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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Glow Recipe and Buldak launch a $38 Glass Balm Duo inspired by Buldak's Original and Carbonara spicy noodle sauces
Key Takeaways Glow Recipe has partnered with Korean spicy noodle brand Buldak, owned by Samyang Foods, on a limited-edition Glass Balm Duo. The duo includes two tinted versions of Glow Recipe's Glass Balm, inspired by Buldak's two most popular sauces, Original and Carbonara. It costs $38 and launches first on TikTok Shop on 15 October 2026. The duo then arrives on sephora.com on 23 October and in Sephora stores on 2 November. Buldak is best known for the fiery instant noodles
Thea Chippendale
2 days ago2 min read
Tequila Rose gives Tesco shoppers a free shot cup and two bag charms with every 500ml bottle of its strawberry cream liqueur
Key Takeaways Tequila Rose, the strawberry cream liqueur distributed in the UK by Sazerac, is giving away a limited edition shot cup and two bag charms. The free gift comes with any 500ml bottle of Tequila Rose bought in Tesco stores across the UK, while stocks last. TV personality and former Love Island contestant Chloe Burrows is supporting the promotion. The idea centres on the moments friends spend together before a night out, a festival, a celebration or a social gatheri
Thea Chippendale
2 days ago4 min read
GUESS brings back low rise denim with the B Jean Low Rise campaign starring singer and actress Becky G
Key Takeaways GUESS has launched the B Jean Low Rise, a slim bootcut jean that revisits the brand's early 2000s denim, with Becky G as the face of the campaign. The jean comes as a classic low rise bootcut and as a version with a signature triangle panel running along the side seam. Washes include Fireside Dark, Fireside Mid and Re-Life Black, and prices run from £105 to £120. The B Jean is available now in selected GUESS stores worldwide, on GUESS.com and through exclusive w
Thea Chippendale
2 days ago3 min read
Pringles offers one die-hard fan a can-shaped urn and 200 years of crisps in its Once You Drop Halloween campaign
Key Takeaways Pringles has launched Once You Drop, a Halloween campaign that asks US fans to pledge to be buried in a Pringles can. One winner will receive a one-of-a-kind, personally engraved urn shaped like the Pringles can, plus an "afterlifetime" supply of Pringles covering 200 years. Entries are open at OnceYouDrop.com from 13 October to 22 October 2026 for legal US residents aged 18 or over, with the winner notified around 31 October. The campaign is fronted by real fun
Thea Chippendale
2 days ago3 min read
The Top 10 OOH Campaigns of Q3 2026
From a man living inside a billboard above Sunset Boulevard to a giant hairball rolling through Manhattan and a wooden horse appearing beneath Nelson’s Column, out of home advertising gave people plenty of reasons to stop and stare this summer, as brands found increasingly inventive ways to make themselves part of the street. Some of the most memorable ideas worked on a much smaller scale, with a wheel clamp, a stack of storage boxes and a beer bottle you needed binoculars to
Thea Chippendale
2 days ago6 min read
Google's 2026 holiday travel trends show Christmas flights are cheapest 56 days out as fare windows move earlier
Key Takeaways Google has published its 2026 holiday travel trends and tips, based on five years of aggregated Google Flights data for US departures. Christmas fares typically bottom out about 56 days before departure, five days earlier than last year, while Thanksgiving fares are lowest around 34 days out. Flying out on a Monday and back on a Tuesday or Wednesday saves about 14% on weekend travel, while the day of the week you book makes almost no difference. Travellers can c
Thea Chippendale
2 days ago3 min read
Chipotle launches a 170 litre Big Ass Chipotle Bag to promote Family Meals, with weekly prize draws for US Rewards members
Key Takeaways Chipotle has launched the limited-edition Big Ass Chipotle Bag, a supersized version of its to-go bag measuring 36 inches wide, 24 inches tall and 12 inches deep. The bag promotes Family Meals, the chain's digital-exclusive group order that serves four to six people for less than $10 per person. US Chipotle Rewards members who order a Family Meal through the app or Chipotle.com are entered automatically into weekly draws running from 13 October to 10 November 20
Thea Chippendale
3 days ago2 min read
Victoria Beckham launches her first tableware range with Westwing, from shell-shaped butter dishes to hammered cutlery and rippled glassware
