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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Behind The Brand: Em Newton on Life at M&S, Brand Building and the Future of Digital PR
M&S is rarely out of the headlines. Whether it’s viral food launches, fashion collections dominating social media, celebrity partnerships or major brand campaigns, M&S has become one of the most talked-about brands in the UK. Behind those moments is a large team working across PR, social media, influencer marketing, CRM, content, SEO and wider marketing functions to build and protect one of Britain’s most recognisable brands. As more companies bring Digital PR in-house and lo
Em Newton
Jun 179 min read
The Best OOH Campaigns and Billboard Advertisements We’ve Seen So Far This Month
We’ve rounded up some of the best OOH campaigns from June 2026, featuring standout work from Pepsi, Tesco, BMW, McDonald’s, Sephora, Uber Eats and more. Explore the creative ideas, activations and public awareness campaigns making an impact around the world.
Thea Chippendale
Jun 167 min read
How to Cope with Burnout in PR as a Recent Graduate
The best piece of advice that I’d give to someone looking to avoid burnout in the early stages of their PR career would be to ask all of the questions (!!!) Starting out in PR is exciting, fast-paced, and often a little overwhelming, and the pressure to prove yourself can feel somewhat intense. You want to keep up, show ambition and demonstrate that you’re someone that ‘get’s it’ from the off. That was definitely how I felt starting my first PR role. In those early days I
Isobel Waterworth
Sep 22, 20252 min read
How To Do Digital PR in France
Breaking into the French digital PR landscape isn’t just about translating your UK campaigns into French; it’s about learning an entirely new playbook. While the UK’s digital PR scene is a well-oiled machine, with established processes and eager press ready to lap up consumer-friendly stories, France is a different beast entirely. In this collaborative piece, myself (Thea Chippendale), a French Digital PR Freelancer who’s spent the past few years helping agencies and brands l
Thea Chippendale
Jul 4, 202510 min read
How to Align PR with Digital Marketing for More Powerful, Consistent Results
Something we always keep in mind at Vroom Digital is that while PR can be incredibly powerful on its own, it often works even harder when it’s supported by other digital marketing channels. As we all know in PR, a great story can travel far - but with a bit of help from paid media, social, or influencer activity, it can travel even further, faster. For us, it starts with alignment. We always sit down with the wider digital team and the client to get clear on the overall goal.
Niamh Waters
May 27, 20253 min read
How to Deal With a Low Coverage Month and How to Get Out Of It
So, you’re in your flop era? How to deal with a low coverage month and how to get out of it The blessing and the curse of digital PR is the dopamine hit. That moment when a link lands, and you see your story out in the world - there’s nothing quite like it. In that one hyperlinked word lies a whole load of validation and the affirmation that your idea was newsworthy, timely, and unique. You can live another day believing, sweetly, delusionally, that you are in fact a creativ
Chloe Shaw
May 20, 20255 min read
How to Navigate the Ethical Challenges of Storytelling in Health PR
Human stories are among the most powerful tools in health PR and are nearly always a cornerstone of the most successful campaigns. They bridge clinical facts and emotional truth, helping audiences connect with complex health issues in ways that data and facts alone cannot. From awareness campaigns to behaviour change initiatives, storytelling taps into our natural tendency to learn and act through narrative. Storytelling in health communications can take many forms - from rea
Jess Farmery
Apr 25, 20253 min read
How to Demonstrate Your Value as a Digital PR in 2025
Since starting out in PR almost eight years ago, there’s no doubt that the industry has changed significantly. Marketing budgets are being squeezed, journalists have faced widespread layoffs, and AI has moved to the forefront of conversations, where we’re actually beginning to see changes to how we work on a day-to-day basis. Alongside these changes, conversations with clients around the impact of the work we’re delivering have also shifted. As Digital PRs, we’ve moved on fro
Marina Plummer
Apr 11, 20254 min read
How The Digital PR Industry Has Evolved and Where It’s Headed
When I started in PR in 2015, the industry landscape felt very different. While strategy played a role, there was also a tendency to create campaigns that, on the surface, had little relevance to the client’s brand, target audience, or user journey. The wildest part? These seemingly disconnected campaigns could still secure up to 100 high-authority links in popular publications, and because the numbers looked good on paper, clients were satisfied. Over the past decade, howeve
Shakira Sacks
Mar 30, 20252 min read
Why Your Digital PR Tactics Aren’t Working (and What to Do Instead)
This week on The PR Insider, we had the pleasure of talking with Amelia Evans, who has recently gone freelance and is now a Freelance PR Consultant at Amelia India PR. She has chatted about her top advice for what to do if your Digital PR tactics aren't working: Digital PR is constantly evolving, and what worked a few years ago might not be as effective today. But before diving into tactics, it’s crucial to take a step back and focus on strategy. Without a well-defined strate
Amelia Evans
Feb 21, 20253 min read
How to Balance Your PR Career and Parenthood as a Dad
This week on The PR Insider, we chatted with Tom Hemingway, Senior PR Strategist at Ride Shotgun. He chatted about his top advice for working dads on how to manage their PR careers and family commitments. As a father of two—Matilda (8) and Barney (5)—I know firsthand how unpredictable both working in PR and being a Dad can be. One minute you’re brainstorming for a possible out-of-home PR activation; the next, you’re panic-searching on TikTok “DIY love heart costume” for tomor
Tom Hemingway
Feb 14, 20253 min read
How to Use Your Marketing Expertise to Transition into a PR Role
Switching from marketing to PR might seem like a big step, but trust me, it’s not as scary as it may seem! Having made this transition myself, I can confidently say these two worlds share plenty of common ground, so it’s a bit more like moving next door than venturing into the unknown. Here’s how your marketing background can give you a solid head start in PR: 1. Leverage Your Audience Expertise Marketing is all about understanding audiences, and PR builds on that same founda
Lauren Pester
Jan 17, 20252 min read
How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths
In our latest blog post for The PR Insider, Charlotte Washington, Senior Digital PR Executive at Flaunt Digital, shares her expert advice on navigating a career in Digital PR as an introvert. Drawing from her own experiences and professional journey, Charlotte explores how introverts can not only adapt to the demands of the industry but also use their unique strengths to excel. From building meaningful relationships with journalists to embracing introspection and preparation
Charlotte Washington
Jan 15, 20257 min read
How to Secure Last-Minute Christmas Press Coverage for Your eCommerce Brand
In our latest blog post for The PR Insider, Cecilie Olsen, Head of Partnerships & Content at PR Dispatch, and Rosie Davies, Founder of PR Dispatch, share their expert advice on securing those all-important last-minute Christmas placements. Drawing on their extensive experience helping brands navigate the world of PR, Cecilie and Rosie reveal how you can maximise your chances of landing festive features even as deadlines loom. With the festive season in full swing and shoppers
Cecilie Olsen
Dec 11, 20245 min read
How To Master Digital PR in Spain
In our latest blog post for The PR Insider, Lau Miguez, a Freelance International Digital PR expert, shares her insights on crafting effective campaigns for the Spanish market. Drawing from her experience running successful international PR campaigns, Lau breaks down what makes Spain different and how you can tailor your strategies to resonate with Spanish journalists and audiences. What you’ll learn in this blog post: 👉 The key differences in Spain’s media landscape and wha
Lau Miguez
Nov 27, 20244 min read
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