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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
How To Do PR For Automotive Clients and Land Coverage
The principles of PR for automotive clients is very similar to other industries, but the nature of the automotive media landscape does have its quirks. Understanding them is crucial to get your story to stand out in a journalists’ inbox. At PitBox91, we handle PR campaigns for automotive clients in the car, motorcycle, motorsport and commercial vehicle sectors, across B2B and B2C communications. Each of these sectors share a constant: there is an abundance of publications an
Jake Kilshaw
Jun 27, 20242 min read
The Key Events Happening in July That Every PR Should Know About
July is coming in hot with a huge 77 events that are perfect for PRs to keep an eye out for. From entertainment and awareness campaigns to political coverage, our calendar highlights the standout events to help you craft compelling stories and maximise your PR efforts in July. Discover the key dates to make your PR efforts much easier and more effective this month. ⚠️ Remember, the full calendar can be found here. Music Events 🎡 July is a fun month for music lovers, with num
Thea Chippendale
Jun 27, 20246 min read
How To Land Links & Coverage For Travel Clients
This week on the newsletter, we had the pleasure of talking to the Head of PR at SEO Travel, Amelia Selby, about her top tips for getting coverage for travel clients. Amelia delves into how the sector has become increasingly challenging, making it essential to adopt innovative strategies. By following her expert advice, you can help secure impactful coverage and valuable links, ensuring your clients remain at the forefront of the market. A couple of years ago, you could tell
Amelia Selby
Jun 13, 20242 min read
How to Navigate Returning To Work After Maternity Leave
Returning to work after maternity leave is a major transition that often goes unspoken despite its significant challenges. While the UK offers relatively generous maternity and paternity leave policies compared to countries like the US, there is still much room for improvement in supporting parents during this critical period. To explore this topic, we’ve talked with Holly Chapman, the Head of Brand at Papier, about her personal experience and insights. Holly's candid reflect
Holly Chapman
Jun 10, 20249 min read
How to Successfully Integrate Keyword Optimisation into PR Campaigns Without Losing Authenticity
This week, we had the opportunity to talk with Laura Mallinson, the Senior Digital PR Manager at Seeker Digital. She offered her insights into the best practices for integrating keyword optimisation without sacrificing the quality and authenticity of your PR messages and the essential steps people should take if they've never done this for a campaign before. At its core, keyword targeting is the cherry on top of crafting hyper-relevant campaigns for your sites – something tha
Laura Mallinson
Jun 6, 20243 min read
How to Land Links & Coverage For An Unknown Brand
In the ever-evolving (and increasingly more difficult) landscape of Digital PR, securing links and coverage for a brand is becoming more challenging than ever. With the competition for journalist attention at an all-time high, emerging brands and start-ups often find it difficult to cut through the noise. In this blog post, Annie Hanily, the SEO and Digital PR Manager at Lottie, shares her invaluable insights on how to navigate these challenges. Drawing from her experience at
Annie Hanily
Jun 3, 20245 min read
How To Navigate an ADHD Diagnosis as a PR and Techniques For How To Manage It
This week, Georgia O’Brien-Perry, the Digital PR Manager at Bulldog Digital, shared her experience of receiving an ADHD diagnosis as a PR
Georgia O'Brien-Perry
May 31, 20244 min read
The Key Events Happening in June That Every PR Should Know About
June is an action-packed month with a staggering 133 events that are perfect for PRs to keep an eye out for. From entertainment and awareness campaigns to political coverage, our calendar highlights the standout events to help you craft compelling stories and maximise your PR efforts in June. Discover the key dates to make your PR efforts much easier and more effective this month. ⚠️ Remember, the full calendar can be found here. Music Events 🎡 With the summer months approac
Thea Chippendale
May 30, 20247 min read
How to Navigate Digital PR in the US Media Landscape and Create Digital PR Campaigns That Get Coverage
Navigating the world of PR in the US demands adaptability, creativity, and strategic thinking. Having transitioned from a career in television news to becoming a digital PR strategist, I’ve learned to navigate this ever-evolving landscape. Here’s a glimpse into my thoughts on digital PR in the US and some insights that might help you on your own path. My journey in the digital PR industry began when I decided to leave my career in television news. As a news producer, I was r
Gretchen Andsager
May 28, 20245 min read
How To Validate Your PR Idea Before Your Campaign Launch
This week, Ellie Hearn, the Senior PR Strategist at Journey Further, shared her thoughts on validating PR ideas before you spend the time a
Ellie Hearn
May 24, 20243 min read
Why Digital PR Pros Should Revisit Traditional Tactics and What Both Can Learn From Each Other
This week, Becca Tee, the Digital PR Lead at Repeat Digital, shared her insights into why Digital PRs should integrate traditional PR tactics into their strategies and her advice on how to do this. When I first started in PR (eight years ago), digital PR and ethical link building was this relatively new and shiny thing. It made sense, especially for agencies primarily in the digital marketing space to create a dedicated department which would be a part of, or closely aligned
Becca Tee
May 17, 20243 min read
How to Successfully Relocate to the UK for Your Career
I first met Allie in a job interview during an early morning call from Alabama, where she had risen at an ungodly hour to discuss a role on my team. Over the next year, I had the pleasure of managing Allie, who consistently started her workdays at 6 am to align with our team and client schedules across the pond. Her dedication was further demonstrated when, 6 months in, she relocated to the UK, a huge testament to her commitment and determination. Even though we no longer wor
Allie Haywood
May 1, 20246 min read
The Creative PR Insider Round-Up: from pizza-scented perfumes to Coca-Cola's crinkled logo
Here's your round up of some of the biggest creative campaigns from the past 7 days. Coca-Cola Crinkles It's Logo For The Environment When a brand as iconic as Coca-Cola tweaks its logo, you know it's for a good reason. This month, the soda giant launched the 'Recycle Me' campaign, showcasing their famous logo in a crumpled form to resemble a recycled can. Debuted in Latin America, this initiative taps into Coca-Cola's incredible brand recognition to encourage recycling. The
Thea Chippendale
Apr 29, 20242 min read
How To Use External Experts In Your PR Campaign
This week in the newsletter, we spoke to Robyn Munro about using external experts in your PR campaigns and thought leadership pieces. With this strategy absolutely booming in the PR world right now, the tips below are useful for anyone who wants to know more about using them and how to spot the good experts from the ChatGPT ones. What are the benefits of using external experts for PR campaigns and thought leadership pieces? When it comes to digital PR campaigns and strategies
Robyn Munro
Apr 26, 20243 min read
The Creative PR Insider Round Up: from Heineken's Boring Phone to Pedigree's Tail Orchestra
Here's your round up of some of the biggest creative campaigns from the past 7 days. Heineken and Bodega, ‘The Boring Phone’ This collaboration has got to be one of my favourites - but I might say that about all of these! It's the perfect campaign to resonate with anyone who's ever felt the tug of their phone during a night out. What is it? Heineken has teamed up with Bodega to introduce "The Boring Phone," a gadget designed to encourage better social interactions by strippin
Thea Chippendale
Apr 19, 20243 min read
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