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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
BuzzBallz dresses its three litre Boulders as a Friendsgiving Turkey and Holiday Nutcracker in a $29.99 limited edition bundle
BuzzBallz dresses its three litre Boulders as a Friendsgiving Turkey and Holiday Nutcracker in a limited edition $29.99 costume bundle.
Thea Chippendale
23 hours ago2 min read
McCain and Alison Hammond open CHIP, a free four-day chip restaurant in London Fields with a National Treasure serve
Do Not Behave's The Ultimate Monster Costume is a spoof Halloween shop selling a white T-shirt and jeans to highlight violence against women and girls.
Thea Chippendale
23 hours ago5 min read
Sainsbury's brings back the BFG for Big Delivery, a two-minute Christmas ad set inside Giant Country
Sainsbury's brings back the BFG for Big Delivery, a two-minute Christmas ad sending colleague Annie into Giant Country with a Taste the Difference feast.
Thea Chippendale
3 days ago4 min read
Uber Eats launches the Morsel Marathon, a 26-stop London tasting menu with £262 credit for the first 100 finishers
Uber Eats has launched the Morsel Marathon, a 26-stop London route for runners with Charlie Dark, £262 in credit for 100 finishers and 150,000 donated meals.
Thea Chippendale
4 days ago2 min read
Butterball launches the free turkey-shaped Butterball Buddy, a chiming device that assigns Thanksgiving guests their chores
Butterball is giving away the Butterball Buddy, a turkey-shaped device that assigns Thanksgiving guests chores, in free drops on 2, 9 and 16 November.
Thea Chippendale
4 days ago3 min read
The 10 best Halloween PR and marketing campaigns of 2026, from Pringles' can-shaped urn to Hydralyte's fake horror film
The best Halloween PR and marketing campaigns of 2026, from Pringles' can-shaped urn and Hydralyte's fake horror film to Aldi's broomstick parking bay.
Thea Chippendale
4 days ago6 min read
Deliveroo gets Cheryl to recreate her 2009 pint of milk meme for Tesco's launch on the app with a signed milk jug
Deliveroo casts Cheryl to recreate her famous pint of milk meme as Tesco launches on the app, with a signed milk jug and silky pyjamas up for grabs.
Thea Chippendale
Oct 303 min read
CÎROC and Dave's Hot Chicken debut a self-serve Martini Machini at a one-day Lower East Side pop-up on 6 November
CÎROC and Dave's Hot Chicken debut the self-serve Martini Machini and pickle-brined Messy Martini at a free Lower East Side pop-up on 6 November.
Thea Chippendale
Oct 304 min read
Aunt Bessie’s swaps its batter-stirring logo for a younger, open-armed Aunt Bessie in its 2026 rebrand
Aunt Bessie’s swaps its batter-stirring cook for a younger, open-armed Aunt Bessie, and Gap, Tropicana and Cracker Barrel show why rebrands can backfire.
Saskia Fryer
Oct 296 min read
Aldi opens a broomstick parking bay for Halloween at its Water Lane store in York until 31 October
Key Takeaways Aldi UK has opened a dedicated broomstick parking bay for witches and wizards at its Water Lane store in York. The pop-up features a purpose-built broom rack, spooky signage and broomstick floor vinyl, with press handled by Aldi's consumer PR agency Taylor Herring. It accompanies Aldi's Halloween range, which includes pumpkins from 35p, Halloween Inflatables at £9.99 and Creepy Breaded Chicken Bats at £2.99. Shoppers can visit the bay until 31 October 2026, and
Thea Chippendale
Oct 234 min read
Hellmann's and Irish label Maya Grisham turn the mayonnaise jar into a one-of-a-kind hand-crystallised luxury handbag
Key Takeaways Hellmann's has commissioned Irish luxury accessories brand Maya Grisham to turn its classic mayonnaise jar into a bespoke handbag. The bag is a one-of-a-kind, hand-crystallised piece that recreates the jar and its branding as a statement accessory. Maya Grisham was founded by designer and creative director Kimberly Tino and is known for crystal bags inspired by Kerrygold butter, pints of beer and Quality Street. The collaboration was announced by the Hellmann's
Thea Chippendale
Oct 233 min read
Absolut signs Charli xcx for a two-year partnership of limited edition drops, custom glassware and fan events
Key Takeaways Absolut has signed Charli xcx to a two-year partnership covering limited edition drops, collectible items, custom glassware and fan events. The deal was teased at her sold out Los Angeles shows on 17 and 18 October 2026, where her dancers wore T-shirts reading "Absolut" and "Dirty Martini". Charli revealed the partnership on 20 October with backstage photos of herself in an "I ♥️ Absolut" shirt holding a dirty martini. Absolut is the official vodka partner of Mu
Thea Chippendale
Oct 213 min read
Gabbriette fronts Belvedere's Dirty Hour campaign, mixing espresso martinis and affogatos with coffee-flavoured Dirty Brew vodka
