47 and Baskin-Robbins launched their first collaborative headwear collection on August 13, 2026, offering three cap styles: the MVP, CLEAN UP and HITCH, with the CLEAN UP also available in kids' sizing. The designs draw on Baskin-Robbins' 2026 logo refresh and pink-and-brown palette, referencing specific ice cream flavors including Popping Shower, Love Potion 31, Caramel Ribbon and Chocolate Mint, sold via '47 Brand's Japan website.

7UP, working with agency Pangolin, launched Pink Shandy 0.0%, combining 7UP Pink Lemonade Zero Sugar with alcohol-free lager, by turning a Clapham pub into "The Pink Nel" from July 31 to August 24, 2026 with a pink beer garden makeover, outdoor games and free samples. The campaign also toured free pop-ups in Liverpool ONE, Manchester's Cathedral Gardens, and Brighton's i360 East during August, offering visitors a complimentary drink at each stop.

A24 partnered with New York candle studio Joya to release a limited handmade candle inspired by the horror film Backrooms, sold through A24's online shop at shop.a24films.com. The yellow soy wax candle sits in a glass vessel printed with the film's signature damp wallpaper pattern, offers roughly 50 hours of burn time, and carries a six-note scent profile including metallic hiss, ash, and electrical overload, accompanied by a companion Scent Kit.

ASOS relaunched ASOS Magazine as a quarterly digital publication on Substack as part of its Autumn 26 campaign, featuring Pat McGrath as guest beauty curator, Elia Medini as contributing editor and Farron Clark as marketing insider. Developed with agency Baron & Baron, the campaign also includes a five-day immersive activation during London Fashion Week with styling sessions, plus a curated autumn edit highlighting suede, lace, zebra print and berry tones.

Action Network ranked US beaches by theft risk using ZIP-code-level crime data across more than 300 locations, weighting theft at 40%, robbery 30%, vehicle theft 20%, and burglary 10%. Ocracoke Lifeguarded Beach in North Carolina topped the list with a 27.91% implied theft probability, followed by Santa Monica State Beach in California at 25.29%; California, North Carolina, and Hawaii accounted for over 80% of the riskiest beaches, while Massachusetts beaches ranked safest.

Researchers at Adelaide University studied how closely Barbie and Ken dolls' body proportions match the average adult, finding that Mattel's 'Curvy Barbie' body type is now closely aligned with the measurements of today's average woman, narrowing the long-criticized gap between the dolls and real bodies. Reported by the Daily Mail, the research compares multiple current Barbie and Ken body variants against population body-size data.

Adobe published data showing AI-driven traffic to travel websites rose 119% year-over-year in July 2026 and 1,822% since October 2024, with AI-referred visitors converting at nearly the same rate as non-AI traffic, up from a 47-point gap. Surveying 5,000 US consumers, Adobe found 84% said AI improved their trip-planning experience, while a diagnostic tool showed airline homepages had only 42% of content readable by AI, versus 71% for hotels.

Aimé Leon Dore released the first delivery of its Fall/Winter 2026 collection on August 21, reflecting the brand's New York roots. The drop centered on outerwear, including a Suede Cafe Racer Jacket and a Technics Varsity Leather Jacket, plus GORE-TEX sailing jackets and MLB-themed Rain Delay Jackets. It also added a Last Resort AB sneaker collaboration, an Italian-made Crest Salóni Loafer, and accessories, sold via aimeleondore.com and flagship stores in New York, Los Angeles, and London.

Aldi launched Special Ties, a limited-edition necktie collection referencing its own supermarket products, including designs based on Nordpak Slightly Salted Butter, Bramwells Baked Beans and Professor Peppy soft drink. UK shoppers could enter a competition for a chance to win the exclusive tie sets. The launch followed Aldi research finding 57% of Gen Z consider ties fashionable again and 41% wear them as accessories.

ALDI Australia partnered with DoorDash on its annual 'People's Picks Awards,' analyzing delivery order data from January to June 2026 to identify the country's most-repurchased grocery products across nine categories, alongside novelty 'Behind the Basket' honors. Eight of nine winning products cost under $5, led by a strawberry yogurt pouch at $1.29; the results also noted a 149-item, $665 order and Tarneit, Victoria as the top ordering suburb.

Aldi is encouraging shoppers to donate children\u2019s coats their families have outgrown ahead of the new school year, helping support families through its.

Allen’s and Lanolips launch lip balm collab.

