The Best PR & Marketing Campaigns of June 2026

June proved exactly why we love working in PR. From World Cup activations and celebrity partnerships to purpose-led campaigns and brilliantly simple creative ideas, brands found countless ways to stay part of the conversation.

The month’s best campaigns weren’t just about launching new products. We saw brands respond to cultural moments, reimagine familiar stories, collaborate in unexpected ways and turn everyday insights into memorable marketing. Whether it was recreating a horror film to launch protein ice cream, building a six-foot pizza for football fans based on their icon or using blood-stained newspapers to highlight period poverty, creativity came in every shape and size.

Here are some of our favourite PR and marketing campaigns from June 2026.

1. David Protein recreated a cult horror film to launch its new high-protein ice cream

Protein brand David Protein leaned into one of this year’s biggest viral films by casting Obsession breakout star Inde Navarrette in the launch campaign for its new frozen dessert range.

Directed as a psychological thriller, the advert mirrors the atmosphere of the hit horror film, following Navarrette as she becomes increasingly convinced she’s being stalked. As the suspense builds, the mysterious presence is ultimately revealed to be an irresistible craving for David’s new high-protein ice cream.

By bringing together one of 2026’s biggest breakout stars with a cinematic campaign inspired by the film that made her famous, David Protein turned a product launch into a piece of entertainment designed to tap into the cultural momentum surrounding Obsession.

Brand:  David Protein⁠

2. Heinz and Heineken finally made their long-awaited collaboration official

After more than 150 years of appearing side by side at BBQs, pubs, sporting events and family gatherings, Heinz and Heineken officially launched their first-ever collaboration.

The partnership centred around a limited-edition six-pack featuring five bottles of Heineken and one bottle of Heinz Tomato Ketchup, celebrating a pairing that consumers have unknowingly associated together for generations. Alongside the launch, the brands also unveiled a limited-edition football shirt and encouraged fans to enter competitions through social media.

Rather than inventing a new consumer behaviour, the campaign celebrated one that already existed, positioning the collaboration as something that had always felt inevitable rather than unexpected.  

Brands:  Heinz⁠ |  Heineken⁠

3. Uber Eats recruited Gordon Ramsay to stop football fans missing the World Cup

With millions of football fans choosing to cook at home during the World Cup, Uber Eats enlisted Gordon Ramsay to encourage supporters to spend less time in the kitchen and more time watching the action.

The campaign saw Ramsay urging fans not to risk missing key moments by attempting elaborate meals during matches, instead promoting Uber Eats as a quick and convenient alternative. The activity rolled out across digital and social channels throughout the tournament, combining Ramsay’s trademark personality with the excitement surrounding the World Cup.

By focusing on a familiar matchday dilemma, Uber Eats positioned its service around one of football’s biggest cultural moments.

Brand:  Uber Eats⁠

4. Hailey Bieber made her SKIMS campaign debut

Hailey Bieber fronted her first campaign for SKIMS, modelling the brand’s Everyday Cotton collection.

Shot in SKIMS’ signature minimalist style, the campaign featured a range of cotton underwear and basics, with Bieber wearing pieces from the latest collection across photography and video content. The launch marked another high-profile celebrity collaboration for the brand, which has built much of its marketing around globally recognised ambassadors.

The campaign rolled out across social media, digital advertising and SKIMS’ own channels, introducing the Everyday Cotton collection to consumers through one of fashion’s most recognisable faces.

Brand:  SKIMS⁠

5. KFC enlisted Johnny Knoxville to promote Fourth of July firework safety

Ahead of Independence Day, KFC partnered with Jackass star Johnny Knoxville to remind Americans to protect their fingers while using fireworks.

The campaign was inspired by the fact that a significant proportion of Fourth of July firework injuries involve people’s hands and fingers. Since KFC is famously associated with “Finger Lickin’ Good” chicken, the brand used the insight to create a tongue-in-cheek public safety campaign encouraging people to celebrate responsibly.

The activity featured a series of humorous videos, alongside practical firework safety advice delivered in Knoxville’s unmistakable style, turning an annual safety message into an entertaining brand campaign.

