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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Pringles offers one die-hard fan a can-shaped urn and 200 years of crisps in its Once You Drop Halloween campaign
Key Takeaways Pringles has launched Once You Drop, a Halloween campaign that asks US fans to pledge to be buried in a Pringles can. One winner will receive a one-of-a-kind, personally engraved urn shaped like the Pringles can, plus an "afterlifetime" supply of Pringles covering 200 years. Entries are open at OnceYouDrop.com from 13 October to 22 October 2026 for legal US residents aged 18 or over, with the winner notified around 31 October. The campaign is fronted by real fun
Thea Chippendale
Oct 153 min read
Chipotle launches a 170 litre Big Ass Chipotle Bag to promote Family Meals, with weekly prize draws for US Rewards members
Key Takeaways Chipotle has launched the limited-edition Big Ass Chipotle Bag, a supersized version of its to-go bag measuring 36 inches wide, 24 inches tall and 12 inches deep. The bag promotes Family Meals, the chain's digital-exclusive group order that serves four to six people for less than $10 per person. US Chipotle Rewards members who order a Family Meal through the app or Chipotle.com are entered automatically into weekly draws running from 13 October to 10 November 20
Thea Chippendale
Oct 152 min read
Fireball hides Torch'd Vanilla whisky inside a $10 romantasy book called the Vanilla Smut Stash with Off Campus star Antonio Cipriano
Key Takeaways Fireball has launched the Fireball Vanilla Smut Stash, a limited-edition spicy romantasy book with a secret compartment holding two 50mL bottles of its new Torch'd Vanilla flavour. The book costs $10 and goes on sale online to fans aged 21 and over on 21 and 28 October, both from 9am CST, at fireballwhisky.com/smutstash. Off Campus actor Antonio Cipriano plays the brand's leading man in a social video running on Instagram and TikTok. Fireball is also taking over
Thea Chippendale
Oct 143 min read
Krusteaz launches the Pancake Pause Box, a phone safe that comes with a year's supply of pancake mix
Key Takeaways Krusteaz has created the Pancake Pause Box, a limited-edition phone safe designed to keep devices off the breakfast table. Phones go inside and the box locks when the knob is turned until hearts appear. Each box comes with a year's supply of Krusteaz Buttermilk Complete Pancake Mix, which the brand puts at eight 32-ounce boxes. Requests open at PancakePauseBox.com on 15 October at 12pm ET, with boxes available in limited quantities on a first-come, first-served
Thea Chippendale
Oct 133 min read
Chipotle and The London Vegetable Orchestra record From Ground to Sound at Abbey Road with instruments made from vegetables
Key Takeaways Chipotle has released From Ground to Sound, an original track recorded with The London Vegetable Orchestra in Studio Two at Abbey Road Studios. Every instrument was carved from produce served in Chipotle restaurants, including corn flutes, jalapeño trumpets, lettuce percussion and an onion bass. The composition was created by Beacon Street Studios with creative direction from the agency KIDS, after three months of experimentation. The song is streaming on Spotif
Thea Chippendale
Oct 124 min read
Liquid Death and goodwipes give sCREAM Soda flushable wipes the luxury skincare ad treatment
Key Takeaways Liquid Death and flushable wipes brand goodwipes have launched the second phase of their sCREAM Soda wipes collaboration. The new film parodies prestige skincare advertising with the line "Pamper your cheeks", and yes, it means those cheeks. The limited-edition wipes are infused with Liquid Death Mountain Water, the brand's sCREAM Soda scent, aloe and vitamin E. They are sold exclusively at more than 4,000 Walmart stores across the US until January 2027. Liquid
Thea Chippendale
Oct 122 min read
KFC launches Don't Crack, a 30-minute game show where superfans compete for £50,000