Bella Hadid became the new face of activewear brand Alo, shot by photographers Mert & Marcus for a Pre-Fall campaign filmed in Los Angeles, where Hadid grew up. The campaign features sports bras with hip-cutout leggings, micro sweatshorts and bomber jackets, extending Hadid's continued run of 2026 fashion campaigns that also included a prior partnership with Revolve.

Country singer Megan Moroney partnered with Mattel's American Girl brand, marking its 40th anniversary in 2026, to release an 18-inch doll in concert-inspired attire plus accessories including Stage and Fan Fashion outfits ($42 each), Concert-Ready and VIP Accessories ($20 each), and a guitar and mic stand set ($46). The doll launches exclusively via Target.com on November 22, 2026 with in-store availability in December, timed to Moroney's arena tour supporting her album Cloud 9.

Angelic Diamonds, a UK jewellery retailer, offered expert commentary on the hidden meaning behind the golden pin worn by Penelope in the film adaptation of The Odyssey. The reactive PR piece ties into wider cultural interest surrounding the film's costume and jewellery design, with the jeweller unpacking the symbolism of the accessory for readers, positioning Angelic Diamonds as an expert voice on classical and historically inspired jewellery during the movie's release.

Anne Klein named actress Olivia Munn as its brand ambassador and face of its Fall/Winter 2026 campaign, with Munn appearing across the label's seasonal advertising and promotional imagery. The partnership extends into Breast Cancer Awareness Month, with Munn's ambassadorship supporting Anne Klein's related initiatives, tying the fall campaign to the brand's ongoing awareness and philanthropic efforts.

Arc'teryx partnered with Japanese retailer BEAMS on the STUFF SACK-ReCUT, a collection of drawstring pouches made from patchworked deadstock GORE-TEX and nylon offcuts left over from Arc'teryx production. Each one-of-a-kind pouch carries the brand's Deadbird logo and co-branding, priced at approximately ¥5,500 (about $35). The collection launched August 15, 2026 exclusively through BEAMS, repurposing production waste into limited, collectible accessories.

Argos launched "Your Catalogue," a personalised feature within its mobile app that recreates the browsing experience of its discontinued print catalogue. The tool generates curated product recommendations, trend edits and lookbooks based on individual browsing and search activity, letting users save items and build mood boards. It rolled out on iOS and Android from July 29, 2026, linking to Click & Collect and delivery services.

Armani Beauty appointed Olympic freestyle skier Eileen Gu as its Global Make-up Ambassador, announced July 28, 2026. Gu, a Stanford graduate and the most decorated Olympic freeskier in history after winning gold and two silver medals at the 2026 Winter Olympics, will front multiple campaigns for products including Lip Maestro and Armani Dolci Makeup Blush throughout 2026, joining prior ambassadors Sydney Sweeney, Kendall Jenner, and Vittoria Ceretti.

Audible built an integrated campaign around actress Jennifer Coolidge, first seeding footage of her spotted in Bondi wearing headphones and pushing an orange trolley before revealing its involvement through a film showing her wandering off a movie set while absorbed in an audiobook. Created with agency Hello, media planner Wavemaker and production company Somewhere Nowhere, the campaign rolled out nationally across television, social media, retail and out-of-home advertising.

The British Fashion Council named Westfield the retail home of Fashion Britain, a campaign spanning over 1,000 events across seven UK cities including Manchester, Dundee, London, Edinburgh, Liverpool, Newcastle and Bristol. Westfield curated designer experiences from Tolu Coker, Priya Ahluwalia and Charles Jeffrey, hosting 'Westfield Days' in September 2026, while the Kurt Geiger Kindness Foundation launched a free digital course, Business by Design Online.

Bacardi signed a new global licensing agreement with ecoSPIRITS on July 16, 2026, expanding a circular packaging partnership that began with a 2023 cruise-industry pilot using Bacardi Carta Blanca rum with Carnival Cruise Line. Since that pilot, the collaboration has eliminated over 130,000 single-use glass bottles and 82,000 kilograms of packaging waste. The new deal gives Bacardi access to ecoSPIRITS' ecoTOTE, SmartPour, ecoPLANT, and CircularONE platforms, including a corrosion-resistant ecoTOTE 3.0SC Cruise Edition.

