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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
ASICS puts human movement on the endangered list with Sigourney Weaver-narrated film: Human Nature
Key Takeaways ASICS has launched Human Nature, a wildlife-style documentary narrated by Sigourney Weaver, ahead of World Mental Health Day. The campaign introduces a Movement Conservation Status, classing people as Active, At Risk or Endangered based on weekly exercise. ASICS research across 34,000 people in 31 countries found people spend 86% of their waking hours not moving, and 23% are "Endangered". People can find out more and sign up as a Movement Conservationist at...
Thea Chippendale
6 days ago3 min read
KFC launches Don't Crack, a 30-minute game show where superfans compete for £50,000
Key Takeaways KFC UK and Ireland has launched Don't Crack, a 30-minute game show in which 30 real fans prove their devotion to its fried chicken. Created by Mother and directed by Pablo Rochat through Iconoclast, it is the latest chapter of KFC's "Believe in Chicken" platform. The winner takes home £50,000 and the title of KFC's Ultimate Believer. The show premiered on KFC's YouTube channel at 8pm on Wednesday 30 September, with a live watchalong. How much do you believe in c
Thea Chippendale
6 days ago2 min read
The Home Depot launches a $29.99 holiday sweater with tool-stocked apron pockets
Key Takeaways The Home Depot has launched its first-ever Holiday Sweater, a limited-edition novelty jumper with the retailer's orange apron pockets on the front. The pockets come stocked with more than $150 worth of tools and accessories from Husky, DEWALT, Command and Milwaukee, plus a $50 peppermint-scented gift card. The sweater costs $29.99 in unisex sizes XS to XXL, with drops on 1 October at 11am ET and 15 October, limited to one per customer. It launched alongside The
Thea Chippendale
Oct 73 min read
Christina Aguilera brings Lady Marmalade showgirl glamour to Charlotte Tilbury's Hollywood Holiday Wonderland
Key Takeaways Christina Aguilera stars in Charlotte Tilbury's Holiday 2026 campaign, Charlotte's Hollywood Holiday Wonderland, which launched on 1 October 2026. The campaign marks 25 years since her 2001 Lady Marmalade moment and features her dancing to the track alongside Charlotte Tilbury, Jasmine Tookes and Bella Tilbury. The hero product is the new limited-edition Hollywood Flawless Light Tricks Eye Palette, priced at £58 in the UK and $68 in the US. The holiday range inc
Thea Chippendale
Oct 72 min read
Four'N Twenty and TBWA\Sydney launch the Pie Scarf, a footy scarf with built-in pie pockets
Key Takeaways Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties. The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching. One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026. Pink fluffy Juicy x Aygo X mirror dice are up for grabs in
Thea Chippendale
Oct 63 min read
Toyota and Juicy Couture create a one-off Aygo X Juicy Edition for Y2K fans
Key Takeaways Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties. The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching. One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026. Pink fluffy Juicy x Aygo X mirror dice are up for grabs in
Thea Chippendale
Oct 63 min read
Lidl US parks a billboard truck outside RYE, New York's viral $60 bread bakery, to sell its $3.99 loaf
Key Takeaways Lidl US responded to New York's viral $60 loaf by parking a digital billboard truck outside RYE by Martin Auer in SoHo. The truck compared the $60 sourdough rye with Lidl's $3.99 bread and pointed out that the same money buys 122 of its 49 cent croissants. A QR code, store address and walking map sent passers by to Lidl's Grand Street store, about 20 minutes away on foot. M+C Saatchi Germany created the activation with the Lidl US team, and it ran in September 2
Thea Chippendale
Oct 64 min read
Cup Noodles launches blood red Vampire Noodles at Walmart with a matching $3,999 Titan Casket coffin
Key Takeaways Cup Noodles, the instant noodle brand from Nissin Foods, has launched limited-edition Vampire Noodles for Halloween. The Hot Garlic Chicken noodles turn blood-red when hot water is added, thanks to natural beet colouring. A custom Vampire Noodles casket made with Titan Casket costs $3,999, with a deep maroon gloss finish and an "It's to Die For" head panel. The noodles cost $1.18 at Walmart nationwide from 24 September 2026 while supplies last; the casket is sol
Thea Chippendale
Oct 64 min read
Apple opens Apple Music Hall, a 600-capacity live music venue inside Battersea Power Station
Key Takeaways Apple has opened Apple Music Hall inside London’s Battersea Power Station, bringing live performances and music production together under one roof. The venue holds 600 fans, with a flexible stage and 48 speakers surrounding the audience. Recording studios and camera infrastructure mean a single show can become a Spatial Audio recording, a filmed performance and a global livestream. Fans can find information about upcoming shows and tickets at applemusichall.com.
