Marina Plummer

Since starting out in PR almost eight years ago, there’s no doubt that the industry has changed significantly. Marketing budgets are being squeezed, journalists have faced widespread layoffs, and AI has moved to the forefront of conversations, where we’re actually beginning to see changes to how we work on a day-to-day basis. Alongside these changes, conversations with clients around the impact of the work we’re delivering have also shifted. As Digital PRs, we’ve moved on from the usual...