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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
The Home Depot launches a $29.99 holiday sweater with tool-stocked apron pockets
Key Takeaways The Home Depot has launched its first-ever Holiday Sweater, a limited-edition novelty jumper with the retailer's orange apron pockets on the front. The pockets come stocked with more than $150 worth of tools and accessories from Husky, DEWALT, Command and Milwaukee, plus a $50 peppermint-scented gift card. The sweater costs $29.99 in unisex sizes XS to XXL, with drops on 1 October at 11am ET and 15 October, limited to one per customer. It launched alongside The
Thea Chippendale
1 day ago3 min read
Christina Aguilera brings Lady Marmalade showgirl glamour to Charlotte Tilbury's Hollywood Holiday Wonderland
Key Takeaways Christina Aguilera stars in Charlotte Tilbury's Holiday 2026 campaign, Charlotte's Hollywood Holiday Wonderland, which launched on 1 October 2026. The campaign marks 25 years since her 2001 Lady Marmalade moment and features her dancing to the track alongside Charlotte Tilbury, Jasmine Tookes and Bella Tilbury. The hero product is the new limited-edition Hollywood Flawless Light Tricks Eye Palette, priced at £58 in the UK and $68 in the US. The holiday range inc
Thea Chippendale
2 days ago2 min read
Four'N Twenty and TBWA\Sydney launch the Pie Scarf, a footy scarf with built-in pie pockets
Key Takeaways Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties. The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching. One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026. Pink fluffy Juicy x Aygo X mirror dice are up for grabs in
Thea Chippendale
2 days ago3 min read
Toyota and Juicy Couture create a one-off Aygo X Juicy Edition for Y2K fans
Key Takeaways Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties. The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching. One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026. Pink fluffy Juicy x Aygo X mirror dice are up for grabs in
Thea Chippendale
2 days ago3 min read
Lidl US parks a billboard truck outside RYE, New York's viral $60 bread bakery, to sell its $3.99 loaf
Key Takeaways Lidl US responded to New York's viral $60 loaf by parking a digital billboard truck outside RYE by Martin Auer in SoHo. The truck compared the $60 sourdough rye with Lidl's $3.99 bread and pointed out that the same money buys 122 of its 49 cent croissants. A QR code, store address and walking map sent passers by to Lidl's Grand Street store, about 20 minutes away on foot. M+C Saatchi Germany created the activation with the Lidl US team, and it ran in September 2
Thea Chippendale
2 days ago4 min read
Cup Noodles launches blood red Vampire Noodles at Walmart with a matching $3,999 Titan Casket coffin
Key Takeaways Cup Noodles, the instant noodle brand from Nissin Foods, has launched limited-edition Vampire Noodles for Halloween. The Hot Garlic Chicken noodles turn blood-red when hot water is added, thanks to natural beet colouring. A custom Vampire Noodles casket made with Titan Casket costs $3,999, with a deep maroon gloss finish and an "It's to Die For" head panel. The noodles cost $1.18 at Walmart nationwide from 24 September 2026 while supplies last; the casket is sol
Thea Chippendale
2 days ago4 min read
Apple opens Apple Music Hall, a 600-capacity live music venue inside Battersea Power Station
Key Takeaways Apple has opened Apple Music Hall inside London’s Battersea Power Station, bringing live performances and music production together under one roof. The venue holds 600 fans, with a flexible stage and 48 speakers surrounding the audience. Recording studios and camera infrastructure mean a single show can become a Spatial Audio recording, a filmed performance and a global livestream. Fans can find information about upcoming shows and tickets at applemusichall.com.
Thea Chippendale
2 days ago3 min read
Taco Bell and Duolingo take National Taco Day global with a Duo Habanero Sauce
Key Takeaways Taco Bell and Duolingo are taking National Taco Day global on 6 October 2026, with activations planned across the UK, US, Canada, Australia, China, India and Spain. The collaboration is built around one very simple observation: “taco” sounds much the same in more than 30 languages. A limited-edition Duo Habanero Sauce brings Duolingo’s famously persistent owl into Taco Bell restaurants, with packaging featuring taco-inspired wisdom in nine languages. UK customer
Thea Chippendale
3 days ago3 min read
Pinterest and Chamberlain Coffee launch a Wilderkind-inspired almond blend, blueberry syrup and picnic merch
Key Takeaways Pinterest and Emma Chamberlain's Chamberlain Coffee have teamed up for a second trend-inspired collection, this time built around the Pinterest Predicts 2026 trend Wilderkind. Emma Chamberlain shaped the flavour, visuals and merch using Pinterest boards filled with forest animals, blueberries and woodland scenes. The range includes a limited-edition Organic Almond Flavored Blend, Blueberry Natural Syrup, a mug and a picnic blanket. It's available from 1st Octobe
Thea Chippendale
Oct 13 min read
Athletic Brewing and Graza launch Cold Off The Press, a non-alcoholic pils brewed with olive oil
Key Takeaways Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, has teamed up with olive oil brand Graza. Together they have created Cold Off The Press, a limited-edition non-alcoholic pils brewed with Graza Extra Virgin Olive Oil. The beer is under 0.5% ABV and 60 calories per 12oz can, with floral, herbal and lemon aromas and a clean, dry finish. It launched on 23 September 2026 in six-packs of 12oz cans, sold exclusively through athleticbrewing.co
Thea Chippendale
Sep 283 min read
Heidi Klum and Apothic launch $10.31 wine 'blood bags' for Halloween
