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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
How to Cope with Burnout in PR as a Recent Graduate
The best piece of advice that I’d give to someone looking to avoid burnout in the early stages of their PR career would be to ask all of the questions (!!!) Starting out in PR is exciting, fast-paced, and often a little overwhelming, and the pressure to prove yourself can feel somewhat intense. You want to keep up, show ambition and demonstrate that you’re someone that ‘get’s it’ from the off. That was definitely how I felt starting my first PR role. In those early days I
Isobel Waterworth
Sep 22, 20252 min read
How to Demonstrate Your Value as a Digital PR in 2025
Since starting out in PR almost eight years ago, there’s no doubt that the industry has changed significantly. Marketing budgets are being squeezed, journalists have faced widespread layoffs, and AI has moved to the forefront of conversations, where we’re actually beginning to see changes to how we work on a day-to-day basis. Alongside these changes, conversations with clients around the impact of the work we’re delivering have also shifted. As Digital PRs, we’ve moved on fro
Marina Plummer
Apr 11, 20254 min read
How to Balance Your PR Career and Parenthood as a Dad
This week on The PR Insider, we chatted with Tom Hemingway, Senior PR Strategist at Ride Shotgun. He chatted about his top advice for working dads on how to manage their PR careers and family commitments. As a father of two—Matilda (8) and Barney (5)—I know firsthand how unpredictable both working in PR and being a Dad can be. One minute you’re brainstorming for a possible out-of-home PR activation; the next, you’re panic-searching on TikTok “DIY love heart costume” for tomor
Tom Hemingway
Feb 14, 20253 min read
How to Use Your Marketing Expertise to Transition into a PR Role
Switching from marketing to PR might seem like a big step, but trust me, it’s not as scary as it may seem! Having made this transition myself, I can confidently say these two worlds share plenty of common ground, so it’s a bit more like moving next door than venturing into the unknown. Here’s how your marketing background can give you a solid head start in PR: 1. Leverage Your Audience Expertise Marketing is all about understanding audiences, and PR builds on that same founda
Lauren Pester
Jan 17, 20252 min read
How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths
In our latest blog post for The PR Insider, Charlotte Washington, Senior Digital PR Executive at Flaunt Digital, shares her expert advice on navigating a career in Digital PR as an introvert. Drawing from her own experiences and professional journey, Charlotte explores how introverts can not only adapt to the demands of the industry but also use their unique strengths to excel. From building meaningful relationships with journalists to embracing introspection and preparation
Charlotte Washington
Jan 15, 20257 min read
How Agencies Can Help PR Graduates Bridge the Skills Gap and Transition Smoothly into Their Careers
On The PR Insider newsletter this week we had the chance to talk to Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. With extensive experience working across the digital PR landscape, Sarah-Jayne understands the challenges graduates face when entering their first PR role. In this blog post, she shares her expert advice on how agencies can bridge the gap between what graduates learn in university and the skills they need to succeed in the workplace. What we’ll talk about
Sarah-Jayne Taylorson
Oct 11, 20244 min read
How to Master Work-Life Balance and Avoid Burnout in Digital PR
At The PR Insider, we’re thrilled to bring you insights from passionate PRs, and today we’re featuring Damon Culbert, Digital PR Manager at Add People. With three years of experience in Digital PR and a background in link-building, Damon understands the high demands of securing coverage and surpassing client expectations. In this blog post, he shares his journey to finding work-life balance, along with actionable strategies that help maintain effectiveness without compromisin
Damon Culbert
Oct 2, 20244 min read
Your Step-by-Step Guide to Launching a Successful Marketing Career: Essential Advice for Students and New Grads
Starting a career in marketing can seem daunting, especially with the vast array of paths available, but Francessca has shown that with determination and a clear vision, success is within reach. From her early fascination with media to becoming the Marketing & Business Development Manager at Digitaloft, Francessca’s journey is a testament to finding your way even when the traditional route doesn’t fit. In this post, she shares her experiences, lessons learned, and practical a
Thea Chippendale
Aug 22, 20249 min read
5 Essential Steps to Start a Successful PR Career Without a Degree
Starting a career in PR without a degree might seem challenging, but Ruby Robinson has shown that it’s not only possible but it can also lead to significant success. In just two and a half years, Ruby has risen from intern to Senior Digital PR Executive at Digitaloft, building her career through hard work, smart networking, and a passion for everything PR and digital. In this post, Ruby delves into her inspiring journey and offers practical advice for anyone looking to break
Thea Chippendale
Aug 14, 20243 min read
Agency vs In-House PR: How to Realise When You’re Ready to Change Roles
In the PR world, there are countless directions our careers can take, but one of the most intriguing decisions is choosing between working in-house or at an agency. There are a lot of misconceptions about either option - many people think going in-house means you’re going to be ‘bored’, and on the other side, going to an agency means you’re set for a fast-paced life and long hours. So, to explore the topic further, we’ve chatted with some of the most talented PRs who have ma
Thea Chippendale
Jul 30, 20248 min read
Top Tips For How To Inspire and Motivate Your PR Team
There is no doubt that Digital PR is a competitive and high-pressure industry to work in. Whether you’re a head of department competing to win new business, a specialist feeling the stress of doing as well on your current campaign as your last one, or an exec who is simply under pressure to deliver results for clients. While we’re blessed to have such creative, fast-paced, innovative, and rewarding roles,we are, in essence, salespeople. Selling our value, our ideas, our stor
Louise Ali
Jul 5, 20244 min read
How to Navigate Returning To Work After Maternity Leave
Returning to work after maternity leave is a major transition that often goes unspoken despite its significant challenges. While the UK offers relatively generous maternity and paternity leave policies compared to countries like the US, there is still much room for improvement in supporting parents during this critical period. To explore this topic, we’ve talked with Holly Chapman, the Head of Brand at Papier, about her personal experience and insights. Holly's candid reflect
Holly Chapman
Jun 10, 20249 min read
How To Navigate an ADHD Diagnosis as a PR and Techniques For How To Manage It
This week, Georgia O’Brien-Perry, the Digital PR Manager at Bulldog Digital, shared her experience of receiving an ADHD diagnosis as a PR
Georgia O'Brien-Perry
May 31, 20244 min read
How to Successfully Relocate to the UK for Your Career
I first met Allie in a job interview during an early morning call from Alabama, where she had risen at an ungodly hour to discuss a role on my team. Over the next year, I had the pleasure of managing Allie, who consistently started her workdays at 6 am to align with our team and client schedules across the pond. Her dedication was further demonstrated when, 6 months in, she relocated to the UK, a huge testament to her commitment and determination. Even though we no longer wor
Allie Haywood
May 1, 20246 min read
How To Navigate A Career Change and Break Into The PR Industry
The first person I ever had the pleasure of having on The PR Insider newsletter was Grace Burton, so it only felt fitting that she was the person to be interviewed for the new Interview Series. Grace and I first started talking when she wanted to learn more about the industry, and I was so impressed that not only had she decided to make the massive leap to change her career, but she was also so willing and eager to learn more. Since September, when Grace and I first chatted,
Grace Burton
Apr 16, 20247 min read
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