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Mattel unveiled a Barbie Signature Collector Doll inspired by Miley Cyrus, recreating her Golden Burning Sun music video look to celebrate her impact on music, entertainment and self-expression.

Lovehoney launched its Wimbledon-inspired Strawberries & Scream campaign, combining new research, a tennis-themed soundtrack, a strawberry-shaped product and on-the-ground activations to encourage more open conversations about sexual wellness.

Atlantic New York launched a tongue-in-cheek campaign offering brands a 10% agency fee discount if they skipped Cannes Lions. An online calculator estimated how much money companies saved by avoiding travel, accommodation, festival passes and other expenses, turning the industry’s biggest event into a playful new business opportunity.

Georgina Rodríguez launched Mimoa, a direct-to-consumer activewear brand offering 27 wardrobe basics priced under €100. The collection is designed to make premium activewear more accessible, with everyday pieces created for women moving between fitness, work and family life.

A new study found that people who engage in gossip and other forms of relational aggression are more likely to be in a romantic relationship and have children, suggesting these behaviours may have offered evolutionary advantages.

Subway Singapore turned football substitutions into a live giveaway by rewarding fans with buy-one-get-one-free Subs whenever a substitution appeared during selected matches. The brand shared the moments via Instagram Stories, encouraging fans to DM first to claim vouchers and giving Subway an ownable role in football culture.

Nando’s opened its first-ever New York City pop-up, bringing its PERi-PERi menu to SoHo alongside free food, live music, World Cup watch parties and exclusive brand collaborations.

Monzo analysed ticket prices and festival line-ups to calculate the average cost per artist and headliner across the UK’s biggest music festivals. The study crowned Boomtown as Britain’s best-value festival, helping music fans compare which events offer the most entertainment for their money.

Lemme partnered with Solidcore to launch two new creatine gummy flavours, celebrating the expansion with exclusive workout classes, product sampling and a limited-edition fitness collaboration.

Swarovski teamed up with ‘47 and MLB to launch a limited-edition New York Yankees cap embellished with baguette and round-cut crystals. Released as part of Swarovski’s 130th anniversary Creators Lab collection, the collaboration blends luxury jewellery craftsmanship with sports merchandise.

Domino’s created limited-edition England and Scotland football shirts made from absorbent napkin material, designed to protect fans from pizza and drink spills during matchday celebrations.

Topshop unveiled its Summer Edit with an immersive countryside launch event featuring styling sessions, design talks and live DJs, giving guests the chance to experience and provide feedback on the new collection.

Tesco transformed iceberg lettuces into football-themed products with World Cup-inspired packaging, using a simple seasonal redesign to make healthy food more engaging for shoppers during the tournament.

Pest experts used the annual arrival of Flying Ant Day to share timely advice on what causes the phenomenon, when it’s expected to happen and how homeowners can naturally deter flying ants during the summer.

Ahead of The Bear‘s final season, Just Bare hosted a one-night immersive dining experience inspired by the show, featuring a five-course menu created by the series’ culinary producer and interactive themed moments.

Marc Jacobs expanded its “Question Marc” series with The Scene, a social-first campaign featuring episodic films and photography that followed relatable moments while showcasing the brand’s latest fashion, beauty and handbag collections.

Mental health provider Octave shared expert insights on the rise of “slow dopamine”, explaining how replacing constant digital stimulation with slower, more intentional activities can improve focus, wellbeing and long-term fulfilment.

Adidas signed WNBA star Kelsey Plum to its women’s basketball roster, marking the start of a long-term partnership that will see her wear the brand’s latest performance footwear on and off the court.

Erewhon partnered with J Balvin to launch a limited-edition smoothie inspired by the Colombian flag for the 2026 World Cup, with proceeds supporting the artist’s charity, Vibra en Alta.

Laundry expert Sherry Berkley from Proofed! shared advice on the household items that should never be washed in cold water, explaining how higher temperatures help remove bacteria, grease and stubborn stains.

Austin Butler fronted Saint Laurent’s Fall 2026 menswear campaign, appearing in a series of cinematic images that showcased the brand’s latest tailoring against striking architectural backdrops.

