Rare Beauty and Béis reunite for an eight-piece Limitless collection of raspberry luggage, pouches and a Cheek & Lip Set

Key Takeaways

• Selena Gomez's Rare Beauty and Shay Mitchell's travel brand Béis have reunited for a second limited-edition collection, launching on 12 October 2026.

• The eight-piece range comes in Limitless, a bright raspberry shade, across Béis luggage, cosmetic pouches and a Rare Beauty Cheek & Lip Set.

• Prices run from $32 for the Cheek & Lip Set to $378 for the Large Check-In Roller.

• The collection is sold on the Rare Beauty and Béis websites, with Gomez and Mitchell starring in the campaign.

When the first Rare Beauty and Béis collaboration landed in 2025, it sold through almost all of its stock in under an hour, which is usually a strong hint that a sequel is on its way. A year later, Selena Gomez and Shay Mitchell have obliged, bringing their brands back together for a bigger collection that moves on from pouches and blush cases into full-size suitcases.

The new range is built around a single colour called Limitless, a bright raspberry pink that appears on Béis rollers, a weekender and cosmetic pouches as well as in a new shade of Rare Beauty's Soft Pinch Liquid Blush. It launches on 12 October on both brands' websites, with the two founders fronting the campaign themselves.

Rare Beauty and Béis launch eight Limitless pieces, from a $32 Cheek & Lip Set to a $378 Check-In Roller

The second collection brings together eight limited-edition products, with Béis recreating several of its bestselling travel pieces in Limitless. The luggage ranges from the $278 Carry On to the $348 Medium Check In and $378 Large Check In Roller, alongside the newer Mini Weekender at $118, while Small, Medium and Large Cosmetic Pouches offer options for organising beauty essentials, priced between $34 and $74.

Rare Beauty adds the $32 Limitless Cheek & Lip Set, pairing a full-size Soft Pinch Liquid Blush in the new Limitless shade with a Positive Light Luminizing Lip Gloss. According to Marie Claire, this is the first makeup bundle created for the Béis partnership, bringing beauty products into the collection alongside the bags designed to carry them.

Gomez announced the collaboration on Instagram and stars alongside Mitchell in the accompanying campaign, describing the collection in a press release quoted by Hypebae as being about “confidence and self-expression” and helping people “show up as their best selves.” The range launches on 12 October through rarebeauty.com and beistravel.com, with Béis also offering a sign up list for launch day.

The first Rare Beauty and Béis collection in 2025 was three pieces in a rose shade called Worth

The first collaboration was smaller in scale, bringing together three accessories in Worth, a true rose shade. According to Glossy, the range included a $24 Makeup Brush Pouch, a $74 Large Cosmetic Pouch and a $28 Blush Case made to hold Rare Beauty’s Soft Pinch Liquid Blush, all sold through the Béis website. It was also the last of Rare Beauty’s three collaborations that year, following Tajín and Bink, with colour playing a central role in both the Bink and Béis collections.

Speaking to Glossy at the time, Ashley Murphy, vice president of consumer marketing at Rare Beauty, explained that “color is so iconic to the brand” and pointed to the “collectibility element” of its limited edition partnerships. She also identified Soft Pinch Liquid Blush as Rare Beauty’s bestselling product, giving some context to its place at the centre of both collections, initially through a case designed to hold it and now through a new shade within the makeup set.

The latest collection builds on those same elements of colour, a recognisable beauty product and a limited run, extending the partnership into larger travel pieces at a higher price point. There is a similar emphasis on design in Dieux and Fishwife’s collaboration, which presented reusable eye masks in a collectable sardine tin, with both partnerships giving customers something that brings together the visual identities of two brands while serving a practical purpose.

SOURCES

[1] Marie Claire

[2] Hypebae