Key Takeaways Victoria Beckham has launched her first tableware collection in partnership with Westwing, the German homeware retailer that arrived in the UK earlier in 2026. The collection covers tableware, textiles and decorative objects, including shell-shaped butter dishes, hammered cutlery, textured glassware and embroidered linens. Pieces draw on the 19th-century Arts and Crafts movement and on chain and shell motifs from Beckham's ready-to-wear and accessories, in a pal
Thea Chippendale
3 days ago3 min read
Crocs and BARK launch the Snore Mode dog bed, an oversized Classic Clog for dogs to sleep in
Key Takeaways BARK and Crocs have expanded their Pet Crocs partnership beyond dog shoes into beds, toys and walking gear. The headline product is the Crocs Snore Mode dog bed, an oversized Classic Clog with Jibbitz-inspired slots for swappable plush charms. The line also includes clog-themed toys, collars, leashes, poop bag holders and a new Espresso brown colourway of Pet Crocs shoes. It is available now to BarkBox and Super Chewer subscribers and on bark.co, with a Crocs.co
Thea Chippendale
3 days ago3 min read
Why the Best Data-Led PR Campaigns Keep Working Long After Launch
Key Takeaways Evergreen digital PR campaigns can earn media coverage and backlinks for years when original research remains relevant and useful. moveBuddha’s Moving Trends Report has attracted backlinks from new referring domains for over four years, alongside regular data updates and media outreach. Data led PR campaigns can generate multiple media stories through local rankings, annual comparisons and emerging trends. Refreshing original research with meaningful findings an
Kristen Klepac
3 days ago6 min read
Pampers redesigns its wipes to dispense one at a time and hires comedian Iliza Shlesinger to explain the wipe maths
Key Takeaways Pampers has redesigned how its baby wipes dispense so that parents get one wipe per pull. The update covers Pampers Sensitive, Aqua Pure, Ultra Clean, Complete Clean and Clean & Calm Wipes. Comedian, actress and mother Iliza Shlesinger fronts a comic campaign built around parents pulling out a handful of wipes when they only wanted one. P&G announced the change on 9 October 2026, with a campaign video and more details on Pampers.com. Anyone who has changed a nap
Thea Chippendale
3 days ago3 min read
Subaru survey finds 73% of US pet owners would road trip instead of flying so their pets can join holiday travel
Key Takeaways Subaru of America has released Talker Research findings showing pets are shaping how Americans plan holiday travel and road trips. The survey of 2,000 US drivers who own cats or dogs found 73% are more likely to drive than fly so they can bring their pet. 68% say their pet will affect their travel plans this year, and 45% have turned down a trip that could not accommodate their animal. The research lands during Subaru Loves Pets month, which includes nearly $3.2
Thea Chippendale
3 days ago3 min read
Fireball hides Torch'd Vanilla whisky inside a $10 romantasy book called the Vanilla Smut Stash with Off Campus star Antonio Cipriano
Key Takeaways Fireball has launched the Fireball Vanilla Smut Stash, a limited-edition spicy romantasy book with a secret compartment holding two 50mL bottles of its new Torch'd Vanilla flavour. The book costs $10 and goes on sale online to fans aged 21 and over on 21 and 28 October, both from 9am CST, at fireballwhisky.com/smutstash. Off Campus actor Antonio Cipriano plays the brand's leading man in a social video running on Instagram and TikTok. Fireball is also taking over
Thea Chippendale
3 days ago3 min read
Behind the Brand: Emma Carstairs at Queensmith on building trust and finding stories beyond the ring
Key Takeaways Emma Carstairs, PR & Communications Manager at Queensmith, draws on the Hatton Garden jeweller’s craftsmanship, customer conversations and sales data to find stories that build trust around some of life’s biggest purchases. Her strongest stories combine evidence with human insight, using sales figures to substantiate emerging trends and conversations with customers to explain why their preferences are changing. Queensmith’s Post Wedding Blues campaign grew from
Emma Carstairs
4 days ago12 min read
Hailey Bieber returns to the barre with a 23-piece ballet-inspired activewear capsule for British brand Adanola
Key Takeaways Hailey Bieber has designed a 23-piece capsule with Manchester-based activewear brand Adanola, inspired by her 12 years of ballet training. The collection includes leg warmers, knit boleros, wrap tops, fold waist yoga pants, fleeces and a Sling bag, with an embroidered Adanola x Hailey Bieber logo throughout. Prices run from £34 to £100, in a palette of dusty pink, mauve, blue, yellow, black and Adanola's Coffee Bean shade. The capsule launches on Adanola.com at
Thea Chippendale
4 days ago3 min read
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