Tilray partnered with BrewDog to launch 24 US craft beer SKUs across BrewDog’s UK bars and website, marking the first step in expanding its American beer portfolio across Europe.

Snapple transformed commuter trains into Knicks-themed ‘Loud Cars’ ahead of the NBA Finals, surprising fans with free drinks, team merchandise, chants and entertainment during their journey to Madison Square Garden.

Andrew Garfield starred in Ellesse’s ‘Do It Like an Italian’ campaign, a three-part cinematic series celebrating the brand’s Italian heritage through humour, storytelling and its latest collection.

American Eagle debuted its first campaign with global ambassador Lamine Yamal ahead of the 2026 World Cup, positioning the football star at the centre of its ‘Ready for the World’ campaign and future collaborations.

Viagogo launched ‘World Cuts’, a football-themed barber shop created by Exposure, offering fans free haircuts inspired by nations competing in the 2026 World Cup

John D Wood & Co ranked the UK’s friendliest places to live using data on anti-social behaviour, green space, homeownership and community amenities, crowning Sutton as the nation’s friendliest area.

Sleep researcher Christine Blume shared expert advice on the ideal bedroom temperature for better sleep, explaining how room temperature affects the body’s ability to regulate heat overnight.

Porsche created three bespoke 911 models inspired by Buzz Lightyear, Woody and Jessie to celebrate the Toy Story 5 premiere, with the custom cars making their debut on the film’s red carpet.

Veronica Beard collaborated with artist Pauline de Roussy de Sales on a limited-edition summer capsule, transforming her hand-painted holiday illustrations into clothing, swimwear and accessories.

Dolce & Gabbana reunited with Madonna to costume Confessions II – The Film, dressing the singer and cast in a mix of archival and contemporary designs for the visual album.

IMAX released a limited-edition popcorn bucket modelled on its iconic 15/65mm film camera ahead of The Odyssey, with a light-up viewfinder revealing an exclusive scene from the film.

Streetwear label thisisneverthat teamed up with Tokyo pizza brand PIZZA SLICE on a collaboration spanning apparel and lifestyle accessories, including T-shirts, caps, trays and coasters.

DHL’s E-Commerce Trends Report surveyed 29,000 consumers and found nearly a third of shoppers would trust AI to make purchases on their behalf within the next five years.

IKEA served shoppers free ‘Great British Bin Juice’ made from surplus apples to highlight food waste, alongside workshops teaching customers how to reduce waste and make the most of leftovers.

Justin Bieber expanded his lifestyle brand SKYLRK into consumer tech, unveiling a range of colourful speakers and headphones as the label evolves beyond fashion into a broader lifestyle brand.

The Royal Mint celebrated Aardman’s 50th anniversary with a commemorative 50p coin featuring Wallace & Gromit, Shaun the Sheep, Morph and Feathers McGraw, available as a collector’s edition.

Don Julio celebrated the FIFA World Cup Final with ‘Port of Champions’, a week-long waterfront takeover in New York featuring a 200-foot yacht, tequila tastings, live entertainment and match-day experiences.

Stella Artois created the Clay Bar, an immersive rooftop experience inspired by Roland-Garros, where guests explored clay-covered installations, tennis-inspired rituals and premium hospitality throughout the tournament.

Olive & June partnered with creator Avery Woods on a limited-edition collection of 12 press-on nail designs, launching exclusively at Ulta Beauty as the brand’s first collaboration with the retailer.

FIFA unveiled the full 18-track Official FIFA World Cup 2026 Album, bringing together a global line-up of artists in the biggest music project in World Cup history ahead of the tournament.

Mowgli Street Food offered free mango lassis to diners spending £15 or more during the UK heatwave, celebrating one of India’s most popular cooling drinks with a nationwide in-restaurant giveaway.

Ford and Carhartt unveiled the 2027 Super Duty Carhartt Package, combining the truck maker’s heavy-duty pickup with Carhartt-inspired design details and workwear-inspired interiors. The collaboration also supports skilled trades through educational initiatives and exclusive co-branded merchandise.

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The InterContinental New York Barclay launched a luxury “Get Ready With Me” staycation package, combining hotel accommodation with premium beauty treatments and skincare inspired by the viral social media trend.