Balance My Hormone issued a reactive health warning linking regular ibuprofen use to hormonal changes, capitalizing on renewed media attention around the common painkiller's side effects. The commentary was covered by the Mirror, positioning the hormone health brand within reactive PR tied to health and wellbeing news cycles. The campaign uses a widely used over-the-counter medication as a hook to raise awareness of the brand's hormone-focused health services.

Bear Mattress surveyed more than 2,000 U.S. adults across all 50 states, timed to America's 250th anniversary, to examine sleep temperature preferences and bedtime habits by geography and generation. The research found 67°F as the ideal sleep temperature, with Hawaii residents preferring the warmest average at 69.5°F and Massachusetts the coolest at 63.2°F. It also reported that nearly one in four couples argue over the thermostat and that millennials use phones in bed more than Gen Z.

Beis and Disney released a 28-piece capsule collection of retro-inspired luggage and travel accessories featuring Mickey Mouse character art, launched August 12, 2026 at beistravel.com, Bloomingdale's and disneystore.com. The range spans carry-on and check-in rollers priced $278-$378, totes, backpacks and duffles in denim from $58-$158, kids' items, and accessories like cosmetic pouches and luggage tags from $28-$78, marking Beis's first character-IP collection.

Benham and Reeves compared 100% loan-to-value mortgages against traditional 15%-deposit mortgages on London's average first-time-buyer home, priced at 471,687 pounds, finding zero-deposit buyers would pay 158,104 pounds in interest over five years versus 84,834 pounds with a deposit, a gap of 73,270 pounds, while also building roughly 78,000 pounds less equity. Monthly repayments were 3,331 pounds for the no-deposit route against 2,226 pounds with a deposit, illustrating the added long-term cost.

A new study finds Manhattan-born Timothée Chalamet drew the most Google search interest in New York this year.

Beyond Finance surveyed 2,000 U.S. parents of school-aged children between July 20-27, 2026, via Talker Research, finding 70% feel pressure to match other families' back-to-school purchases, 39% expect to take on debt, 58% find the season more stressful than holidays, 15% used personal or payday loans, and 8% gambled to cover costs. The company paired the Back-to-School Parent Trap findings with guidance from its Chief Financial Wellness Advisor and promotion of its free Financial Wellness RESET framework.

Bicester Village partnered with Studio Voltaire's House of Voltaire to mark the 100th birthday of British painter Beryl Cook, staging a mile-long display of her paintings brought to life across the shopping destination. The collaboration reproduces Cook's well-known, characterful figures in large-scale form throughout the village, alongside House of Voltaire merchandise inspired by her work, marking her legacy in British popular art.

Birds Eye surveyed Britons on how they cut fish finger sandwiches, finding 32% prefer slicing vertically through the fish fingers, 31% cut horizontally to keep fingers whole, 15% choose diagonal triangles and 11% do not cut the sandwich at all, with 63% overall favoring cuts through the fingers. The survey also found 38% of Britons have argued about cutting methods, rising to 66% among Generation Z. Birds Eye updated its official recipe to recommend the vertical cut.

Bodyform detailed how menstrual periods change through the decades, tracking shifts in cycle regularity, flow and symptoms as women move through their teens, 20s, 30s and 40s. The data-led content aims to educate readers on what is a typical pattern of change versus signs that may warrant medical attention, addressing life stages from puberty through the reproductive years and the approach to perimenopause, reinforcing Bodyform's positioning as a voice on women's health and menstrual wellbeing education.

Boots Opticians issued eye-safety guidance after online searches for 'eye injuries' and related terms surged following the UK's solar eclipse, with searches for eye pain reportedly climbing as much as 800% as some people ignored warnings against looking directly at the sun. The reactive campaign positions Boots Opticians as a source of expert advice on protecting eyesight during the rare celestial event, tying into wider UK media coverage of eclipse-related health search trends.

BrewDog launched 'Park IPA,' repositioning its flagship Punk IPA around London's summer park culture, citing research that 70% of 18-44-year-old Londoners bring beer, wine, or spirits to parks in summer. Working with Deliveroo, the brand distributed 20,000 chilled cans free to adults across London parks including Hampstead Heath and Victoria Park, each with a voucher for a free pint, alongside retail activations in Co-op, Tesco, and Sainsbury's.

The woozy wasps are more likely to sting after feasting on fermented fruit, experts have warned.

Brooklinen Introduces "Best. Sheets. Ever." Campaign Featuring Ben Marshall, Robby Hoffman, Mikal Bridges and Alana Haim.

