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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Behind the Brand: Courtney Rogers on building a global PR strategy at Hotel Chocolat
Key Takeaways Courtney Rogers, Global PR Executive at Hotel Chocolat, runs the brand's PR and influencer strategy across the UK and US, after joining the business through a Level 4 PR and Communications apprenticeship. Every campaign starts with the "why": why this, why now, and what human truth or consumer demand sits behind it. From there, she builds tailored angles for consumer PR, trade media and LinkedIn. AI search is making domain authority matter more than ever, so Cou
Courtney Rogers
5 days ago6 min read
How to Navigate the Ethical Challenges of Storytelling in Health PR
Human stories are among the most powerful tools in health PR and are nearly always a cornerstone of the most successful campaigns. They bridge clinical facts and emotional truth, helping audiences connect with complex health issues in ways that data and facts alone cannot. From awareness campaigns to behaviour change initiatives, storytelling taps into our natural tendency to learn and act through narrative. Storytelling in health communications can take many forms - from rea
Jess Farmery
Apr 25, 20253 min read
Why Your Digital PR Tactics Aren’t Working (and What to Do Instead)
This week on The PR Insider, we had the pleasure of talking with Amelia Evans, who has recently gone freelance and is now a Freelance PR Consultant at Amelia India PR. She has chatted about her top advice for what to do if your Digital PR tactics aren't working: Digital PR is constantly evolving, and what worked a few years ago might not be as effective today. But before diving into tactics, it’s crucial to take a step back and focus on strategy. Without a well-defined strate
Amelia Evans
Feb 21, 20253 min read
AI Revolution: How Digital PRs can navigate an ever-changing industry
The rise of AI has transformed industries across the board, and Digital PR is no exception. In our latest blog post, AI Revolution: How Digital PRs Can Navigate an Ever-Changing Industry, Chloe Chamberlain, Senior Digital PR Strategist at Distinctly, delves into how PRs can adapt to the rapidly evolving landscape of AI. As the co-author of the Integrating AI Processes into Digital PR whitepaper, Chloe shares valuable insights on leveraging AI tools, staying ahead of trends, a
Chloe Chamberlain
Oct 23, 20246 min read
How to Create PR Campaigns for iGaming Brands
At The PR Insider, we’re excited to feature Robyn Munro, Digital PR Manager at Vega Comms. With years of experience in Digital PR, including her role at Dentsu, Robyn knows the complexities of ideating for iGaming clients. In this blog post, she shares her strategies for generating creative, relevant, and compliant PR campaigns that resonate with both clients and audiences. What we’ll talk about in this blog post: The importance of competitor analysis in iGaming PR campaigns
Robyn Munro
Oct 9, 20246 min read
How to Develop a PR Strategy for A Charity
This week in the newsletter, we had the pleasure of talking to Luke Castle, who is the Senior PR Account Executive at Jam and Co-Founder of Keeping Digital Foundation. With a speciality and passion for supporting and working in the charity industry, he has taken us through his top tips for how to develop a PR strategy for a charity by balancing visibility with sensitivity to communities and causes. Developing a PR strategy for a charitable organisation goes beyond visibility;
Thea Chippendale
Aug 16, 20244 min read
Winning Over the Reluctant Client: How To Persuade Clients To Take Risks With Their PR Strategies
This week in the newsletter, we had the pleasure of talking to Marissa Pysarczuk, who is a Digital PR Manager at Digitaloft. With her speciality and passion in ideation, she has taken us through her top strategies for encouraging and persuading your clients to take risks with their PR strategies. Firstly, I’d consider whether it makes sense for you to take creative risks for a particular client. It’s important to consider your client’s industry and if the audience will be sui
Marissa Pysarczuk
Jul 18, 20243 min read
How To Use Coverage Book To Make Your PR Reporting Easier
As a PR, your time is precious. You need tools that help you focus on the impactful parts of your job rather than getting bogged down with tedious tasks. This is where CoverageBook comes into play. The tool is designed specifically for busy PR pros. CoverageBook allows you to create high-impact PR reports with minimal effort. Here's why you should be using this tool and how to get started, 1. Simplify Your Reporting Process CoverageBook is wonderfully simple to use and easy t
Thea Chippendale
Jun 28, 20242 min read
How To Do PR For Automotive Clients and Land Coverage
The principles of PR for automotive clients is very similar to other industries, but the nature of the automotive media landscape does have its quirks. Understanding them is crucial to get your story to stand out in a journalists’ inbox. At PitBox91, we handle PR campaigns for automotive clients in the car, motorcycle, motorsport and commercial vehicle sectors, across B2B and B2C communications. Each of these sectors share a constant: there is an abundance of publications an
Jake Kilshaw
Jun 27, 20242 min read
How To Land Links & Coverage For Travel Clients
This week on the newsletter, we had the pleasure of talking to the Head of PR at SEO Travel, Amelia Selby, about her top tips for getting coverage for travel clients. Amelia delves into how the sector has become increasingly challenging, making it essential to adopt innovative strategies. By following her expert advice, you can help secure impactful coverage and valuable links, ensuring your clients remain at the forefront of the market. A couple of years ago, you could tell
Amelia Selby
Jun 13, 20242 min read
How to Successfully Integrate Keyword Optimisation into PR Campaigns Without Losing Authenticity
This week, we had the opportunity to talk with Laura Mallinson, the Senior Digital PR Manager at Seeker Digital. She offered her insights into the best practices for integrating keyword optimisation without sacrificing the quality and authenticity of your PR messages and the essential steps people should take if they've never done this for a campaign before. At its core, keyword targeting is the cherry on top of crafting hyper-relevant campaigns for your sites – something tha
Laura Mallinson
Jun 6, 20243 min read
How To Validate Your PR Idea Before Your Campaign Launch
This week, Ellie Hearn, the Senior PR Strategist at Journey Further, shared her thoughts on validating PR ideas before you spend the time a
Ellie Hearn
May 24, 20243 min read
How To Use External Experts In Your PR Campaign
This week in the newsletter, we spoke to Robyn Munro about using external experts in your PR campaigns and thought leadership pieces. With this strategy absolutely booming in the PR world right now, the tips below are useful for anyone who wants to know more about using them and how to spot the good experts from the ChatGPT ones. What are the benefits of using external experts for PR campaigns and thought leadership pieces? When it comes to digital PR campaigns and strategies
Robyn Munro
Apr 26, 20243 min read
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