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Starbucks and Peanuts celebrate autumn with Snoopy drinks and collectable merchandise
Key Takeaways
Starbucks and Peanuts have created a global autumn collection celebrating 60 years of It’s the Great Pumpkin, Charlie Brown.
The ten-piece range includes Snoopy drinkware, a plush toy, mini tote, bag charm and enamel pins.
Two Peanuts-inspired Frappuccinos are available through the Trending Beverages section of the Starbucks app in the US.
The limited-edition merchandise is available in selected Starbucks coffeehouses worldwide while stocks last.
Starbucks is bringing a little extra nostalgia to pumpkin spice season, teaming up with Peanuts to celebrate the 60th anniversary of It’s the Great Pumpkin, Charlie Brown.
The collaboration brings Snoopy, Woodstock and Charlie Brown into the world of Starbucks through a global collection of limited-edition drinkware, accessories and collectables, alongside two app-exclusive Frappuccinos for US customers. Combining one of autumn’s most recognisable drinks with one of its most-loved animated specials, the partnership taps into two seasonal traditions that have become cultural moments in their own right, giving fans another reason to get excited about the return of pumpkin spice season.
With Peanuts characters enjoying renewed popularity across fashion, lifestyle and social media, the collaboration also gives Starbucks an opportunity to reach audiences beyond its usual coffee-loving customers. From Snoopy fans looking to add to their collections to those who make the annual Pumpkin Spice Latte launch part of their autumn routine, the partnership brings together two recognisable brands through products designed to be enjoyed, collected and shared.
Snoopy and the Great Pumpkin take over Starbucks’ autumn collection
The ten-piece merchandise range includes a Snoopy glass cold cup, tumblers, a colour-changing mug, a mini tote, a bag charm, enamel pins, and a plush version of Snoopy wearing a Starbucks apron while holding a miniature Pumpkin Spice Latte.
Its standout piece is a 20-ounce cold cup that dresses Snoopy in an orange hat and green scarf, with Woodstock sitting on top of the straw. Other designs draw more directly from the anniversary special, including a Great Pumpkin tumbler and drinkware showing the Peanuts characters surrounded by falling leaves.
The food and drink element is more limited, but it gives customers another way to participate without buying a collectable. The Charlie Brown Mocha Frappuccino combines pumpkin spice, mocha, pumpkin cold foam and mocha drizzle, while the Snoopy Cookie Frappuccino uses vanilla bean, white mocha, pumpkin cold foam and cookie pieces. Both appear in the Trending Beverages section of the Starbucks app, making the familiar idea of an unofficial secret-menu drink easy for customers and baristas to find.
Why The PR Insider loves it
We love Snoopy, pumpkin season and a collectable cup, so this was never going to be a particularly difficult collaboration to sell to us. However, it also makes sense beyond simply placing a popular character on merchandise, as the Great Pumpkin anniversary gives Starbucks a genuine connection with the season while the drinks, plush toys and accessories offer different ways for casual customers and dedicated collectors to join in.
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