Key Takeaways Apothic, the red blend wine from E. & J. Gallo, has teamed up with Heidi Klum on a limited-edition Halloween drop. The Apothic Type 'A' Blood Bag is a collectable made to look like a blood transfusion bag, signed by Klum and sold empty so buyers can fill it with their own wine. A two-pack costs $10.31 and arrives in a custom red cooler, with Apothic Red sold separately. The first drop went live on ApothicBloodTypeA.com on 17 September at 10:31pm ET for US adults
Thea Chippendale
Sep 282 min read
KFC and Surreal launch Original Recipe chicken-flavoured cereal designed to be eaten with gravy
Key Takeaways KFC UK has teamed up with Surreal, the high-protein cereal brand, on its first ever breakfast cereal. KFCereal is a crunchy, savoury cereal flavoured with KFC's 11 herbs and spices, and you're meant to pour gravy over it instead of milk. Each serving has 19g of protein and 1g of sugar, in line with Surreal's grown-up take on childhood cereals. It's a limited edition, sold only through Surreal's UK online shop for £6 including shipping, from 22 September 2026 whi
Thea Chippendale
Sep 244 min read
Kendall Jenner plays every version of herself in Beats' new customisable headphone campaign
Key Takeaways Beats has launched Beats 360, over-ear headphones with interchangeable, customisable ear cushions. Kendall Jenner plays several versions of herself, from gym-goer to barista, in the launch film. The campaign, created by Uncommon Creative Studio and directed by Ariel Fisher, runs under the line "One headphone. Every version of you." Beats 360 went on sale at apple.com on 22 September, arriving in stores on 24 September. From early-morning gym sessions and coffee
Thea Chippendale
Sep 243 min read
I Can't Believe It's Not Butter publishes a self-help book written by its tub mascot
Key Takeaways I Can’t Believe It’s Not Butter! has launched Lifting the Lid, a 78-page self-help book narrated by its mascot, Tubz, exploring his journey from forgotten advertising icon to making a comeback. The book features a foreword from Fabio, who famously appeared in the brand’s adverts throughout the 1990s, bringing another familiar face from its advertising history into the story. Launched on 22 September, the paperback is available to purchase on Amazon. There was a
Thea Chippendale
Sep 244 min read
Calvin Klein launches the Perfectly Fit Custom Lift bra with Teyana Taylor
Key Takeaways Calvin Klein has launched the Perfectly Fit Custom Lift bra, the latest evolution of its everyday bra line. The bra uses padding tailored to each cup size, offering more lift in smaller sizes and less in larger ones. Teyana Taylor stars in the campaign, directed and photographed by Gordon Von Steiner and set to Tina Turner. The collection is available now at Calvin Klein stores and calvinklein.com in underwire and wire-free styles. Finding the perfect bra can be
Thea Chippendale
Sep 243 min read
The Laughing Cow stops laughing for the first time in more than 100 years
Key Takeaways The Laughing Cow has replaced its famous smiling mascot with a serious expression on select US packs. It is the first time the cow has stopped laughing since the brand launched in 1921. Bel Brands has not yet explained why, directing fans to TheNotLaughingCow.com for updates. The change appears on Creamy Original cheese wedges, the brand's website and its social channels. For more than a century, the red cow on The Laughing Cow's packaging has been grinning at s
Thea Chippendale
Sep 233 min read
Tesco and Uber Eats drop the weekly shop from a billboard into a delivery bag
Key Takeaways Tesco and Uber Eats have launched a UK campaign promoting grocery delivery through their new partnership. A special-build billboard shows a Tesco poster slipping out of its frame and into an oversized Uber Eats bag. The idea runs across large-format digital billboards and cover wraps on commuter publications. The campaign was created by Mother, with media by PHD and the special build produced by Grand Visual. Anyone who has ever carried a heavy bag of shopping h
Thea Chippendale
Sep 233 min read
NikeSKIMS brings Olympians including Chloe Kim and Jutta Leerdam into its autumn campaign
Key Takeaways NikeSKIMS has launched Fall '26 Edit 01, a 40-piece collection fronted by Olympic athletes. The campaign features snowboarder Chloe Kim, speed skater Jutta Leerdam and hurdler Anna Cockrell among its stars. The collection introduces a new Performance Cotton Blend alongside updated Satin Shine and Studio Stretch pieces. It is available now on Nike.com and Skims.com. A year after Nike and SKIMS first joined forces, the partnership is still leaning on the people wh
Thea Chippendale
Sep 233 min read
Subway turns sandwiches into shapewear for London Fashion Week
Key Takeaways Subway entered the fashion world with Subway Skins, a limited-edition shapewear collection inspired by its sandwiches. The clothing borrows colours, curves and design details from the brand’s ingredients and made-to-order menu. The unexpected collection brought Subway into fashion, lifestyle and culture conversations during London Fashion Week. Subway Skins uses ideas including layers, fit and customisation to connect shapewear with made-to-order sandwiches. Sub
Thea Chippendale
Sep 233 min read
Starbucks and Peanuts celebrate autumn with Snoopy drinks and collectable merchandise
Key Takeaways Starbucks and Peanuts have created a global autumn collection celebrating 60 years of It’s the Great Pumpkin, Charlie Brown. The ten-piece range includes Snoopy drinkware, a plush toy, mini tote, bag charm and enamel pins. Two Peanuts-inspired Frappuccinos are available through the Trending Beverages section of the Starbucks app in the US. The limited-edition merchandise is available in selected Starbucks coffeehouses worldwide while stocks last. Starbucks is br
Thea Chippendale
Sep 222 min read
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