The Best OOH Campaigns and Billboard Advertisements We’ve Seen So Far This Month

June has already delivered a strong month for out-of-home advertising, with brands, charities and organisations using the channel to launch product campaigns, tackle social issues and create attention-grabbing activations.

From large-scale public awareness campaigns to clever brand-building executions, the work released over the past few weeks demonstrates the variety of ways marketers continue to use outdoor advertising across different sectors and audiences.

Here are some of the best out-of-home campaigns we've spotted so far this month.

Andy’s Man Club World Cup Billboard Campaign Highlights The Reality Of Male Suicide In The UK

Men’s mental health charity Andy’s Man Club has launched a nationwide outdoor advertising campaign timed around the FIFA World Cup. Created by Kastner London, the campaign features the headline “By the end of the game England will be a man down” before revealing that someone in the UK dies by suicide every 90 minutes, with three-quarters of those deaths being men. The campaign is running across Bauer Media Outdoor’s digital OOH network nationwide.

The work uses the length of a football match to contextualise the statistic and encourage more men to talk openly about their mental health. By launching during one of the biggest sporting events in the world, the charity hopes to reach men at a moment when conversations around football are already taking place.

Pepsi Celebrates New York Knicks NBA Championship With Fan-Powered Billboard Campaign Across New York City

Pepsi has launched a city-wide out-of-home campaign celebrating the New York Knicks’ NBA Championship victory. Created in partnership with The Team, formerly Wasserman, the campaign features photographs captured by Shotti NYC and Jack Underwood during real celebrations across New York City. The images have been transformed into billboards throughout the city, documenting fans’ reactions as the Knicks secured their first NBA Championship in more than 50 years.

The campaign was designed to capture authentic moments from the celebrations rather than create staged advertising. By using real fans and real reactions, Pepsi has turned the citywide celebrations into part of the creative itself while recognising its longstanding partnership with Madison Square Garden.

Children With Cancer UK Launches ‘2 BIG’ Campaign Highlighting Adult Cancer Treatments Given To Children

Children with Cancer UK has launched its new ‘2 BIG’ campaign with an activation at Everton’s fixture against Sunderland. Developed with Earnies, the campaign saw 11-year-old cancer patient Kaiden Edwards deliver the match ball while wearing an oversized Everton shirt featuring the message “2 BIG”.

The oversized shirt symbolises the reality that many children undergoing cancer treatment still receive therapies originally developed for adults. The campaign aims to raise awareness of the need for more child-specific cancer research and treatments while highlighting the fact that only a small proportion of cancer research funding is currently dedicated to children.

Plastic Change Launches ‘Nuts May Contain Traces Of Plastic’ Awareness Campaign About Microplastics

Danish environmental NGO Plastic Change has launched a provocative awareness campaign ahead of Father’s Day and World Environment Day, both of which fall on the same date in Denmark this year. Created by Worth Your While, the campaign centres around the warning “These Nuts May Contain Traces of Plastic”, reimagining the familiar food packaging disclaimer as a message about male fertility and plastic pollution.

The campaign features close-up visuals of testicle skin presented like supermarket packaging, complete with nutrition-style labels listing microplastics as an ingredient alongside potential side effects including reduced sperm count, hormone disruption and infertility. Plastic Change developed the campaign to highlight growing scientific evidence linking microplastic exposure to reproductive health concerns, while drawing attention to what it describes as low public awareness of the issue. By connecting environmental pollution with male fertility, the campaign aims to make the impact of microplastics feel more immediate and personal, particularly among men who may be less likely to engage with traditional environmental messaging.

Lime Launches Rider Safety Campaign That Turns Promotional Discounts Into A Safety Pledge

Lime has launched a new rider safety initiative created by The Or, encouraging users to commit to safe riding practices before unlocking promotional offers. The campaign transforms traditional discount codes into a pledge system that reinforces responsible behaviour while using Lime’s e-bikes and scooters.

The campaign was developed to promote rider safety while encouraging greater accountability among users. By connecting rewards with safety commitments, Lime aims to make safe riding part of the user experience rather than a separate message.

KFC Launches ‘Bucket For One’ Campaign Celebrating Solo Chicken Orders

KFC has launched a new campaign promoting its ‘Bucket For One’ meal. Created by Uncommon Stockholm, the campaign uses large-scale food photography and outdoor advertising to showcase the product as a meal designed specifically for individual customers.

The campaign embraces the idea that consumers do not always want to share their food and positions solo dining as something to be celebrated. The work focuses on turning a traditionally shareable product into a personal indulgence.

Coors Light Uses Thermal Camera Outdoor Advertising To Showcase Ice-Cold Beer During Summer

Coors Light has launched a new summer campaign created by Rethink Toronto using thermal camera technology. The campaign captures hot summer environments through infrared imagery, with warm surroundings appearing in red and orange tones while cans of Coors Light stand out in bright blue.

The creative was developed to reinforce Coors Light’s “Cold As The Rockies” positioning and visually demonstrate the brand’s cold refreshment credentials. The work also references the brand’s colour-changing mountains, which turn blue when the beer reaches its ideal drinking temperature.

BMW Launches Outdoor Campaign Without Showing A Single Car

BMW has launched a new outdoor advertising campaign created by Serviceplan Spain that deliberately removes its vehicles from the creative. Instead, the campaign focuses on roads, landscapes and driving environments associated with the experience of driving.

