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easyJet and easyJet holidays cover the £66.50 cost of newborn babies' first UK passports when parents book a holiday
Key Takeaways
easyJet and easyJet holidays are covering the cost of a UK baby's first passport for parents who book an easyJet holiday.
The saving is worth £66.50, the current fee for a standard online British child passport application, and is redeemed against the holiday.
Parents enter the code FIRSTPASSPORT when booking at easyJet.com/holidays or quote it to a travel agent, with bookings closing on 26 November 2026.
The offer launched on 22 October 2026 alongside a Peppa Pig Muddy Puddle Parenting video starring easyJet pilot Captain Kate West.
easyJet and easyJet holidays have launched an offer that covers the cost of a newborn baby's first UK passport, currently £66.50, for parents who book an easyJet holiday, which turns one of the more tedious bits of new parenthood into a small reward for planning a first family trip abroad. The airline and its tour operator announced the passport cover on 22 October 2026, timing it to follow what the release describes as the UK's busiest month for births and pointing to Office for National Statistics data showing around 585,000 families welcome a new baby each year in England and Wales.
Rather than leaving the announcement as a simple discount, easyJet has wrapped it in a partnership with Peppa Pig and her family, who now include baby Evie, so the offer comes with a recognisable cast of characters who are going through exactly the same passport paperwork as the parents being targeted. Captain Kate West, an easyJet pilot who is herself a new parent, joins Mummy Pig in a short video on the Peppa Pig Muddy Puddle Parenting YouTube channel, where the pair share advice on taking a baby passport photo and tips for holidaying with young children.
The idea rests on research into the practical hurdles parents face before they even reach the airport, since a newborn needs a passport of its own and the photo alone can become a small domestic saga. By paying for that first document, easyJet is putting its money at the earliest point in a family's travelling life, long before the child has any opinions about window seats or swimming pools.
easyJet holidays FIRSTPASSPORT code takes £66.50 off a booking with a baby on its first passport
The £66.50 is applied as a saving on an easyJet holidays package once families enter the code FIRSTPASSPORT on the extras page of easyJet.com/holidays or quote it to their local travel agent at the time of booking. According to the FIRSTPASSPORT offer terms, the code is valid on new bookings made before 26 November 2026, there is no minimum spend, only one promotional discount can be used per booking and holidays must be completed by 31 October 2028, which gives families plenty of room to wait until the baby is ready to travel. The terms also make clear that parents still apply for and buy the passport themselves, so easyJet holidays is reimbursing the cost through the holiday price and takes no responsibility for passport applications or processing times.
The Peppa Pig film carries the softer side of the campaign, and Mummy Pig sets the tone by admitting that "Going on holiday with a baby can feel like a grand adventure before you've even left the house!" while adding that "Getting Evie's passport has opened up a whole new world of possibilities for our family of five." Captain Kate West, easyJet Captain, said "We hope that covering the cost of a baby's first passport goes a small way towards making that first family adventure a little easier and gives our youngest travellers a warm welcome to the world," a line that also explains why the press release carries the title Welcome To The World. The video therefore pairs practical advice from a working airline pilot with Peppa's family and the reach of a children's brand that most new parents will soon know by heart.
Stuart Wright, Customer Director at easyJet holidays, framed the offer as part of a wider family proposition and said "By covering the cost of a baby's first passport, we're helping more families start making those memories that little bit sooner." He went on to place the passport cover alongside the brand's great value packages, family friendly hotels and thousands of Free Kids Places, so the offer is positioned as one more reason for young families to choose a package holiday with easyJet holidays over booking flights and hotels separately.
easyJet research with Censuswide finds parents need an average of four attempts at a baby passport photo
The research behind the campaign was carried out by Censuswide, which surveyed 2,001 UK parents of children aged up to five who had taken a child abroad, and its findings turn the passport photo into the unexpected villain of the story. Some 36% of parents said the first passport photo was one of the biggest challenges to getting abroad, parents needed an average of four attempts to get an approved baby passport photo and 24% needed up to six, while 9% did not realise their baby needed its own passport until they started planning a holiday.
The same survey paints the first family holiday as an emotional milestone, with 82% of parents calling it a landmark family moment and 57% describing it as one of their proudest parenting milestones, while 48% said the trip was easier than they expected and 87% said they would do it again. Those figures present the first trip as worth the effort for parents who are still unsure about it, and they sit beside the finding that 38% of parents want to take a family trip abroad during parental leave, which is exactly the window in which a newborn passport becomes necessary.
The newborn passport idea follows the same thinking as easyJet and Life360 handing out free Teddy Trackers at bag drop in July 2026, where the airline picked one small but very real worry for travelling parents and solved it with a practical gadget that families could keep. The passport cover moves that approach to the very start of a family's travels, giving easyJet holidays a relationship with parents from the moment their baby is old enough to need a photo, which in practice is very young indeed.
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