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what is the podcast?
The PR Hotline is a podcast for people working in PR and marketing who want real conversations, not recycled advice or surface-level tips.
In each episode, we unpack a genuine issue facing people in the industry right now. That might be burnout, difficult clients, freelancing without a safety net, redundancy, or the pressure of working in roles that never really switch off. Then we break down a campaign that genuinely worked, looking at why it landed, what made it cut through, and what you can actually take from it in your own role.
It’s the call you make when you need perspective. Or reassurance. Or just proof that you’re not the only one figuring this out as you go.
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how the podcast works...
We start with a genuine issue affecting PR and marketing professionals right now. These are the challenges that tend to sit quietly in the background of a busy week, burnout, difficult client relationships, freelancing without the safety net of a team, redundancy, or the pressure of working in roles that rarely feel fully switched off. They’re common experiences, but that doesn’t make them easy to navigate.
We take the time to explore these topics properly, sharing practical perspective drawn from real experience and the realities of working in the industry.
In the second half, we focus on a campaign.
Each guest brings one they admire, and we unpack it properly, looking at why it worked, what made it cut through, how it was executed, and what gave it momentum. We talk about the thinking behind it, not just the headline result.
Most importantly, we look at what you can realistically take from it in your own role, whether you’re in-house, agency-side or freelance. The aim isn’t to hold up “perfect” work. It’s to understand what made it effective and how those lessons translate into real-life PR and marketing teams.
who it's for
Early to Mid-Career PR & Marketers
For those building confidence and sharpening their thinking.
If you’re still finding your footing, or stepping into more responsibility, this podcast gives you practical insight into how strong campaigns are built, how experienced professionals navigate pressure, and how to grow without feeling constantly behind. You’ll leave with clearer thinking and lessons you can apply straight away.
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Agency Professionals
For people managing clients, expectations and constant deadlines.
Agency life moves quickly, and it’s easy to operate on instinct. The PR Hotline offers perspective on handling difficult conversations, managing workload, and protecting your confidence, alongside campaign breakdowns that sharpen your strategic edge.
Freelancers & Consultants
For those working independently.
When you don’t have a team to sense-check ideas or share the pressure, clarity matters. This podcast provides reassurance, honest discussion about freelance realities, and campaign insights that help you stay competitive without overextending yourself.
In-House Teams
For PRs and marketers working within wider business structures.
If you’re balancing stakeholder expectations, long-term brand positioning and performance, you’ll gain perspective on strategic thinking, campaign effectiveness and navigating internal pressure with more confidence.
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Professionals Reassessing Their Career
For anyone quietly questioning what “next” looks like.
Whether you’re feeling stretched, stuck or simply reflective, this podcast offers honest conversation about the realities of working in PR and marketing, helping you feel less isolated and more informed about your options.
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latest
episode
our guests so far
Kirsty Elise Noonan
This episode explores the pressure of staying constantly reactive in a fast-paced PR environment and how the negative news cycle can impact your mental health. It also breaks down Penguin Random House’s Unburnable Book campaign, looking at why it worked and what PR professionals can learn from it.
Charlotte
McManus
This episode explores how to manage multiple PR clients across different sectors without losing strategic focus or creative momentum, covering time management, client communication and avoiding campaign fatigue. It also breaks down Harley Street Skin Clinic’s How Much Is Your Job Ageing You? calculator, examining why it drove strong coverage and SEO value - and what you can apply to your own campaigns.
Amelia
Evans
Toxic behaviour in agency life is still far too common, particularly when it comes from people in positions of power. This episode explores bullying, harassment and workplace culture in PR, including why harmful behaviour can go unchecked, why speaking up feels difficult, and what a genuinely people-first agency environment should look like.
Maja
Adam
This episode explores the pressure of staying constantly reactive in a fast-paced PR environment and how the negative news cycle can impact your mental health. It also breaks down Penguin Random House’s Unburnable Book campaign, looking at why it worked and what PR professionals can learn from it.
Amy
Gibson
This episode explores imposter syndrome in early PR careers, unpacking why self-doubt is so common in digital PR and how to build confidence in a fast-paced, high-visibility industry. It also breaks down the “World’s Most Uncomfortable Underwear” campaign, looking at why strong ideas still depend on strong execution.
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Gabriella
Sheerin
This episode challenges the myth that PR is a quick fix, exploring how to reset unrealistic link targets and short-term campaign expectations without damaging client relationships. It also breaks down Airbnb’s pop-culture stays campaign, examining what worked, where fatigue can creep in, and why integrated execution is essential for long-term impact.
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Olivia
Winstantley
This episode explores the growing tension between digital and traditional PR teams, unpacking where KPIs, expectations and ways of working can clash - and how to find common ground without compromising results. It also breaks down Alix Earle’s Pantene partnership, examining what it reveals about influencer alignment, brand authenticity and integrated campaign thinking.
Saskia
Starritt
This episode explores how to build confidence, step into leadership and earn credibility in performance-led environments without burning out or overextending yourself. It also unpacks practical advice on self-promotion, internal reputation and proving cross-channel impact, offering clear, actionable guidance for anyone aiming for their next promotion or greater confidence at work.
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Saskia
Fryer
This episode explores the realities of going freelance as a young woman in PR, including building authority with clients, setting boundaries and handling situations where you feel underestimated. It offers practical advice on confidence, pricing, assertiveness and using platforms like LinkedIn and TikTok to build credibility and attract better-fit clients.