Burberry unveiled its Autumn 2026 'Back to the City' campaign recreating the London commute, with models Rosemary Ferguson, Cherif Douamba and Haojie Qi navigating rush-hour transport while narrator Matthew Streeton voices genuine London transport announcements. The hero spot showcases the season's collection, including the Foxfield and Mayfair trenches, polo shirts, cashmere knitwear, blanket capes, boots, trainers, totes, pumps and a messenger bag, framing the pieces around everyday urban life.

Burberry opened a pop-up boutique at Topping Rose House in Bridgehampton from August 13-16, 2026, selling womenswear, menswear, and childrenswear including outerwear, House Check accessories, and trench coats with custom Hamptons beach labels, alongside a Polo Gallery showing over 20 pique colors. The estate was reimagined in a summery yellow check, with branded Mokes for guest transport, Burberry cookies during turndown service, and a tie-in with Dreamy Coffee Co. featuring custom cup sleeves.

Burger King launched a Latin American campaign created by agencies Zurda Global and Conciergency, centred on a hero film directed by Eugenio Fernández Abril and Nico Perez Veiga through production company Primo. Using practical effects rather than AI, it depicts fire transforming ordinary moments, including a volcanic eruption during a proposal and pyrotechnics at a concert, before linking flame-grilling to Burger King. It launched in Brazil and Chile across TV, digital, social and out-of-home media.

Busch Canada wrapped hay bales across Saskatchewan farmland in can artwork from its limited-edition Farmer's Pack, creating oversized six-pack displays called 'Baleboards' to celebrate Canadian-grown barley. Participating farmers were paid standard billboard rates for the space, in an initiative delivered with Citizen Relations Canada. Following positive feedback, Busch Canada committed 10% of its national media budget to farm-based advertising the following year.

CARE Singapore Turns Exam Practice Papers into Stress-Relieving Breaks for Children.

Cactus Jack, Travis Scott's label, released a capsule collection tied to Christopher Nolan's film 'The Odyssey' and IMAX, timed to the premiere of Scott's self-directed short film for his track 'When I'm Home'. The range - two T-shirts, a long-sleeve and a tote bag priced $55-$75, several bearing IMAX branding - sold exclusively via Cactus Jack's site for one week from 31 July 2026, alongside two Nike Moon Shoe and ACG Moc sneakers made only for cast and crew.

Cal Fire provided expert guidance on safely evacuating during a wildfire, referenced in coverage published as wildfires spread across parts of the US and Europe in the summer of 2026. The advice addressed how residents in fire-prone areas should prepare for and respond to evacuation orders, appearing amid wider reactive press coverage of the season's wildfire activity, including blazes that forced evacuations near Valencia, Spain.

ALDI named Australia’s best supermarket for ninth consecutive year.

Carbone Fine Food and MALIN+GOETZ reunited for a second limited-edition tomato-scented candle, launched August 17, 2026, after their first release sold out within two weeks in 2025. The 27-ounce, three-wick candle comes in a vine-green double-walled glass vessel with matching lid, burns for 80 hours, and layers notes of basil, lavender, mint, tomato, mandarin, cedarwood and green pepper. It retails for $205.

Carl's Jr invited customers to submit anonymous accounts of a disappointing summer romance, situationship or dating disaster through its rewards program, offering the first 1,000 entrants a free Spicy Chicken Maxx sandwich redeemable by September 1. The promotion ran August 12 through 21, 2026, open to US residents aged 18 and over, framing the free sandwich as tied to recognizing unhealthy relationship patterns.

Coca-Cola Zero Sugar, official soft drink of the Premier League, partnered with rapper Central Cee on the "Taste Every Second" campaign built around the 2026/27 season. Central Cee released an original track, "The Team," produced by P-rallel and co-released via Live Yours/Columbia and Coca-Cola's real thing records, alongside a two-minute cinematic film. Limited-edition packs carried QR codes letting shoppers enter to win football prizes and collectibles.

Champion announced a global partnership naming BTS member V as the face of its 'True Champion' Fall/Winter 2026 campaign, launched August 11. The campaign, framed around individuals shaping culture through originality, also features Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims and Jaalen Best, spanning music, entertainment and athletics to represent a broadened, contemporary interpretation of athletic achievement for the brand.

Chanel released a short film campaign for its Coco Mademoiselle Crush Absolu eau de parfum, fronted by singer-songwriter Gracie Abrams and directed by Joe Wright. The roughly two-and-a-half-minute film shows Abrams removing her wig and makeup before leaving a formal event for a Parisian bar, dancing on tables and playing pinball. Perfumer Olivier Polge created the fragrance, which opens with lychee and grapefruit and retails for $195; it launched in August 2026.

