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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
A Step-by-Step Guide on How To Build Gov.uk and Ac.uk Links
At The PR Insider, we love bringing you insights from the brightest minds in the PR world, and today we’re excited to feature Alex Hickson-Burr. With a career spanning top agencies like Rise at Seven and Trunk BBI, and now working in-house at Lowell, Alex has a wealth of experience in the ever-evolving world of digital PR. In this blog post, Alex shares his expert take on why high-value non-media links are crucial for building trust and authority, and how to execute a strateg
Alex Hickson-Burr
Sep 18, 20246 min read
Your Step-by-Step Guide to Launching a Successful Marketing Career: Essential Advice for Students and New Grads
Starting a career in marketing can seem daunting, especially with the vast array of paths available, but Francessca has shown that with determination and a clear vision, success is within reach. From her early fascination with media to becoming the Marketing & Business Development Manager at Digitaloft, Francessca’s journey is a testament to finding your way even when the traditional route doesn’t fit. In this post, she shares her experiences, lessons learned, and practical a
Thea Chippendale
Aug 22, 20249 min read
How to Develop a PR Strategy for A Charity
This week in the newsletter, we had the pleasure of talking to Luke Castle, who is the Senior PR Account Executive at Jam and Co-Founder of Keeping Digital Foundation. With a speciality and passion for supporting and working in the charity industry, he has taken us through his top tips for how to develop a PR strategy for a charity by balancing visibility with sensitivity to communities and causes. Developing a PR strategy for a charitable organisation goes beyond visibility;
Thea Chippendale
Aug 16, 20244 min read
5 Essential Steps to Start a Successful PR Career Without a Degree
Starting a career in PR without a degree might seem challenging, but Ruby Robinson has shown that it’s not only possible but it can also lead to significant success. In just two and a half years, Ruby has risen from intern to Senior Digital PR Executive at Digitaloft, building her career through hard work, smart networking, and a passion for everything PR and digital. In this post, Ruby delves into her inspiring journey and offers practical advice for anyone looking to break
Thea Chippendale
Aug 14, 20243 min read
Agency vs In-House PR: How to Realise When You’re Ready to Change Roles
In the PR world, there are countless directions our careers can take, but one of the most intriguing decisions is choosing between working in-house or at an agency. There are a lot of misconceptions about either option - many people think going in-house means you’re going to be ‘bored’, and on the other side, going to an agency means you’re set for a fast-paced life and long hours. So, to explore the topic further, we’ve chatted with some of the most talented PRs who have ma
Thea Chippendale
Jul 30, 20248 min read
What A Journalist Is Actually Looking For When They Interview Your Client
Understanding what journalists want when they interview your clients can significantly improve the success of your PR efforts. This guide, crafted by Michelle Morgan Davies, a talented journalist turned PR consultant, delves into essential strategies for building and maintaining strong relationships with journalists. From preparing clients for interviews to leveraging media coverage and understanding the qualities journalists value in a source, Michelle provides invaluable in
Michelle Morgan Davies
Jul 23, 20246 min read
Winning Over the Reluctant Client: How To Persuade Clients To Take Risks With Their PR Strategies
This week in the newsletter, we had the pleasure of talking to Marissa Pysarczuk, who is a Digital PR Manager at Digitaloft. With her speciality and passion in ideation, she has taken us through her top strategies for encouraging and persuading your clients to take risks with their PR strategies. Firstly, I’d consider whether it makes sense for you to take creative risks for a particular client. It’s important to consider your client’s industry and if the audience will be sui
Marissa Pysarczuk
Jul 18, 20243 min read
Top Tips For How To Inspire and Motivate Your PR Team
There is no doubt that Digital PR is a competitive and high-pressure industry to work in. Whether you’re a head of department competing to win new business, a specialist feeling the stress of doing as well on your current campaign as your last one, or an exec who is simply under pressure to deliver results for clients. While we’re blessed to have such creative, fast-paced, innovative, and rewarding roles,we are, in essence, salespeople. Selling our value, our ideas, our stor
Louise Ali
Jul 5, 20244 min read
How To Use Coverage Book To Make Your PR Reporting Easier
As a PR, your time is precious. You need tools that help you focus on the impactful parts of your job rather than getting bogged down with tedious tasks. This is where CoverageBook comes into play. The tool is designed specifically for busy PR pros. CoverageBook allows you to create high-impact PR reports with minimal effort. Here's why you should be using this tool and how to get started, 1. Simplify Your Reporting Process CoverageBook is wonderfully simple to use and easy t
Thea Chippendale
Jun 28, 20242 min read
How To Do PR For Automotive Clients and Land Coverage
The principles of PR for automotive clients is very similar to other industries, but the nature of the automotive media landscape does have its quirks. Understanding them is crucial to get your story to stand out in a journalists’ inbox. At PitBox91, we handle PR campaigns for automotive clients in the car, motorcycle, motorsport and commercial vehicle sectors, across B2B and B2C communications. Each of these sectors share a constant: there is an abundance of publications an
Jake Kilshaw
Jun 27, 20242 min read
The Key Events Happening in July That Every PR Should Know About
July is coming in hot with a huge 77 events that are perfect for PRs to keep an eye out for. From entertainment and awareness campaigns to political coverage, our calendar highlights the standout events to help you craft compelling stories and maximise your PR efforts in July. Discover the key dates to make your PR efforts much easier and more effective this month. ⚠️ Remember, the full calendar can be found here. Music Events 🎡 July is a fun month for music lovers, with num
Thea Chippendale
Jun 27, 20246 min read
How To Land Links & Coverage For Travel Clients
This week on the newsletter, we had the pleasure of talking to the Head of PR at SEO Travel, Amelia Selby, about her top tips for getting coverage for travel clients. Amelia delves into how the sector has become increasingly challenging, making it essential to adopt innovative strategies. By following her expert advice, you can help secure impactful coverage and valuable links, ensuring your clients remain at the forefront of the market. A couple of years ago, you could tell
Amelia Selby
Jun 13, 20242 min read
How to Navigate Returning To Work After Maternity Leave
Returning to work after maternity leave is a major transition that often goes unspoken despite its significant challenges. While the UK offers relatively generous maternity and paternity leave policies compared to countries like the US, there is still much room for improvement in supporting parents during this critical period. To explore this topic, we’ve talked with Holly Chapman, the Head of Brand at Papier, about her personal experience and insights. Holly's candid reflect
Holly Chapman
Jun 10, 20249 min read
How to Successfully Integrate Keyword Optimisation into PR Campaigns Without Losing Authenticity
This week, we had the opportunity to talk with Laura Mallinson, the Senior Digital PR Manager at Seeker Digital. She offered her insights into the best practices for integrating keyword optimisation without sacrificing the quality and authenticity of your PR messages and the essential steps people should take if they've never done this for a campaign before. At its core, keyword targeting is the cherry on top of crafting hyper-relevant campaigns for your sites – something tha
Laura Mallinson
Jun 6, 20243 min read
How to Land Links & Coverage For An Unknown Brand
In the ever-evolving (and increasingly more difficult) landscape of Digital PR, securing links and coverage for a brand is becoming more challenging than ever. With the competition for journalist attention at an all-time high, emerging brands and start-ups often find it difficult to cut through the noise. In this blog post, Annie Hanily, the SEO and Digital PR Manager at Lottie, shares her invaluable insights on how to navigate these challenges. Drawing from her experience at
Annie Hanily
Jun 3, 20245 min read
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