Key Takeaways KFC UK and Ireland has launched Don't Crack, a 30-minute game show in which 30 real fans prove their devotion to its fried chicken. Created by Mother and directed by Pablo Rochat through Iconoclast, it is the latest chapter of KFC's "Believe in Chicken" platform. The winner takes home £50,000 and the title of KFC's Ultimate Believer. The show premiered on KFC's YouTube channel at 8pm on Wednesday 30 September, with a live watchalong. How much do you believe in c
Thea Chippendale
Oct 122 min read
Four'N Twenty and TBWA\Sydney launch the Pie Scarf, a footy scarf with built-in pie pockets
Key Takeaways Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties. The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching. One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026. Pink fluffy Juicy x Aygo X mirror dice are up for grabs in
Thea Chippendale
Oct 63 min read
Lidl US parks a billboard truck outside RYE, New York's viral $60 bread bakery, to sell its $3.99 loaf
Key Takeaways Lidl US responded to New York's viral $60 loaf by parking a digital billboard truck outside RYE by Martin Auer in SoHo. The truck compared the $60 sourdough rye with Lidl's $3.99 bread and pointed out that the same money buys 122 of its 49 cent croissants. A QR code, store address and walking map sent passers by to Lidl's Grand Street store, about 20 minutes away on foot. M+C Saatchi Germany created the activation with the Lidl US team, and it ran in September 2
Thea Chippendale
Oct 64 min read
Cup Noodles launches blood red Vampire Noodles at Walmart with a matching $3,999 Titan Casket coffin
Key Takeaways Cup Noodles, the instant noodle brand from Nissin Foods, has launched limited-edition Vampire Noodles for Halloween. The Hot Garlic Chicken noodles turn blood-red when hot water is added, thanks to natural beet colouring. A custom Vampire Noodles casket made with Titan Casket costs $3,999, with a deep maroon gloss finish and an "It's to Die For" head panel. The noodles cost $1.18 at Walmart nationwide from 24 September 2026 while supplies last; the casket is sol
Thea Chippendale
Oct 64 min read
Taco Bell and Duolingo take National Taco Day global with a Duo Habanero Sauce
Key Takeaways Taco Bell and Duolingo are taking National Taco Day global on 6 October 2026, with activations planned across the UK, US, Canada, Australia, China, India and Spain. The collaboration is built around one very simple observation: “taco” sounds much the same in more than 30 languages. A limited-edition Duo Habanero Sauce brings Duolingo’s famously persistent owl into Taco Bell restaurants, with packaging featuring taco-inspired wisdom in nine languages. UK customer
Thea Chippendale
Oct 53 min read
Pinterest and Chamberlain Coffee launch a Wilderkind-inspired almond blend, blueberry syrup and picnic merch
Key Takeaways Pinterest and Emma Chamberlain's Chamberlain Coffee have teamed up for a second trend-inspired collection, this time built around the Pinterest Predicts 2026 trend Wilderkind. Emma Chamberlain shaped the flavour, visuals and merch using Pinterest boards filled with forest animals, blueberries and woodland scenes. The range includes a limited-edition Organic Almond Flavored Blend, Blueberry Natural Syrup, a mug and a picnic blanket. It's available from 1st Octobe
Thea Chippendale
Oct 13 min read
Athletic Brewing and Graza launch Cold Off The Press, a non-alcoholic pils brewed with olive oil
Key Takeaways Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, has teamed up with olive oil brand Graza. Together they have created Cold Off The Press, a limited-edition non-alcoholic pils brewed with Graza Extra Virgin Olive Oil. The beer is under 0.5% ABV and 60 calories per 12oz can, with floral, herbal and lemon aromas and a clean, dry finish. It launched on 23 September 2026 in six-packs of 12oz cans, sold exclusively through athleticbrewing.co
Thea Chippendale
Sep 283 min read
Heidi Klum and Apothic launch $10.31 wine 'blood bags' for Halloween
