Key Takeaways easyJet and easyJet holidays have partnered with Life360 to launch free Teddy Trackers, helping families locate children’s favourite toys while travelling. The initiative follows research revealing that 87% of parents worry about losing their child’s favourite toy on holiday, while 65% say it has already happened to them. Families travelling from selected UK airports will be able to collect a complimentary Life360 Tile tracker from easyJet bag drop desks from 31

As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this moder

As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a camp