Thea Chippendale
Oct 63 min read
Taco Bell and Duolingo take National Taco Day global with a Duo Habanero Sauce
Key Takeaways Taco Bell and Duolingo are taking National Taco Day global on 6 October 2026, with activations planned across the UK, US, Canada, Australia, China, India and Spain. The collaboration is built around one very simple observation: “taco” sounds much the same in more than 30 languages. A limited-edition Duo Habanero Sauce brings Duolingo’s famously persistent owl into Taco Bell restaurants, with packaging featuring taco-inspired wisdom in nine languages. UK customer
Thea Chippendale
Oct 53 min read
Moonpig and Roxie Nafousi encourage Brits to send themselves congratulations cards before they succeed
Key Takeaways Moonpig has partnered with manifestation coach and author Roxie Nafousi to encourage people to celebrate their goals before they achieve them. The idea is simple: write yourself a congratulations card for the job, deal or milestone you are working towards. Moonpig research found 77% of Brits have tried manifesting, and 11% of 18 to 24-year-olds have written themselves a congratulations card for a goal they had not yet reached. Cards are available through Moonpig
Thea Chippendale
Oct 52 min read
Behind the Brand: Courtney Rogers on building a global PR strategy at Hotel Chocolat
Key Takeaways Courtney Rogers, Global PR Executive at Hotel Chocolat, runs the brand's PR and influencer strategy across the UK and US, after joining the business through a Level 4 PR and Communications apprenticeship. Every campaign starts with the "why": why this, why now, and what human truth or consumer demand sits behind it. From there, she builds tailored angles for consumer PR, trade media and LinkedIn. AI search is making domain authority matter more than ever, so Cou
Courtney Rogers
Oct 26 min read
Pinterest and Chamberlain Coffee launch a Wilderkind-inspired almond blend, blueberry syrup and picnic merch
Key Takeaways Pinterest and Emma Chamberlain's Chamberlain Coffee have teamed up for a second trend-inspired collection, this time built around the Pinterest Predicts 2026 trend Wilderkind. Emma Chamberlain shaped the flavour, visuals and merch using Pinterest boards filled with forest animals, blueberries and woodland scenes. The range includes a limited-edition Organic Almond Flavored Blend, Blueberry Natural Syrup, a mug and a picnic blanket. It's available from 1st Octobe
Thea Chippendale
Oct 13 min read
Athletic Brewing and Graza launch Cold Off The Press, a non-alcoholic pils brewed with olive oil
Key Takeaways Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, has teamed up with olive oil brand Graza. Together they have created Cold Off The Press, a limited-edition non-alcoholic pils brewed with Graza Extra Virgin Olive Oil. The beer is under 0.5% ABV and 60 calories per 12oz can, with floral, herbal and lemon aromas and a clean, dry finish. It launched on 23 September 2026 in six-packs of 12oz cans, sold exclusively through athleticbrewing.co
Thea Chippendale
Sep 283 min read
Heidi Klum and Apothic launch $10.31 wine 'blood bags' for Halloween
Key Takeaways Apothic, the red blend wine from E. & J. Gallo, has teamed up with Heidi Klum on a limited-edition Halloween drop. The Apothic Type 'A' Blood Bag is a collectable made to look like a blood transfusion bag, signed by Klum and sold empty so buyers can fill it with their own wine. A two-pack costs $10.31 and arrives in a custom red cooler, with Apothic Red sold separately. The first drop went live on ApothicBloodTypeA.com on 17 September at 10:31pm ET for US adults
Thea Chippendale
Sep 282 min read
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