Cheetos launched Sweet Phantom Heat Puffs, a limited-edition snack combining Sichuan pepper-style heat with cinnamon sweetness and no artificial dyes or flavors. Developed in partnership with horror studio Blumhouse, the product was positioned as a snack pairing for films including Get Out, Split, Freaky and The Invisible Man. It became available in stores on August 31, 2026, timed to the fall and Halloween season.

Chipotle partnered with 16-year-old content creator Salish Matter, who has 37.6 million YouTube subscribers, to reach Gen Alpha audiences. The chain created the 'Salish Matter Order,' a Kid's Cheese Quesadilla with white rice, black beans, guacamole, chips and chocolate milk priced at $5.80 in New York. Customers posting photos of the order on Instagram could enter to win one of five prizes, including a Los Angeles trip with Matter.

5-hour Energy introduced a limited-edition Halloween Variety 4-Pack with four new seasonal flavors: Ghoulish Grape, Cobweb Candy, Fright-Fetti and Candy Cauldron. Announced August 12, 2026 and available from September 8 via 5hourenergy.com and select retailers, each 2 fl. oz. shot contains 230 mg of caffeine and B-vitamins with zero sugar and zero calories, targeting costume parties, trick-or-treating and haunted attraction occasions.

818 Tequila marked 8/18 Day by surprising brides-to-be sourced through its Instagram Broadcast Channel community, which drew over 220 opt-in responses, selecting ten members for elevated experiences. Two couples marrying that final August weekend received branded tequila bars, custom cocktails and photography, while bridal parties got gift bundles with mini bottles, barware and Paige DeSorbo loungewear. One winner, via a partnership with jeweler Ring Concierge, received 3-carat lab diamond studs plus 1-carat pairs for the bridal party.

AGIT8 film follows runners taking on everything the trail can throw at them, capturing the grit, unpredictability, and exhilaration that keep trail runners coming back for more.

Absolut and TABASCO launched their joint flavored spirit in Brazil with activations in Sao Paulo and Salvador, run with agency dentsu. From July 23-26 at Shopping Cidade Sao Paulo, visitors entered a walk-through installation where movement triggered a 90-second virtual lava simulation, followed by registration, a 50ml bottle and chili pepper tattoos. Sao Paulo also got street clocks and a metro tunnel installation, while Salvador received a four-meter illuminated 3D bottle billboard, the brand's first Northeast Brazil activation.

Adam & Eve commissioned a survey of 2,000 American adults examining comfort discussing sexual boundaries with partners, finding about 85% comfortable overall, with comfort levels of 89% for Gen Z, 90% for Millennials, 86% for Gen X and 74% for Baby Boomers. Published August 17, 2026, the report included commentary from resident sex therapist Dr. Jenni Skyler and pointed readers toward the brand's games and educational resources.

Adidas released a collection of pet-sized football jerseys for the 2026-27 season, covering clubs including Arsenal, Liverpool, Manchester United and Real Madrid. The kits let fans dress dogs in miniature versions of their team's official jersey, extending Adidas's club merchandising into pet apparel. Coverage from ESPN, Footy Headlines and other outlets framed the range as a novelty extension of the brand's football kit business timed to the new club season.

Agilis analyzed Google search data across 30 major U.S. cities, tracking 28 romance-related terms such as date night ideas, proposal locations, and romantic restaurants, adjusted for population. New York ranked first with 212 searches per 100,000 residents, followed by Nashville and Austin. Wedding venues generated the highest search volume among categories, and Chicago and Jacksonville completed the top five in the study released July 31, 2026.

Jordan Brand released the Air Jordan 1 High OG 'Nails & Grails' (FD2596-601), a manicure-inspired colorway with University Red patent leather overlays atop soft pink leather and metallic silver Wings logos, plus manicure-themed insole illustrations. The women's version, releasing September 2, 2026 alongside preschool and toddler sizes, retails for $185 and includes a five-pack of glue-on nail charms shaped like hearts, Jumpman logos and four-point stars, letting wearers match their manicure to their sneakers.

