top of page
.png)
.png){kind=small}
the latest pr campaigns, marketing trends & industry insights
.png){kind=small}
Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Guide Dogs turns 20-week ultrasound scans into tactile models for parents with sight loss
Key Takeaways Guide Dogs has launched First Hello, a pilot transforming traditional 20-week ultrasound scans into tactile 3D-printed sonograms. Parents, grandparents and other family members with sight loss can upload a scan through an accessible online portal and receive a bespoke model free of charge. Around 50 tactile sonograms will be available during the initial pilot. The launch is supported by research among 2,000 UK adults with sight loss and a hero film following fam
Thea Chippendale
Sep 84 min read
KFC opens a pawnshop where fans can exchange anything gold for chicken
Key Takeaways KFC New Zealand opened The Colonel’s Liquid Gold Exchange, a pawnshop-inspired pop-up created to launch its limited-edition Liquid Gold dipping sauce. Visitors could exchange anything gold, regardless of its financial value, for a complimentary pack of KFC Tenders and the chance to try the new sauce. The Ponsonby store opened for two days only, with everything handed over set to be donated or recycled after the activation. Special PR created the experience, supp
Thea Chippendale
Sep 74 min read
Behind the Brand: Emily Cotton on building memorable marketing at On the Beach
Whether it's introducing a tongue-in-cheek 'Beckham Clause' to protect holidaymakers from family feuds, calling on schools to introduce an 'Inset Week' to help families save money on holidays, or bringing Paddy McGuinness' trademark humour into campaigns that extend far beyond traditional advertising, On the Beach has become one of the UK's most recognisable examples of a brand that knows how to create conversations. What makes these campaigns stand out isn't simply that they
Emily Cotton
Jul 299 min read
London Luton Airport launches a ‘pagecation’ to help children switch off this summer
Key Takeaways London Luton Airport has partnered with Luton-based comedian, author and illustrator Olaf Falafel to create 26 Minutes to Save Summer, a bespoke graphic novel encouraging children to rediscover reading for fun. More than 2,000 free copies will be distributed to families travelling through the airport from 27 July as part of the LLA Summer Resort. The campaign responds to new research revealing that 67% of children feel under pressure to “summer-maxx” by filling
Thea Chippendale
Jul 276 min read
easyJet and Life360 launch Teddy Trackers to prevent holiday heartbreak
Key Takeaways easyJet and easyJet holidays have partnered with Life360 to launch free Teddy Trackers, helping families locate children’s favourite toys while travelling. The initiative follows research revealing that 87% of parents worry about losing their child’s favourite toy on holiday, while 65% say it has already happened to them. Families travelling from selected UK airports will be able to collect a complimentary Life360 Tile tracker from easyJet bag drop desks from 31
Thea Chippendale
Jul 277 min read
Behind the Brand: Rosie Gogoley on building an in-house PR strategy at Skipton Building Society
Moving in-house often means far more than changing employers. It means becoming part of a business's long-term vision, understanding commercial objectives, collaborating with teams across the organisation and finding opportunities that support both brand reputation and business growth. At Skipton Building Society, PR sits at the heart of those conversations. Whether it's reacting to the day's biggest headlines, bringing housing challenges to life through integrated campaigns
Rosie Gogoley
Jul 1610 min read
Lila Moss, Omnipod and Calm join forces to create free wellbeing resources designed for people living with diabetes
Healthcare campaigns have traditionally centred around the physical realities of living with a condition. For diabetes brands, that has often meant talking about blood sugar management, insulin delivery and the latest technology designed to make everyday life easier. While those advancements remain incredibly important, they rarely acknowledge another side of the condition that many people experience every single day: the emotional weight that comes with constantly having to
Thea Chippendale
Jul 144 min read
Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
Jul 144 min read
Melanoma Canada transforms a 1970s tanning accessory into a clever sun safety campaign
As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this moder
Thea Chippendale
Jul 93 min read
How Dua Lipa built Service95 into one of the strongest celebrity brands today
Over the past few months, it has felt almost impossible to scroll through social media without seeing Dua Lipa. Whether it’s another beautifully curated holiday, the restaurants she’s discovered while travelling, the books she’s recommending or, more recently, her wedding to Callum Turner, she has become far more than one of the world’s biggest pop stars. She’s become someone people actively look to for inspiration, with millions wanting to know where she’s travelling next, w
Thea Chippendale
Jul 97 min read
Paddy Power declares England’s ‘Kane-dependence’ with timely World Cup stunt
As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a camp
Thea Chippendale
Jul 73 min read
The best PR & Marketing campaigns of June 2026
June proved exactly why we love working in PR. From World Cup activations and celebrity partnerships to purpose-led campaigns and brilliantly simple creative ideas, brands found countless ways to stay part of the conversation. The month’s best campaigns weren’t just about launching new products. We saw brands respond to cultural moments, reimagine familiar stories, collaborate in unexpected ways and turn everyday insights into memorable marketing. Whether it was recreating a
Thea Chippendale
Jul 78 min read
Behind The Brand: Marissa Pysarczuk on Building an In-House PR Team, Creative Digital PR and Making Waste Newsworthy
Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side
Marissa Pysarczuk
Jun 309 min read
How brands and organisations are responding to the UK’s extreme heat
With temperatures expected to reach 40°C in parts of the UK this week and the Met Office issuing a rare Red Extreme Heat Warning, Britain’s heatwave has become one of the biggest news stories in the country. As consumers search for ways to stay cool, protect their homes, and keep their families safe, brands and organisations across almost every sector have been quick to join the conversation. From charities sharing life-saving advice to businesses highlighting unexpected risk
Thea Chippendale
Jun 227 min read
Papa Johns has brought Pizza Planet to life, and it’s every Toy Story fan’s dream
For decades, Pizza Planet has been one of the most iconic fictional locations in film. Long before immersive experiences, themed pop-ups and brand collaborations became common, Toy Story fans imagined what it would be like to step inside the neon-lit pizza arcade from the 1995 classic. With flashing games, a giant rocket ship, claw machines and a sense of adventure, Pizza Planet wasn’t just a backdrop in the film; it felt like a destination in its own right. Now, more than 30
Thea Chippendale
Jun 223 min read
where can you find more of us
bottom of page