Key Takeaways Apothic, the red blend wine from E. & J. Gallo, has teamed up with Heidi Klum on a limited-edition Halloween drop. The Apothic Type 'A' Blood Bag is a collectable made to look like a blood transfusion bag, signed by Klum and sold empty so buyers can fill it with their own wine. A two-pack costs $10.31 and arrives in a custom red cooler, with Apothic Red sold separately. The first drop went live on ApothicBloodTypeA.com on 17 September at 10:31pm ET for US adults
Thea Chippendale
Sep 282 min read
KFC and Surreal launch Original Recipe chicken-flavoured cereal designed to be eaten with gravy
Key Takeaways KFC UK has teamed up with Surreal, the high-protein cereal brand, on its first ever breakfast cereal. KFCereal is a crunchy, savoury cereal flavoured with KFC's 11 herbs and spices, and you're meant to pour gravy over it instead of milk. Each serving has 19g of protein and 1g of sugar, in line with Surreal's grown-up take on childhood cereals. It's a limited edition, sold only through Surreal's UK online shop for £6 including shipping, from 22 September 2026 whi
Thea Chippendale
Sep 244 min read
The Laughing Cow stops laughing for the first time in more than 100 years
Key Takeaways The Laughing Cow has replaced its famous smiling mascot with a serious expression on select US packs. It is the first time the cow has stopped laughing since the brand launched in 1921. Bel Brands has not yet explained why, directing fans to TheNotLaughingCow.com for updates. The change appears on Creamy Original cheese wedges, the brand's website and its social channels. For more than a century, the red cow on The Laughing Cow's packaging has been grinning at s
Thea Chippendale
Sep 233 min read
Starbucks and Peanuts celebrate autumn with Snoopy drinks and collectable merchandise
Key Takeaways Starbucks and Peanuts have created a global autumn collection celebrating 60 years of It’s the Great Pumpkin, Charlie Brown. The ten-piece range includes Snoopy drinkware, a plush toy, mini tote, bag charm and enamel pins. Two Peanuts-inspired Frappuccinos are available through the Trending Beverages section of the Starbucks app in the US. The limited-edition merchandise is available in selected Starbucks coffeehouses worldwide while stocks last. Starbucks is br
Thea Chippendale
Sep 222 min read
Dieux and Fishwife recreate their reusable eye masks in a collectable tin inspired by tinned seafood
Key Takeaways Dieux and Fishwife have created the limited-edition Good Taste Forever Eye Mask. The reusable medical-grade silicone patches feature blue sardine artwork by Fishwife illustrator Danny Miller. The $25 masks are stored inside a collectable tin inspired by Fishwife’s colourful seafood packaging. A $69 Glowing Skin Bundle combines the eye masks with three tins of Fishwife Sardines with Preserved Lemon. A skincare brand and a tinned fish company may not sound like th
Thea Chippendale
Sep 222 min read
Ring Pop launches its first wedding collection with planner Mindy Weiss
Key Takeaways Ring Pop has created its first wedding collection with celebrity event planner Mindy Weiss as creative director. The range includes watermelon, citrus and strawberry sweets presented as lighter-toned gems on pearl-white rings. Individual wrappers feature wedding phrases including “Pop the Question”, “I Said Yes” and “Off the Market”. The collection launched on 15 September through David’s Bridal, IT’SUGAR, Amazon and Walmart, with wider US retail expansion plann
Thea Chippendale
Sep 214 min read
Good Foods launches ‘Guacxiety’ campaign to tackle the stress of buying avocados
Key Takeaways Good Foods launched “Guacxiety” for National Guacamole Day on 16 September 2026. A Harris Poll survey found that 82% of avocado buyers become frustrated when avocados spoil before they can use them. The campaign runs across digital channels and connected TV, using social-media language about the uncertainty of avocado ripeness. A free limited-edition avocado stress ball is available through the Good Foods website while stocks last. Buying an avocado can feel lik
Thea Chippendale
Sep 213 min read
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