Aldi's Portobello store in Edinburgh was listed as a 'Things To Do' attraction on Tripadvisor ahead of the Edinburgh Fringe Festival, becoming one of only a handful of Scottish grocery stores featured on the platform. The store promotes locally sourced Scottish produce from suppliers including Equi's ice cream, Angus Soft Fruits and Brownings the Bakers, with around 65% of surveyed Aldi own-label products in Scotland reported as Scottish in origin.

Aldi operated a promotional ice cream van at Clapham Common in London during the week of July 28 to August 4, 2026, giving out thousands of free ice creams to families. The activation responded to research showing parents spend nearly £50 per child on ice cream over the school summer holidays. It ran alongside Aldi's £100 million price-reduction initiative and its Summer Support Scheme, which distributes £50 vouchers daily to families.

AliExpress commissioned a survey of UK parents of school-aged children finding 74% overspent on summer holidays and reduced back-to-school budgets, 85% reported lower purchasing power, and parents typically shop 3.7 weeks before term starts. The retailer promoted its Brand+ channel of discounted branded products and a Best Price Guarantee matching or refunding cheaper prices found within seven days, alongside 2-7 day delivery, featuring influencer Gemma Bird sharing budgeting tips.

Alo's latest campaign stars Kylie Jenner in the brand's new Pink Marshmallow colorway, launched August 13, 2026, featuring the Alosoft Intuition Bra, High-Waist Intuition Capri, and Sway Full Zip Hoodie. Shot by photographers Mert and Marcus in a minimalist Los Angeles studio, the campaign centers on private, at-home wellness moments rather than public visibility, part of Alo's push beyond activewear into beauty, travel, and experiences amid the $6.8 trillion wellness economy.

Amazon's Kindle Storyteller Award opened a free, open-air pop-up library in Victoria Park stocked entirely with self-published titles, marking ten years of the prize. Visitors could browse and borrow books for an afternoon, with shelves featuring past award winners alongside self-published authors such as Colleen Hoover and Frieda McFadden. The activation promoted Kindle Direct Publishing, with the tenth Storyteller Award offering a £20,000 prize and entries open through August 31.

Angelic Diamonds provided expert commentary on the engagement ring F1 driver George Russell gave Carmen Montero Mundt when he proposed, announced via Instagram on August 10, 2026. The natural oval yellow diamond features a trilogy setting flanked by two white trilliant stones, estimated at 8-10 carats and valued upward of $1 million. The jewellery brand discussed the rarity and grading of fancy-colour yellow diamonds relative to more common white diamond engagement rings.

Men with partners find it easier to lose weight, study suggests.

Apple launched a Ted Lasso lookalike contest inviting fans to enter dressed as the show's mustachioed title character, tying into the AFC Richmond coach's signature look ahead of new content tied to the Apple TV Plus series. The creative campaign encourages fan participation and social sharing, echoing celebrity lookalike contests that have drawn crowds in public parks, and gives Apple TV Plus a lighthearted way to build buzz for Ted Lasso among its fanbase through user-generated content and event engagement.

/PRNewswire/ -- Chris Hemsworth has joined Archie Rose Distilling Co., Australia.

Ariana Grande partnered with Uber Eats to promote her new album "Petal," letting customers in New York, Los Angeles, Chicago and Miami order a petal-themed flower bouquet through the app under a branded "petal by Ariana Grande" storefront. Customers who ordered the bouquet also received a "Petal" vinyl record as part of the promotion, tying the food-delivery platform to the album's release around its launch.

Asda partnered with The Children's Book Project to collect and redistribute pre-loved children's books, reaching one million books donated over more than 18 months. Customers dropped off books at collection points across more than 300 Asda stores, which were sorted and sent to schools, children's centres, food banks and community groups. The milestone was marked at the Hunts Cross store in Liverpool, aimed at children aged birth to 14.

Awaze, which owns cottages.com and Hoseasons and bills itself Europe's largest holiday-rental provider, reported that searches for "coolcations" rose 420% and searches for "escape the heat" rose 300% over three months as Brits sought relief from the summer heatwave. Scotland was the most-viewed destination across its UK portfolio, with CEO Matthew Price noting growing interest in cooler-climate breaks in Scotland, Yorkshire and northwest England alongside enduring demand for coastal holidays.

BTS and Calvin Klein released 'ARIRANG,' a version of BTS's fifth album bundled with Calvin Klein sleepwear, sold as the 'NORMAL x CALVIN KLEIN SLEEPWEAR' edition. The bundle went up for pre-order through Weverse and Korean retailers including Makestar, Kplaceshop, and A-KPOP ahead of an October 23, 2026 release, pairing the physical album package with matching loungewear pieces for fans to purchase together.