The campaign aims to highlight BMW’s connection to the joy of driving rather than focusing solely on the vehicles themselves. By removing the product from view, the work encourages audiences to focus on the feeling and experience associated with the brand.

STAMMA ‘Leave Space’ Billboard Campaign Encourages People To Give Those Who Stammer Time To Speak

STAMMA has launched a new awareness campaign created by Iris London. The outdoor campaign features largely empty billboards carrying the message “Not every space needs to be filled. Give people who stammer time to speak.”

The campaign uses empty space as a visual representation of the pauses often experienced by people who stammer. The charity hopes the work will encourage greater understanding and behavioural change among people who do not stammer by highlighting the importance of patience during conversations.

McDonald’s New Zealand Breakfast Campaign Uses Logo-Free Billboards To Promote Morning Menu

McDonald’s latest breakfast campaign demonstrates the power of distinctive brand assets.

Created by McCann New Zealand, the campaign removes many of the traditional elements consumers would expect to see in a fast-food advertisement. Instead, giant billboards feature close-up breakfast imagery accompanied by a familiar expression: “ammmmmmm.”

The campaign relies on consumers recognising the brand through emotion, product imagery and cultural familiarity rather than explicit branding. It’s a confident piece of creative work that highlights just how recognisable McDonald’s has become after decades of consistent brand building.

Uber Eats Córdoba Launch Campaign Transforms Restaurant Buildings Into Giant Delivery Bags

Uber Eats has announced its arrival in Córdoba, Argentina, with an outdoor advertising campaign that transformed some of the city’s best-known restaurant facades into oversized versions of the platform’s iconic delivery bag.

Created by Wieden+Kennedy Argentina, the activation saw restaurants covered with large-scale versions of Uber Eats’ signature green bags, making it appear as though entire buildings had been packaged for delivery. The bags also featured QR codes giving consumers access to free Uber One memberships, which include free delivery and exclusive discounts.

The campaign was designed to communicate that local restaurants were now available through Uber Eats. According to the brand, the objective was to create a highly visible launch campaign that would allow consumers to immediately recognise that they could now order from their favourite Córdoba restaurants through the app.

IAMS Turns Dog Waste Into a Public Conversation About Pet Health

IAMS has launched The IAMS Poo Crew, a public activation designed to promote its digestive health pet food range while addressing uncollected dog waste across Toronto.

Created by Weber Shandwick Toronto, the campaign combined street clean-up teams with large-scale pavement artwork and influencer activity. The brand also released consumer research showing that while 97% of pet owners care about digestive health, almost half do not connect it directly to the food they feed their pets.

The activation aimed to bridge that gap by linking digestive health with cleaner streets and healthier pets, while simultaneously addressing a common frustration among local residents.

Sephora and Toronto Tempo Challenge Traditional Beauty Standards

Sephora Canada’s “Pretty Badass” campaign launched alongside the start of the Toronto Tempo’s inaugural WNBA season.

Created by Courage, the campaign appeared across transport hubs, outdoor advertising sites, social media and arena placements. Featuring players, coaches and community athletes, the creative challenged the idea that women must choose between strength, ambition, confidence and beauty.

The campaign arrives at a significant cultural moment for women’s basketball in Canada and positions Sephora as a brand supporting individuality and self-expression. Rather than focusing on products, the work connects the brand to a broader conversation about how women are represented both in sport and in society.

7-Eleven Embraces Coffee Scepticism With ‘Expect Nothing. Get Everything.’

Most brands spend their time trying to overcome negative perceptions. 7-Eleven Australia decided to lean directly into them.

The first major campaign from the retailer’s newly launched in-house agency, The Corner Shop, centres around a simple insight: many people assume convenience store coffee won’t be very good. However, those who actually try it are often pleasantly surprised.

The resulting billboard campaign uses the line “Expect Nothing. Get Everything.” across large-scale outdoor placements. By acknowledging consumer scepticism rather than ignoring it, the creative feels honest, self-aware and confident. It’s a reminder that sometimes the most effective strategy isn’t changing perceptions overnight, but meeting consumers exactly where they are.

Tesco Turns Everyday Grocery Deliveries Into Action-Movie Moments

Tesco’s latest campaign for its rapid delivery service Whoosh takes everyday grocery shopping and treats it like a blockbuster action film.

Created by BBH London, the campaign features products such as milk, snacks and household essentials racing dramatically across outdoor advertising placements. The creative mirrors the visual language of high-speed pursuits and urgent missions, helping to communicate the speed of Tesco’s delivery service.

The campaign is built around a relatable consumer truth. When you’ve forgotten an important ingredient, run out of nappies or need snacks before kick-off, it rarely feels like a minor inconvenience. By exaggerating these everyday moments, Tesco turns a functional service message into something much more entertaining.

From football-inspired mental health campaigns and childhood cancer awareness initiatives to giant delivery bags, empty billboards and thermal-camera beer adverts, this month’s outdoor advertising demonstrates the versatility of OOH as a creative medium.

While the objectives behind each campaign vary, from product launches and brand repositioning to fundraising and public awareness, they all use public spaces to communicate their message in a way that feels difficult to ignore. Whether through scale, simplicity, humour or emotion, these campaigns show how brands and organisations continue to use outdoor advertising to reach audiences beyond traditional media channels.

As we move further into the summer, and with major cultural moments such as the FIFA World Cup, Wimbledon and festival season still ahead, it will be interesting to see how brands continue to use OOH to connect with consumers in the real world.