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Liquid Death and goodwipes give sCREAM Soda flushable wipes the luxury skincare ad treatment

Writer: Thea Chippendale
Thea Chippendale
2 days ago
2 min read
Man in white tank top smells Liquid Death Goodwipes Scream Soda package against a pink background, with giant wipes pack in front.

Key Takeaways

  • Liquid Death and flushable wipes brand goodwipes have launched the second phase of their sCREAM Soda wipes collaboration.

  • The new film parodies prestige skincare advertising with the line "Pamper your cheeks", and yes, it means those cheeks.

  • The limited-edition wipes are infused with Liquid Death Mountain Water, the brand's sCREAM Soda scent, aloe and vitamin E.

  • They are sold exclusively at more than 4,000 Walmart stores across the US until January 2027.

Liquid Death has sold canned water with a skull on it, so a luxury beauty ad for bum wipes was always going to happen eventually. The only surprise is how good it looks.


Liquid Death and goodwipes have released "Pamper your cheeks", the second chapter of their sCREAM Soda wipes partnership. Where most toilet paper ads rely on cartoon bears and soft-focus bathrooms, this one borrows the visual language of a luxury serum, and applies it to the least glamorous product in the house.


Bearded man in a white tank top holds a Liquid Death goodwipes Scream Soda package against a coral backdrop, with a playful look.

At the centre of the collaboration is a limited-edition flushable wipe from Goodwipes, reformulated with Liquid Death Mountain Water and the scent of its sCREAM Soda, alongside aloe and vitamin E. The product is available exclusively at more than 4,000 Walmart stores across the US, where it will remain on shelves until January 2027, but the brands have given shoppers plenty more to talk about than the wipes themselves.


The partnership first launched in August with “The Buttler”, a sketch featuring a butler dressed in a tuxedo, accompanied by a sweepstakes offering one winner a live in Buttler of their own. According to the brands, that opening phase generated more than 500 pieces of content created by users and over 9 million social impressions, while a limited edition merchandise box sold out on Walmart.com in under 30 days.


Building on that launch, the new film released on 2 October takes the collaboration from sitcom to skincare, borrowing the slow-motion shots, macro close-ups, and glistening water droplets you would expect from a prestige beauty advert and applying them all to a flushable wipe. Liquid Death’s VP of Creative, Andy Pearson, directed the film, with cinematography by Tom Banks, while talent and brand partnership agency SonderCo brokered the deal.


Reflecting on the response, Greg Fass, VP of Marketing at Liquid Death, said, “It’s not every day a flushable wipe company and a better-for-you beverage company can sell out of collaboration merch.” Meredith Diehn, SVP of Marketing at goodwipes, added, “That shared ambition made this partnership a natural fit from the start.”


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