Baked by Steph launches Autumn & Halloween 2026 collection.

Bandai launches the Tamagotchi Ring, a compact, finger‑sized wearable that features a color display, touch controls and customizable styles.

Behr Just Named Its 2027 Color of the Year—and It’s the Calming Neutral You’ll Want Everywhere.

Ben & Jerry’s launches pillowcases made for the freezer.

Design agency Stan Hema rebranded Berlin's Stiftung Stadtmuseum, consolidating multiple sites including the Märkisches Museum and Nikolaikirche under the new name 'Berlin Museum.' After gathering public feedback on the institution's poor recognition, the studio built a modular wordmark system using typefaces drawn from Berlin's U-Bahn signage, buildings and currywurst stands. The identity, covering a collection of 4.5 million objects, rolls out on walls and screens across the city from September 2026.

Betty Crocker Just Made The Most Delicious-Looking It Bag Of The Year.

Beyond Meat, Inc., a leader in plant-based meat, today announces a new UK ambassador partnership with NHS GP, author and trusted TV doctor Dr Amir Khan and TV.

Bingebuster.net aggregates movie and TV libraries from services including Netflix, Amazon Prime and HBO Max into a virtual video-rental store, displaying titles as shelved video cases organised by category such as new releases and genres. Users click titles for synopses, runtimes and trailer links, filter by services they subscribe to in their country, search for specific films, and follow direct links to watch on the relevant platform.

Blacks launched '90 Minutes to Nature,' a campaign including a free guided hike around the Bamford Edge Circular route on September 5, 2026, departing from Sheffield Train Station with complimentary return tickets to Bamford Edge. The 9-kilometer walk began at 9:30am, included a refreshment stop, and was accompanied by three Ordnance Survey Champions. Free registration opened via Eventbrite on August 16 on a first-come, first-served basis.

Bogg Just Launched a New Limited-Edition Halloween Collection With 9 Spooky-Cute Styles to Choose From.

Boston Consulting Group released its inaugural Intelligent Cities Index, ranking London the world's smartest city with a score of 85 out of 100, five points ahead of Dubai, New York, Washington, and Amsterdam. The index assessed 61 major cities on resident outcomes, strategy, technology adoption, government delivery, and innovation conditions, with London excelling in resident outcomes covering quality of life and economic opportunity, alongside Mayor Sadiq Khan's £18 million pledge for AI-related youth jobs.

Bridebook, a UK wedding planning platform, published data-led guidance on the ideal number of bridesmaids to have at a wedding, drawing on aggregated data and expert insight from its wedding-planning research. The company's analysis offers couples a benchmark figure based on trends among UK weddings, aimed at helping brides decide on wedding party size as part of Bridebook's ongoing research output.

Los Angeles wellness brand Broc Shot named Kim Kardashian as Brand Advocate after she incorporated its sulforaphane-based broccoli seed powder into her psoriasis routine and reported clearer skin within weeks. Broc Shot, described as the first supplement recognised by the National Psoriasis Foundation, sells sachets and capsules in multiple flavors, and the partnership uses Kardashian's social following to promote the product's gut-health and detoxification claims.

Bumble eliminated its founding women-message-first rule, allowing any matched user to send the first message, ending a feature the dating app had enforced since its 2014 launch. The company also extended the response window from 24 to 72 hours. CEO Whitney Wolfe Herd described the change as an evolution rather than abandonment of Bumble's women-first mission, citing internal research showing 66% of women still prefer men to initiate contact.

Burberry's autumn 2026 campaign, "Burberry heads back to the city," released August 19, 2026, depicts the London commute as a shared daily ritual, filmed during rush hour in central London and narrated by Matthew Streeton, a voice from the city's transport announcements. It features models Rosemary Ferguson, Cherif Douamba and Haojie Qi in pieces including the Foxfield trench, Leadenham jacket, Denbury coat and the brand's City Check and B Clip bags.

Burger King Belgium, via agency Happiness Brussels, ran a summer campaign reframing sunburn tan lines left by caps, sunglasses, necklaces and shorts as proof of flame grilling, riffing on the TikTok "tanmaxxing" trend. Most ads showed only a tan line and headline with no burger imagery. The campaign ran across Belgium on trams along the coast, plus social media, digital out-of-home and wildposting, with no television buy, extending the brand's long-running flame-grilled positioning.

