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what's
trending
The stories, topics and conversations making waves right now. Your weekly pulse of what's trending in PR, marketing and social media.
UPDATED: 8th June 2026
TOP TRENDING TOPICS
Pride Month
Campaigns, activations and partnerships celebrating LGBTQ+ communities.
Summer
Blockbusters
Major film releases are fuelling brand partnerships and fan engagement.
TOP TRENDING CAMPAIGNS
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Spotify and FC Barcelona have partnered with Olivia Rodrigo for the latest artist-led El Clásico jersey collaboration. Replacing Spotify’s logo with Rodrigo’s signature ‘OR’ emblem, the special-edition shirt will be worn during Barcelona’s match against Real Madrid. The campaign also includes a co-branded merchandise collection and an exclusive fan event in Barcelona.
Barcelona FC to wear limited-edition Olivia Rodrigo kit at Real Madrid fixture.
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Wingstop has launched Club Wingstop, a new loyalty programme offering exclusive rewards and experiences. To support the launch, the brand partnered with Maura Higgins on a limited-edition “Club in a Box”.
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Melanoma Focus has launched The Life Saving Haircut, providing UK barbers with a free guide to help identify potential signs of skin cancer on the scalp and neck. The campaign encourages early detection by helping barbers recognise unusual changes and suggest medical advice.
Pinterest has released its Summer 2026 Trend Report in partnership with Levi’s, highlighting how sport is shaping fashion, beauty and lifestyle trends. Drawing on insights from over 600 million users, the report explores emerging styles and consumer behaviours, while the collaboration brings key trends to life through a curated denim collection.
DATA & INSIGHTS
23%
rise in data-led stories from 2025.
SOURCE: The PR Insider
40% open rates
According to a new study, subject lines in the 9–13-word range had the highest open rate at 40.20%
37 m searches
There were 37 million searches globally this month for people searching for the World Cup.
SOURCE: Glimpse
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WHAT'S COMING UP NEXT WEEK
JUNE
07
World Food Safety Day
An annual awareness day highlighting the importance of safe food practices across the supply chain. Expect brands in food, retail and hospitality to share educational content, expert advice and sustainability initiatives.
JUNE
08
World Ocean Day
A global event focused on protecting oceans and marine ecosystems. Brands often use the day to spotlight sustainability commitments, environmental campaigns and conservation partnerships.
JUNE
11
Fifa World Cup 2026
The world’s biggest football tournament kicks off, creating huge opportunities for brands to tap into fan culture, national pride and real-time marketing moments throughout the competition.
JUNE
11
Oxfam Water Week
Oxfam’s annual campaign raises awareness of global water poverty and access to clean water. Brands and charities may use the week to support fundraising efforts and highlight water-related sustainability initiatives.
JUNE
12
Olivia Rodrigo releases new album
One of pop music’s biggest stars returns with her highly anticipated third album. The launch is likely to dominate social media conversations, fan engagement and brand partnerships targeting younger audiences.
JUNE
13
Trooping the Colour
The King’s official birthday parade returns to London, bringing together military tradition, royal appearances and national celebration. The event often generates significant media coverage and social conversation across the UK.
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