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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
The 10 best Halloween PR and marketing campaigns of 2026, from Pringles' can-shaped urn to Hydralyte's fake horror film
The best Halloween PR and marketing campaigns of 2026, from Pringles' can-shaped urn and Hydralyte's fake horror film to Aldi's broomstick parking bay.
Thea Chippendale
4 days ago6 min read
Fenty Beauty and Casetify launch a 29-piece phone accessories collection with a $42 MagSafe holder for Gloss Bomb and Invisimatte
Fenty Beauty and Casetify launch a 29-piece phone accessories range with MagSafe holders, cases and charms carrying mini Gloss Bomb and Invisimatte.
Thea Chippendale
Oct 303 min read
CÎROC and Dave's Hot Chicken debut a self-serve Martini Machini at a one-day Lower East Side pop-up on 6 November
CÎROC and Dave's Hot Chicken debut the self-serve Martini Machini and pickle-brined Messy Martini at a free Lower East Side pop-up on 6 November.
Thea Chippendale
Oct 304 min read
Charli xcx and Vinted put second-hand finds on tour before selling her archive for Rainbow Railroad on 16th November
Vinted and Charli xcx sell her Music, Fashion, Film tour wardrobe and archive pieces from 16 November, with all proceeds going to Rainbow Railroad.
Thea Chippendale
Oct 303 min read
Burberry and Smythson launch their first joint collection of leather notebooks and travel games, from £210 for Christmas
Burberry and Smythson launch their first joint collection of leather notebooks, playing cards and chess sets, priced from £210 for Christmas gifting.
Thea Chippendale
Oct 284 min read
Walmart launches A Who Knew Carol with Walton Goggins as Scrooge, the Muppets and a Ghost of Christmas Fast
Walmart has reimagined The Muppet Christmas Carol as A Who Knew Carol, with Walton Goggins as Scrooge and three new ghosts promoting its holiday deals.
Thea Chippendale
Oct 285 min read
Teen Vogue and Wattpad Books launch I Saw the Signs, a year-long astrology-inspired romance series with daily chapter drops
Key Takeaways Teen Vogue and Wattpad Books have launched I Saw the Signs, an original romance fiction series written by Wattpad favourites Tay Marley, Ariana Godoy, E.M. Wilson and Anna Todd. The series is made up of three astrology-inspired short stories, beginning with Tay Marley's Under the Northern Stars, which started publishing on 19 October 2026. New chapters arrive daily on teenvogue.com and in Teen Vogue's flagship newsletter, borrowing the serialised, chapter by cha
Thea Chippendale
Oct 234 min read
easyJet and easyJet holidays cover the £66.50 cost of newborn babies' first UK passports when parents book a holiday
Key Takeaways easyJet and easyJet holidays are covering the cost of a UK baby's first passport for parents who book an easyJet holiday. The saving is worth £66.50, the current fee for a standard online British child passport application, and is redeemed against the holiday. Parents enter the code FIRSTPASSPORT when booking at easyJet.com/holidays or quote it to a travel agent, with bookings closing on 26 November 2026. The offer launched on 22 October 2026 alongside a Peppa P
Thea Chippendale
Oct 234 min read
The Ordinary and Ace & Tate publish an eye care guide on UV, screens and ageing alongside a new eye cream
Key Takeaways Skincare brand The Ordinary and Dutch eyewear brand Ace & Tate have teamed up on an educational guide to the relationship between optical health and skin science. The partnership coincides with the launch of The Ordinary's Lacto-PDRN* 4% + B9 Eye Cream, which the brand calls its first under-eye cream and which joins a three-strong eye care line-up. The guide covers UV damage, screen use and dry indoor air, the eye area as we age and Ace & Tate's eye tests. It li
Thea Chippendale
Oct 234 min read
Hellmann's and Irish label Maya Grisham turn the mayonnaise jar into a one-of-a-kind hand-crystallised luxury handbag
Key Takeaways Hellmann's has commissioned Irish luxury accessories brand Maya Grisham to turn its classic mayonnaise jar into a bespoke handbag. The bag is a one-of-a-kind, hand-crystallised piece that recreates the jar and its branding as a statement accessory. Maya Grisham was founded by designer and creative director Kimberly Tino and is known for crystal bags inspired by Kerrygold butter, pints of beer and Quality Street. The collaboration was announced by the Hellmann's
Thea Chippendale
Oct 233 min read
Dolce & Gabbana and Mytheresa unveil a second exclusive holiday capsule of sequined dresses, gowns and star motif accessories
Key Takeaways Dolce & Gabbana and Mytheresa have unveiled the second chapter of their exclusive holiday capsule collection, sold through the Mytheresa luxury platform. The womenswear edit includes sculptural minidresses, floor-length gowns, a pyjama pantsuit, a sheer chiffon gown and a short sleeveless sequined dress. Accessories include structured handbags, sparkling clutches, chokers, earrings, strappy sandals and embellished stilettos, several finished with the house star
Thea Chippendale
Oct 233 min read
Gap and Victoria Beckham launch their second collection, a 37-piece Fall/Winter 2026 range of coats, knitwear and denim