Key Takeaways Belvedere has cast model and musician Gabbriette in Dirty Hour, a campaign for its coffee-flavoured Dirty Brew vodka. The campaign is a series of short films that play with the format of a cocktail tutorial. Gabbriette makes three serves on camera, the Dirty Espresso Martini, the Dirty Affogato and the Dirty Latte. Dirty Brew combines Belvedere Organic Vodka with roasted organic robusta coffee and went nationwide in the US on 1 April 2026. Gabbriette brings her
Thea Chippendale
Oct 202 min read
Tony's Chocolonely and Yorkshire Tea give a free brew and chocolate bar to anyone who says I'm a melt at three UK cafes
Key Takeaways Tony's Chocolonely and Yorkshire Tea have teamed up for National Chocolate Week with a joint campaign called Are You a Melt?, fronted by TV chef Sam Holland. From Monday 19 to Friday 23 October, anyone who says "I'm a melt" at the counter of a participating cafe gets a free mug of Yorkshire Tea and a Tony's Chocolonely bar while stocks last. The three cafes are Terry's Cafe in London, Hyde Park Book Club in Leeds and Gran T's in Greater Manchester, and the first
Thea Chippendale
Oct 193 min read
McDonald's UK turns six of its famous dips into Spooky Sauces face paint kits for Halloween with Leo UK
Key Takeaways McDonald's UK and Leo UK have turned six McDonald's sauces into Spooky Sauces, a Halloween face paint palette. The shades include Tomb-Mato Ketchup, Curry Cauldron, Boo-Boo-Q and Garlic MayOoOo, with fry-shaped brushes and a Chicken McNugget sponge. Fans could enter an Instagram competition, launched on Saturday 17 October, to win one of 100 face paint sets. UK creators are using the palettes to build Halloween looks inspired by the McDonald's menu until 31 Octo
Thea Chippendale
Oct 192 min read
Breville launches Because Great Coffee Matters with a 25-piece orchestra scoring every step of a morning coffee
Key Takeaways Breville launched Because Great Coffee Matters, a global category campaign created by independent agency Emotive, in October 2026. The launch film, Glorious Coffee, was directed by Kyra Bartley of production company COUSIN. A 25-piece ensemble from Sydney's Metropolitan Orchestra performed an original score by Rumble live on set. The campaign runs across Breville and Sage markets through a hero film, consideration films, social carousels, behind-the-scenes conte
Thea Chippendale
Oct 183 min read
Nongshim sailed a six metre Shin Ramyun cup down the River Thames past Tower Bridge and Big Ben
Key Takeaways Nongshim sailed a roughly six metre inflatable Shin Ramyun cup along the River Thames on the evening of 6 October 2026. The cup travelled on a specially adapted boat from the Royal Docks past Tower Bridge, the London Eye and Big Ben. BMB created the stunt with Jack Arts on production and december19 on media, carrying the line "Work done. Day done. SHIN ME." The back of the cup promoted SHIN TO WIN, a UK scratch card promotion at retailers including Tesco, B&M an
Thea Chippendale
Oct 184 min read
Aldi UK maps the great gravy divide as Londoners pour the palest gravy and the North insists on the thickest
Key Takeaways Aldi UK has released the Great British Gravy Map, which sorts the country's regions into five levels of gravy shade and strength. The News Generation surveyed 2,001 UK adults online in September 2026, and 94% said gravy is essential to a roast dinner. London sits at the pale end of the scale while the North takes the top spot for dark, thick, spoon standing gravy. Aldi ties the research to its Specially Selected Gravy at £2.97 and Quixo Gravy Granules at 99p, bo
Thea Chippendale
Oct 183 min read
Kraft Natural Cheese shrinks its grated Parmesan shaker into Pocket Parm, a clip-on bag charm for cheese lovers
Key Takeaways Kraft Natural Cheese has launched Pocket Parm, a miniature version of its grated cheese bottle that clips onto bags, belt loops and keyrings. Each limited-edition bottle comes with a colourful collectible charm and previews Tomato Basil Parmesan, Garlic Herb Parmesan or Grated Cheddar. The bottles are handed out from a mobile billboard truck in Los Angeles from 13 October and in Orlando from the week of 26 October. Pocket Parm is only available in limited quanti
Thea Chippendale
Oct 183 min read
Tequila Rose gives Tesco shoppers a free shot cup and two bag charms with every 500ml bottle of its strawberry cream liqueur
Key Takeaways Tequila Rose, the strawberry cream liqueur distributed in the UK by Sazerac, is giving away a limited edition shot cup and two bag charms. The free gift comes with any 500ml bottle of Tequila Rose bought in Tesco stores across the UK, while stocks last. TV personality and former Love Island contestant Chloe Burrows is supporting the promotion. The idea centres on the moments friends spend together before a night out, a festival, a celebration or a social gatheri
Thea Chippendale
Oct 154 min read
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