How The Digital PR Industry Has Evolved and Where It’s Headed
When I started in PR in 2015, the industry landscape felt very different. While strategy played a role, there was also a tendency to create campaigns that, on the surface, had little relevance to the client’s brand, target audience, or user journey. The wildest part? These seemingly disconnected campaigns could still secure up to 100 high-authority links in popular publications, and because the numbers looked good on paper, clients were satisfied. Over the past decade, however, the industry...
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