Key Takeaways Gap and Victoria Beckham's second collection for Fall/Winter 2026 includes 37 pieces priced from $28 to $368, or £25 to £275 in the UK. It launches on 23 October 2026 on Gap.com and in select Gap stores, with early access for Encore cardmembers on 22 October. The colour palette draws on works in the Doris and Donald Fisher Collection at the San Francisco Museum of Modern Art. Glen Luchford photographed the campaign starring model Mona Tougaard, with creative dir
Thea Chippendale
Oct 213 min read
Tony's Chocolonely and Yorkshire Tea give a free brew and chocolate bar to anyone who says I'm a melt at three UK cafes
Key Takeaways Tony's Chocolonely and Yorkshire Tea have teamed up for National Chocolate Week with a joint campaign called Are You a Melt?, fronted by TV chef Sam Holland. From Monday 19 to Friday 23 October, anyone who says "I'm a melt" at the counter of a participating cafe gets a free mug of Yorkshire Tea and a Tony's Chocolonely bar while stocks last. The three cafes are Terry's Cafe in London, Hyde Park Book Club in Leeds and Gran T's in Greater Manchester, and the first
Thea Chippendale
Oct 193 min read
Pinterest and Barbie launch DreamHouse room makeovers in Restyle with a pink Barbie is Moving truck touring US cities
Key Takeaways Pinterest and Mattel have launched a limited-time Barbie experience inside Restyle, Pinterest's AI photo editing tool, to celebrate the new Barbie DreamHouse. Users upload a photo of their own room and choose one of five DreamHouse style edits, from mid-century Americana and chalet chic to superstar glam, Victorian romance and modern coastal. Restyle is in beta for eligible English-language Pinners aged 18 and over on iOS in the US and Canada. A custom-pink, 26-
Thea Chippendale
Oct 193 min read
Knix launches A Court of Thorns and Roses lingerie, sleepwear and leakproof underwear inspired by Sarah J. Maas
Key Takeaways Knix has launched an 82-piece collection with Sarah J. Maas's A Court of Thorns and Roses, its first book-inspired collection. The range adds five new silhouettes, including a Nesta corset and a Feyre Lace Teddy, alongside five exclusive Court prints. Prices run from $25 for embroidered socks to $125 for The Morrigan Satin and Lace Slip. The collection went on sale on 15 October online and at a pop-up in New York, with a Spring Court sequel planned for January 2
Thea Chippendale
Oct 184 min read
Glow Recipe and Buldak launch a $38 Glass Balm Duo inspired by Buldak's Original and Carbonara spicy noodle sauces
Key Takeaways Glow Recipe has partnered with Korean spicy noodle brand Buldak, owned by Samyang Foods, on a limited-edition Glass Balm Duo. The duo includes two tinted versions of Glow Recipe's Glass Balm, inspired by Buldak's two most popular sauces, Original and Carbonara. It costs $38 and launches first on TikTok Shop on 15 October 2026. The duo then arrives on sephora.com on 23 October and in Sephora stores on 2 November. Buldak is best known for the fiery instant noodles
Thea Chippendale
Oct 152 min read
Crocs and BARK launch the Snore Mode dog bed, an oversized Classic Clog for dogs to sleep in
Key Takeaways BARK and Crocs have expanded their Pet Crocs partnership beyond dog shoes into beds, toys and walking gear. The headline product is the Crocs Snore Mode dog bed, an oversized Classic Clog with Jibbitz-inspired slots for swappable plush charms. The line also includes clog-themed toys, collars, leashes, poop bag holders and a new Espresso brown colourway of Pet Crocs shoes. It is available now to BarkBox and Super Chewer subscribers and on bark.co, with a Crocs.co
Thea Chippendale
Oct 153 min read
Bobbie and Scrub Daddy drop limited edition parent merch including a $55 Cleaning Bottles hoodie
Key Takeaways Organic infant formula brand Bobbie has released a limited edition merch collection with cleaning brand Scrub Daddy, which Bobbie's product pages also call Bobbie x Scrub Baby. The three pieces are the $35 Who's Your Bobbie Daddy Adult Tee, the $55 Cleaning Bottles Adult Hoodie and the $25 I Heart Bobbies Baby Onesie. Every item was designed by the artist known as @spaceboycole and carries a joke about the less glamorous side of bottle feeding. The collection is
Thea Chippendale
Oct 123 min read
Rare Beauty and Béis reunite for an eight-piece Limitless collection of raspberry luggage, pouches and a Cheek & Lip Set
Key Takeaways Selena Gomez's Rare Beauty and Shay Mitchell's travel brand Béis have reunited for a second limited-edition collection, launching on 12 October 2026. The eight-piece range comes in Limitless, a bright raspberry shade, across Béis luggage, cosmetic pouches and a Rare Beauty Cheek & Lip Set. Prices run from $32 for the Cheek & Lip Set to $378 for the Large Check-In Roller. The collection is sold on the Rare Beauty and Béis websites, with Gomez and Mitchell starrin
Thea Chippendale
Oct 123 min read
Liquid Death and goodwipes give sCREAM Soda flushable wipes the luxury skincare ad treatment
Key Takeaways Liquid Death and flushable wipes brand goodwipes have launched the second phase of their sCREAM Soda wipes collaboration. The new film parodies prestige skincare advertising with the line "Pamper your cheeks", and yes, it means those cheeks. The limited-edition wipes are infused with Liquid Death Mountain Water, the brand's sCREAM Soda scent, aloe and vitamin E. They are sold exclusively at more than 4,000 Walmart stores across the US until January 2027. Liquid
Thea Chippendale
Oct 122 min read
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