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the latest campaigns & insights
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Melanoma Canada transforms a 1970s tanning accessory into a clever sun safety campaign
As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this moder
Thea Chippendale
1 hour ago3 min read
Paddy Power declares England’s ‘Kane-dependence’ with timely World Cup stunt
As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a camp
Thea Chippendale
2 days ago3 min read
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