The team behind Double Chicken Please opened Unnecessary, a Lower East Side ice cream shop serving cocktail-inspired soft serve, including flavours based on Dirty Martinis, Garibaldis and Grasshoppers in a listening lounge-style space.

Aldi gave away thousands of free strawberries at its Wimbledon store while cutting prices nationwide, using the tennis tournament to celebrate Britain’s favourite summer fruit and drive seasonal demand.

LEGO recruited Jason Momoa to front its “Never Stop Playing” campaign, using comedy to highlight the importance of family playtime. The campaign sees the actor delivering an intentionally over-the-top presentation about the global play deficit, encouraging parents to prioritise play together.

Mowgli Street Food offered free mango lassis to diners spending £15 or more during the UK heatwave, celebrating one of India’s most popular cooling drinks with a nationwide in-restaurant giveaway.

Welltory analysed 25 of America’s most popular holiday destinations using factors including air quality, safety, green space, affordability and night-time temperatures to identify the best place for a mental reset. The study crowned Mount Desert Island, Maine, as the ultimate stress-recovery destination while ranking major cities like Chicago and New York among the worst.

LoveShackFancy partnered with Target on its largest collaboration to date, launching a 200-piece back-to-school collection spanning fashion, beauty, accessories and school supplies for tweens and teens.

Argos celebrated Toy Story 5 with an OOH campaign showing its dinosaur mascot Trevor facing off against Rex in a playful western-inspired showdown. Supported by social content recreating scenes from the franchise, the campaign promotes Argos’ Toy Story range ahead of the film’s release.

LawnStarter ranked America’s dirtiest cities using pollution, waste infrastructure, living conditions and resident satisfaction data. The study named San Bernardino the dirtiest city in the US while also highlighting the cleanest destinations, creating a travel-friendly data story around environmental quality.

PizzaExpress created Dough Ball-shaped stress balls after research found 31% of Brits avoid watching live sport because it’s too stressful. Available with selected meals in restaurants and via delivery, the limited-edition giveaway promotes the brand’s new matchday menu while helping fans relieve football tension.

To celebrate its 90th anniversary, Aer Lingus launched a poster campaign focused on the emotion of homecoming. Featuring intimate photography and real cabin crew, the campaign highlighted reunions rather than destinations.

Snapple celebrated the New York Knicks’ NBA Championship by hiding just 100 limited-edition commemorative bottles across New York City. Fans followed clues shared by creator @meals_by_cug on social media to track down the collectibles, turning the launch into a citywide treasure hunt.

Diddly Squat Farm partnered with Blue Diamond Garden Centres on a three-year collaboration to launch a co-branded gardening range, bringing the farm’s personality to products sold online and in stores nationwide.

New York City launched a limited-edition range of World Cup jerseys inspired by iconic local landmarks, transport and culture. Designed by local creatives and produced by a Brooklyn manufacturer, the kits were sold at cost to keep them affordable.

Kylie Jenner’s Khy launched its Dear Summer, Love Khy collection with a campaign starring Jenner, introducing new seasonal fashion, swimwear and silk pieces inspired by summer travel and warm-weather dressing.

Peacock brought Love Island USA to life with a three-day pop-up at Rockefeller Center, recreating iconic villa sets, offering beauty giveaways, interactive experiences and photo opportunities for fans.

Clove partnered with Disney and Pixar to launch a Toy Story 5-inspired footwear collection, transforming Buzz Lightyear, Woody, Jessie and the Aliens into character-themed work shoes and compression socks for healthcare professionals.

A new UN report highlighted the growing environmental impact of AI, revealing data centres could use 9.3 trillion litres of water annually by 2030 and calling for greater transparency around resource consumption.

Crocs launched a Harry Potter-inspired Classic Clog featuring the Marauder’s Map across the shoes, complete with themed Jibbitz charms and design details inspired by the wizarding world.

Ocado recruited Harry Redknapp to front its ‘Half Time Deliveries’ campaign, offering football fans free snack bundles delivered during the 15-minute half-time break of England’s World Cup group stage matches.

