Thea Chippendale

As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this modern version has...

Over the past few months, it has felt almost impossible to scroll through social media without seeing Dua Lipa. Whether it’s another beautifully curated holiday, the restaurants she’s discovered while travelling, the books she’s recommending or, more recently, her wedding to Callum Turner, she has become far more than one of the world’s biggest pop stars. She’s become someone people actively look to for inspiration, with millions wanting to know where she’s travelling next, what she’s reading...

As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a campaign that...