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what do we do?
The PR Insider is a weekly newsletter and platform built for people working across PR, digital PR, marketing, social media and communications.
At its core, The PR Insider is about bringing people in the industry together. It’s a space where people can share ideas, learn from each other’s experiences, and stay connected to what’s happening across the PR and marketing world.
Each week, the platform highlights insights, campaigns and perspectives from people working across agencies, brands and freelance roles. By sharing these experiences openly, the aim is to create something that benefits the wider community, helping people discover new ideas, learn from others in the industry, and feel more connected to the work being done across PR and marketing.
The PR Insider is built on the idea that when people share knowledge and support each other, the entire industry benefits.
who are we
thea
Thea Chippendale is the founder and co-editor of The PR Insider, as well as a senior PR freelancer.
Alongside freelancing in Digital PR across lifestyle, travel, interiors, and consumer brands, Thea launched The PR Insider to create the kind of resource she always wanted herself, one that feels useful, creatively inspiring, and connected to the realities of working in PR today. Through the newsletter and The PR Hotline podcast, she shares standout campaigns, reactive opportunities, industry trends, and open conversations around topics including creativity, freelancing, burnout, and agency life.
With a background spanning agency leadership and freelance consultancy, Thea specialises in reactive PR, data-led storytelling, French PR, and campaigns that support both brand awareness and SEO goals. Her aim is to help PRs at every stage of their career feel more inspired, informed, and connected to the industry.
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grace
Grace Tranter is the co-editor of The PR Insider and a PR Strategist at Digitaloft, where she specialises in creating newsworthy campaigns and landing coverage that counts.
After moving from marketing into PR, Grace quickly developed a passion for media outreach, reactive storytelling, and data-led campaigns that turn insights into headlines. Her work has secured coverage in publications including Vogue, Forbes, GQ, Marie Claire, The Telegraph, and Time Out.
Through The PR Insider, Grace shares campaign inspiration, outreach insights, and practical advice designed to help PR professionals sharpen their skills and feel more confident in their work. She’s passionate about breaking down industry strategies in an approachable way and creating a community where PRs can learn, feel inspired, and navigate the industry together.
what do we do
Weekly Trends
Every week, we round up the stories journalists are actually talking about and the awareness days that matter, so you can plan smarter, react faster, and never miss a moment.
Industry Intel
From upcoming events and job listings to emerging trends and agency moves, we gather the info you don’t have time to dig for, all in one place.
Campaign Inspo
We have a library of thousands of real PR campaigns - searchable, sortable, and designed to spark your next big idea or help you build out a strategy that works.
Expert Advice
Our expert contributors explore the PR topics they care about most, delivering practical advice, emerging trends and thoughtful insights you can actually use.
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Community Support
We’re growing a supportive PR network where you can learn, collaborate, share insights and connect with others in the industry. From Slack groups to events, this community belongs to you too.
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weekly campaign roundups and insights straight into your inbox.
The newsletter that keeps PRs one step ahead. The best campaigns of the week, the trends worth your time, and straight-talking advice from the industry’s sharpest minds.
what our community thinks
The PR Insider is one of the most valuable resources out there for anyone working in PR regardless of your level of experience. The newsletter is a must read every week and the campaigns archive is one of my first ports of call going into any ideation session. As well as being incredibly extensive, the ability to filter campaigns by industry and format is super useful for quickly finding relevant campaign inspo to help spark creative ideas of your own.
Matt, Freelance PR