Italy’s Cinque Terre reminded tourists that wearing flip-flops on its hiking trails could result in fines of up to €2,500, reinforcing safety rules ahead of the busy summer travel season.

Puma opened its immersive Nitro Lab experience in Los Angeles ahead of the World Cup, unveiling the Ultra Nitro 7 football boot and showcasing the brand’s latest performance innovations through interactive exhibits.

Heinz and Heineken launched their first-ever collaboration with a limited-edition six-pack containing five Heineken beers and one bottle of Heinz Tomato Ketchup. The campaign celebrates the brands’ shared place at barbecues, parties and sporting occasions, positioning the unexpected pairing as a celebration of everyday moments.

Alo launched its Summer Atelier collection with a French Riviera campaign starring Candice Swanepoel and Behati Prinsloo, supported by luxury brand experiences across Cannes, Saint-Tropez and Monaco.

TASCHEN released Arnold, a visual biography chronicling Arnold Schwarzenegger’s journey from champion bodybuilder to Hollywood star and politician through archival photography, behind-the-scenes imagery and personal stories.

The Body Shop partnered with Uber Eats to offer on-demand delivery across the UK, allowing customers to order skincare, beauty and gifting products through the app in minutes.

Wimbledon launched the latest chapter of its There Is Only One Wimbledon campaign, featuring a butterfly navigating Centre Court to highlight the contrast between the tournament’s peaceful setting and elite sporting competition.

Roller Rabbit partnered with Hill House Home on a 23-piece capsule collection, combining the brands’ signature prints and styles across clothing, pyjamas, accessories and childrenswear.

Spotify analysed 4.2 million songs and 680,000 podcasts for its annual Culture Next report, revealing how Gen Z’s listening habits, fandom and cultural interests are shaping trends and brand engagement.

Zabar’s celebrated the New York Knicks’ NBA Finals run by launching limited-edition blue-and-orange versions of its iconic black-and-white cookies for fans during the playoffs.

Ford partnered with outdoor brand Filson to unveil the 2027 Bronco Filson Edition, combining premium off-road performance with interior and exterior design inspired by Filson’s heritage aesthetic.

Billionaire Boys Club and ICECREAM celebrated the summer’s football tournaments with the Football Pack 2026, featuring jerseys, football shirts and retro-inspired tracksuits.

Time Out ranked the world’s best cities for food using responses from 24,000 locals, with London placing fourth after scoring highly for the quality and variety of its dining scene.

Panera partnered with creator Jake Shane to launch the ‘Pass That Panera’ Meal, with a campaign promoting the brand’s Mix & Match menu through social-first content and a mockumentary-style film.

M&S announced a paid training programme creating 1,000 opportunities for young people across the UK and Ireland, helping participants gain retail experience and progress into management careers.

Prada and Axiom Space unveiled a new inner-layer spacesuit for NASA’s Artemis IV mission, combining Prada’s material innovation with advanced space technology ahead of the planned lunar mission.

Guess transformed part of a private island in Zanzibar into an immersive branded destination, blending fashion, travel and hospitality through bespoke design, local craftsmanship and luxury experiences.

Goodr partnered with Mattel to launch a limited-edition sunglasses collection inspired by Barbie and Ken, with three colourful frame designs celebrating the iconic dolls’ signature styles.

adidas Originals expanded its pet range with UEFA Champions League-inspired dog jerseys, allowing owners to match their pets in miniature kits modelled on clubs including Real Madrid, Manchester United and Liverpool FC.

Marketing experts highlighted the growing shift towards micro-influencers, explaining why brands are increasingly prioritising engaged niche communities over creators with the largest followings.

Utah promoted its collection of International Dark Sky Places, encouraging travellers to visit destinations including Bryce Canyon and Zion National Park for some of the world’s best stargazing experiences.

Arsenal donated around 40 pairs of professional football socks to Redwings Horse Sanctuary, where they’re used to protect donkeys’ legs from flies, hold bandages in place and assist with veterinary care. The unusual donation highlights a practical use for surplus football kit.

The Kansas City Chiefs launched KC Wolf Jamz, an animated YouTube music series starring mascot KC Wolf, introducing original songs and family-friendly content to engage younger fans.

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