Marissa Pysarczuk

Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side, Marissa has...

This week in the newsletter, we had the pleasure of talking to Marissa Pysarczuk, who is a Digital PR Manager at Digitaloft. With her speciality and passion in ideation, she has taken us through her top strategies for encouraging and persuading your clients to take risks with their PR strategies. Firstly, I’d consider whether it makes sense for you to take creative risks for a particular client. It’s important to consider your client’s industry and if the audience will be suited to more...