Brand:  KFC⁠

6. Reformation and Umbro launched a football-inspired fashion collection

Fashion brand Reformation teamed up with sportswear label Umbro to create a capsule collection inspired by the FIFA World Cup.

The collaboration blended Reformation’s contemporary fashion aesthetic with Umbro’s football heritage, featuring dresses, knitwear, shirts and sports-inspired separates designed around classic football styling. The collection launched as interest in the World Cup continued to grow, tapping into both football culture and fashion trends.

Rather than producing traditional replica shirts, the brands created lifestyle pieces designed to be worn beyond matchdays, extending the influence of football into everyday wardrobes.

Brands:  Reformation⁠ |  Umbro⁠

7. Porsche created Toy Story-inspired sports cars ahead of the film’s return

To celebrate the release of Toy Story 5, Porsche’s Sonderwunsch personalisation programme collaborated with Disney and Pixar to create three one-of-one Porsche 911 models inspired by Woody, Buzz Lightyear and Jessie.

Each car has been meticulously customised to reflect its character, from Buzz’s green, white and purple 911 GT3 RS with “To Infinity and Beyond” details, to Jessie’s cowgirl-inspired 911 Targa 4 GTS and Woody’s denim-inspired 911 Carrera T.

The bespoke cars debuted alongside the film’s release and will be sold as part of a charitable initiative supporting Big Brothers Big Sisters of America, the American Red Cross and the Starlight Children’s Foundation. 

Brand:  Porsche⁠

8. Greggs baked an eight-metre sausage roll for National Sausage Roll Day

To celebrate National Sausage Roll Day, Greggs unveiled the ‘Ta-Pastry’, an eight-metre embroidered artwork displayed at the Design Museum in London.

Created in collaboration with royal embroiderers Hawthorne & Heaney, the installation chronicles the history of Greggs and its iconic sausage roll through six illustrated chapters, from founder John Gregg’s bicycle deliveries to the launch of the vegan sausage roll and other cultural milestones.

The one-off artwork took more than 200 hours to create and was exhibited for two days before becoming part of a wider celebration of the bakery’s place in British culture.

Brand: Greggs

9. SKYN turned football fans’ emotions into intimate-looking portraits for the World Cup

Ahead of the FIFA World Cup, SKYN launched Faces, a global campaign that captures supporters during the tournament’s most emotionally charged moments. Shot in extreme close-up, the portraits initially appear to show moments of intimacy, with eyes closed, mouths open and expressions caught between anticipation and release.

The reveal is that the images are actually football fans reacting to the action on the pitch. Created with creative agency L&C, the campaign extends SKYN’s long-running Feel Everything platform by drawing parallels between the emotional intensity of football fandom and intimacy, supported by research showing fans attending matches experience significantly higher heart rates than those watching elsewhere. 

Brand: SKYN

10. Coors Light created its tallest beer can ever for the World Cup

To mark the 2026 FIFA World Cup, Coors Light unveiled the Tallerboy, an 18-inch stainless steel canister designed to hold and chill three 12-ounce cans of beer at once. The limited-edition product builds on the brand’s Coooors Call campaign, which stretches the Coors name in tribute to commentator Andrés Cantor’s iconic extended “Gooooooal!” celebration.

Featuring 14 “O”s across the side, the Tallerboy launched alongside limited-edition football packaging, fan competitions and World Cup activations throughout the tournament. 

Brand: Coors Light

11. adidas Originals unveils UEFA Champions League Soccer jerseys for dogs

adidas Originals expanded its pet collection with a range of UEFA Champions League-inspired dog jerseys, letting owners twin with their furry companions on match day. Featuring miniature versions of kits inspired by clubs including Real Madrid, Manchester United and Liverpool FC, the collection blends football culture with pet fashion. Designed with the same iconic club crests and adidas branding as the full-size shirts, the jerseys tap into the growing trend of treating pets as part of the sporting experience.

