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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
How to Navigate Digital PR in Germany and Create Digital PR Campaigns That Get Coverage
Successfully launching a Digital PR campaign in Germany takes more than just translating a successful campaign from another market. Germany’s media landscape is unique, with its own cultural nuances, high standards for content quality, and a strong preference for locally relevant and original stories. Many brands discover the hard way that what resonates elsewhere often falls flat in Germany. In our latest blog post, Sophie Wolge, a freelance German Digital PR specialist and
Sophie Wolge
Nov 20, 20246 min read
How To Stay Ahead of the Latest Trends and Insights in Digital PR
Digital PR is an industry where innovation and adaptation are key. With new tools, strategies, and trends emerging constantly, knowing how to filter through the noise and focus on what truly matters can set you apart. In our latest blog post, How To Stay Ahead of the Latest Trends and Insights in Digital PR with Matt Seabridge, Matt reveals how he stays ahead of the curve by streamlining his approach to finding, organising, and learning from top industry resources. His method
Matt Seabridge
Nov 15, 20247 min read
How To Master Digital PR in Australia
Successfully navigating the Australian Digital PR landscape demands a tailored approach that accounts for its unique media dynamics. In our latest blog post, How To Master Digital PR in Australia, Georgia Anderson Digital PR Director at StudioHawk dives into what makes this market unique - and how to achieve impactful coverage. What we’ll cover in this blog post: Understanding the Australian media landscape and its key players Crafting localised content to overcome outreach c
Georgia Anderson
Nov 13, 20244 min read
AI Revolution: How Digital PRs can navigate an ever-changing industry
The rise of AI has transformed industries across the board, and Digital PR is no exception. In our latest blog post, AI Revolution: How Digital PRs Can Navigate an Ever-Changing Industry, Chloe Chamberlain, Senior Digital PR Strategist at Distinctly, delves into how PRs can adapt to the rapidly evolving landscape of AI. As the co-author of the Integrating AI Processes into Digital PR whitepaper, Chloe shares valuable insights on leveraging AI tools, staying ahead of trends, a
Chloe Chamberlain
Oct 23, 20246 min read
How to Talk to Your Clients About Quality Links vs Quantity in Digital PR and Deliver Better SEO Results
At The PR Insider, we’re excited to feature Millie White, Digital PR Manager at Digitaloft, where she has been leading and creating successful PR campaigns for the past two and a half years. With her extensive experience, Millie has honed her expertise in balancing quality and quantity in Digital PR. In this blog post, she shares her approach to delivering campaigns that prioritise quality links, generate impactful SEO results, and help guide clients towards understanding why
Millie White
Oct 16, 20245 min read
How Agencies Can Help PR Graduates Bridge the Skills Gap and Transition Smoothly into Their Careers
On The PR Insider newsletter this week we had the chance to talk to Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. With extensive experience working across the digital PR landscape, Sarah-Jayne understands the challenges graduates face when entering their first PR role. In this blog post, she shares her expert advice on how agencies can bridge the gap between what graduates learn in university and the skills they need to succeed in the workplace. What we’ll talk about
Sarah-Jayne Taylorson
Oct 11, 20244 min read
How to Create PR Campaigns for iGaming Brands
At The PR Insider, we’re excited to feature Robyn Munro, Digital PR Manager at Vega Comms. With years of experience in Digital PR, including her role at Dentsu, Robyn knows the complexities of ideating for iGaming clients. In this blog post, she shares her strategies for generating creative, relevant, and compliant PR campaigns that resonate with both clients and audiences. What we’ll talk about in this blog post: The importance of competitor analysis in iGaming PR campaigns
Robyn Munro
Oct 9, 20246 min read
How to Master Work-Life Balance and Avoid Burnout in Digital PR
At The PR Insider, we’re thrilled to bring you insights from passionate PRs, and today we’re featuring Damon Culbert, Digital PR Manager at Add People. With three years of experience in Digital PR and a background in link-building, Damon understands the high demands of securing coverage and surpassing client expectations. In this blog post, he shares his journey to finding work-life balance, along with actionable strategies that help maintain effectiveness without compromisin
Damon Culbert
Oct 2, 20244 min read
How to Make Your Data-Led PR Campaign Stand Out in the US
In The PR Insider newsletter this week, we were able to talk to the fantastic Mady Lanni, Digital PR Strategist at Journey Further. Mady takes us through the key steps she follows to create impactful data-led campaigns tailored for the US market. Whether you’re looking to secure headlines or make your data more relatable to everyday readers, her insights will help you stand out in this competitive space. Make sure you give it a read below! If you want your data-led PR campaig
Mady Lanni
Sep 18, 20243 min read
A Step-by-Step Guide on How To Build Gov.uk and Ac.uk Links
At The PR Insider, we love bringing you insights from the brightest minds in the PR world, and today we’re excited to feature Alex Hickson-Burr. With a career spanning top agencies like Rise at Seven and Trunk BBI, and now working in-house at Lowell, Alex has a wealth of experience in the ever-evolving world of digital PR. In this blog post, Alex shares his expert take on why high-value non-media links are crucial for building trust and authority, and how to execute a strateg
Alex Hickson-Burr
Sep 18, 20246 min read
Your Step-by-Step Guide to Launching a Successful Marketing Career: Essential Advice for Students and New Grads
Starting a career in marketing can seem daunting, especially with the vast array of paths available, but Francessca has shown that with determination and a clear vision, success is within reach. From her early fascination with media to becoming the Marketing & Business Development Manager at Digitaloft, Francessca’s journey is a testament to finding your way even when the traditional route doesn’t fit. In this post, she shares her experiences, lessons learned, and practical a
Thea Chippendale
Aug 22, 20249 min read
How to Develop a PR Strategy for A Charity
This week in the newsletter, we had the pleasure of talking to Luke Castle, who is the Senior PR Account Executive at Jam and Co-Founder of Keeping Digital Foundation. With a speciality and passion for supporting and working in the charity industry, he has taken us through his top tips for how to develop a PR strategy for a charity by balancing visibility with sensitivity to communities and causes. Developing a PR strategy for a charitable organisation goes beyond visibility;
Thea Chippendale
Aug 16, 20244 min read
5 Essential Steps to Start a Successful PR Career Without a Degree
Starting a career in PR without a degree might seem challenging, but Ruby Robinson has shown that it’s not only possible but it can also lead to significant success. In just two and a half years, Ruby has risen from intern to Senior Digital PR Executive at Digitaloft, building her career through hard work, smart networking, and a passion for everything PR and digital. In this post, Ruby delves into her inspiring journey and offers practical advice for anyone looking to break
Thea Chippendale
Aug 14, 20243 min read
Agency vs In-House PR: How to Realise When You’re Ready to Change Roles
In the PR world, there are countless directions our careers can take, but one of the most intriguing decisions is choosing between working in-house or at an agency. There are a lot of misconceptions about either option - many people think going in-house means you’re going to be ‘bored’, and on the other side, going to an agency means you’re set for a fast-paced life and long hours. So, to explore the topic further, we’ve chatted with some of the most talented PRs who have ma
Thea Chippendale
Jul 30, 20248 min read
What A Journalist Is Actually Looking For When They Interview Your Client
Understanding what journalists want when they interview your clients can significantly improve the success of your PR efforts. This guide, crafted by Michelle Morgan Davies, a talented journalist turned PR consultant, delves into essential strategies for building and maintaining strong relationships with journalists. From preparing clients for interviews to leveraging media coverage and understanding the qualities journalists value in a source, Michelle provides invaluable in
Michelle Morgan Davies
Jul 23, 20246 min read
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