Burger King\u00ae UK is tackling the nation\u2019s decision fatigue with the launch of the UK's first \u2018Decision-Free Drive-Thru\u2019 \u2013 with just one thing on the menu, for.

Buxton Natural Mineral Water, mental health charity Mind and runner Sir Mo Farah launched "Move Different," encouraging people to try new activities despite exercise anxiety, following a survey of 2,000 UK adults finding 49% had avoided new sports for fear of judgment. Farah tried padel tennis alongside Ovie Soko and Austyn Farrell. Buxton also launched a Strava challenge offering a £500 Nike voucher, part of a wider £500,000 Mind partnership targeting over one million people.

CJ WORX partnered with the Cochlear Implant Association of Thailand to create "The Blankets of Rights," a newborn blanket redesigned to communicate stages of a child's hearing journey, addressing that three in every 1,000 Thai babies are born with hearing loss. The blanket includes a QR code linking parents to information on free cochlear implant surgery and support services, aiming to raise awareness so families seek treatment before age three, when outcomes are best.

Cadbury Dairy Milk and MCoBeauty partnered with retailer Woolworths in Australia and New Zealand on a watermelon-themed collaboration, pairing watermelon-flavored chocolate inspired by MCoBeauty's Watermelon Glow range with a chocolate-inspired beauty collection. The chocolate, made at Cadbury's Claremont factory in Tasmania, features a red filling and a scent echoing MCoBeauty's lip gloss. The launch included in-store events in Sydney in August 2026, targeting Gen Z shoppers.

Tate McRae Is the New Face of Calvin Klein.

Carolina Herrera opened its sixth U.S. boutique on August 15, 2026, in Miami's Design District to mark the brand's 45th anniversary. The nearly 3,000-square-foot store, designed by creative director Wes Gordon with Brandi Howe and Jessica Hyland, features a limestone facade, curved interior forms, blush-pink travertine floors and Venetian plaster finishes. It stocks ready-to-wear, evening wear, handbags, beauty and eyewear, and showcases work by female artists through the brand's Women in the Arts initiative.

Cardi B stars in Old Navy's "Most Wanted Denim" campaign, fronting the retailer's fall 2026 push with a renewed message that quality jeans do not have to be expensive. The campaign highlights Old Navy's denim range across price points, using Cardi B's profile to position the brand as an affordable destination for on-trend denim styles ahead of the autumn shopping season.

"Tennis-Core" Isn’t Going Anywhere. Here’s How to Make the Trend Look Stylish, Not Tacky.

CeraVe launched a social-media renovation series hosted by Tyler Cameron to counter Gen Z tanning trends like 'tanmaxxing,' debuting August 11. Dermatologist Dr Chloe Goldman advised as the series transformed a college student's sun-exposed backyard into a sun-safe space, opening with the demolition of a tanning bed and closing with an MTV Cribs-style reveal, promoting CeraVe's new Invisible Mineral Sunscreen SPF 50 across episodes released through the week.

Champion, Ted Baker Create Capsules for ‘The Gentlemen’ Season Two.

Chanel marked the launch of Coco Mademoiselle Crush Absolu, its first addition to the Coco Mademoiselle line in six years, with pop-up kiosks. The main activation ran August 20-25 at John Lewis on Oxford Street, London, featuring a "Crush Hotline" phone delivering private messages and a Mademoiselle Gazette handout, plus a limited-edition makeup collection. Further kiosks follow in Liverpool (September 4-12) and Manchester (September 25-October 4); Gracie Abrams was named brand ambassador in July.

Chemist4U warned that summer heatwaves can reduce the effectiveness of hormonal contraceptives, including combined pills, mini pills, patches and vaginal rings, since these medicines are typically formulated for storage below 25 degrees Celsius and begin degrading above 30 degrees. Head of pharmacy Jason Murphy said pills left in cars, handbags, beach bags or sunny windowsills can be compromised, advising users to check for discoloration, stickiness or odor changes and replace any affected pills.

Chips Ahoy launched its first Mystery Cookie, an undisclosed-flavour product sold via TikTok Shop from 30 July 2026 ahead of wider US retail rollout on 10 August, with the flavour to be revealed at Halloween. Packaged with caution-tape graphics under a fictional 'flavour dimension glitch' narrative aimed at Gen Z, buyers scanned a QR code or visited a contest site to guess the flavour; one correct entry wins a $25,000 grand prize, with additional prizes for other participants.