Brand: adidas Originals

12. Etsy encouraged shoppers to support independent ‘Jeffs’ instead of billionaire Jeffs

 Ahead of Prime Day, Etsy launched its playful ‘Shop Other Jeffs’ campaign, shining a spotlight on the more than 5,000 independent sellers on the platform who happen to be called Jeff. Rather than competing on speed or price, the campaign encourages shoppers to think about who they’re buying from, celebrating the makers, artists and craftspeople behind every order. Supported by TV, social, out-of-home advertising and a limited-edition merchandise collection, the activation cleverly positioned Etsy as the human alternative to mass-market shopping

Brand: Etsy

13. Stella Artois launched a strawberries & cream lager for Wimbledon

To celebrate its 12th year as the Official Beer of Wimbledon, Stella Artois launched a limited-edition Strawberries & Cream Lager, inspired by the tournament’s most famous tradition. The blush-pink beer, served over ice with a fresh strawberry garnish, was available on draught across Wimbledon and selected SW19 pubs, while limited-edition white cans, a nod to the tournament’s famous dress code, also hit supermarket shelves. The activation transformed one of Britain’s best-loved summer rituals into a multi-channel campaign spanning product innovation, packaging, experiential activity and retail.

Brand: Stella Artois

14. Uber let passengers experience Tokyo Drift through a new ride activation

As part of its Go Anywhere series, Uber launched Uber Drift in Tokyo, giving visitors the chance to swap a regular ride for an adrenaline-fuelled drifting experience. Guests could book the experience through the Uber app before being driven to Mobara Twin Circuit, where professional drivers took them on high-speed laps in iconic Nissan Silvia S15 and 180SX drift cars. By turning a simple journey into an unforgettable experience, Uber celebrated Japan’s legendary drift culture while reimagining what a ride-share can be.

Brand: Uber

15. Clove and Disney created a Toy Story footwear collection for healthcare workers

Clove brings Toy Story 5 to healthcare workers with a Disney collaboration. Healthcare footwear brand Clove teamed up with Disney and Pixar to launch a Toy Story 5-inspired collection celebrating the people who spend their days caring for others. The limited-edition range includes trainers inspired by Woody, Buzz Lightyear, Jessie and the Aliens, alongside matching compression socks designed for long hospital shifts.

By combining performance footwear with one of the world’s most-loved film franchises, Clove transformed everyday work shoes into collectible designs that recognise healthcare workers as the heroes of the story.

Brand: Clove

16. Paddy Power enlisted Danny Dyer to explain football to Rob Lowe ahead of the World Cup

Ahead of the World Cup, Paddy Power leaned into the cultural rivalry between England and the USA with a star-studded campaign featuring Danny Dyer and Rob Lowe. In the hero film, Lowe champions American sporting spectacle with fireworks, cheerleaders and kiss cams, while Dyer argues that nothing beats the passion of English football culture, complete with pints, chants and packed pubs.

Featuring cameos from Peter Crouch and Mick McCarthy, the campaign celebrates the chaos, humour and traditions of football fandom in true Paddy Power style, running across TV, social, digital and out-of-home throughout the tournament.

Brand: Paddy Power

17. Deliveroo created a 6ft 7in pizza inspired by Peter Crouch

To keep football fans glued to the action during the World Cup, Deliveroo teamed up with Peter Crouch and Abbey Clancy to launch Pizza Crouch, a giant 6ft 7in pizza matching the former striker’s exact height. D

Designed to feed up to 30 people, the oversized pizza featured three-quarters margherita (Crouch’s favourite) and one-quarter Hawaiian (Clancy’s pick), arriving in a bespoke pizza box and Deliveroo bag. Available exclusively to Deliveroo Plus customers in London and Edinburgh, the playful activation turned one of football’s tallest players into the ultimate match-day meal while celebrating the nation’s love of pizza during major tournaments.  

Brand: Deliveroo

18.The MENStruation Foundation used blood-stained newspapers to highlight period poverty

The MENStruation Foundation partnered with Joe Public and Independent Newspapers to launch Period Paper, a powerful campaign highlighting period poverty in South Africa. Readers of The Star, The Mercury and Cape Times opened their newspapers to find realistic blood stains printed across the front pages and bleeding through the paper, making it appear as though the newspapers had been used as sanitary pads.

The campaign reflects the reality faced by millions of South African schoolgirls who are forced to use newspapers and other unsafe alternatives because they cannot afford period products. The activation encouraged donations to help the charity provide free sanitary pads to more girls across the country. 

Brand: The MENStruation Foundation