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Toyota and Juicy Couture create a one-off Aygo X Juicy Edition for Y2K fans
Key Takeaways
Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties.
The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching.
One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026.
Pink fluffy Juicy x Aygo X mirror dice are up for grabs in instant win raffles at Toyota events in UK shopping centres throughout October.
Somewhere at the back of a wardrobe, a velour tracksuit from 2004 is quietly waiting for its comeback, and Toyota has now given it a car to match. The finished result is pink, covered in zebra print and fitted with a diamante logo, which makes it roughly what a teenager in the early 2000s would have designed if somebody had handed them the keys to a car factory.
Toyota (GB) and Juicy Couture have launched the Aygo X Juicy Edition, a bespoke version of Toyota's compact hybrid crossover dressed head to toe in early millennium glamour. Only one exists, and instead of selling it the two brands are giving it away to whichever fan can prove they know their noughties pop culture.
The outside of the car is covered in an all-over pink zebra-pattern wrap, finished with pink vinyled alloy wheels and a diamante Juicy logo on the tailgate. Inside, the seats are upholstered in plush pink leather with the Juicy logo picked out in silver metallic stitching, while zebra print carries on across the air vents and the gear shift, so there is no angle from which the car looks remotely understated.
The competition opened on 3 October, and entrants take part through the campaign page at toyota.co.uk/aygo-x-juicy-couture by answering trivia questions on memorable moments from the decade. One winner will be chosen from the valid entries once the competition closes at one minute past midnight on 1 November 2026, and full terms and conditions are published alongside the entry form.
For everybody who doesn't win the car, Toyota is taking the partnership on a month-long tour of UK shopping centres, where visitors can enter instant-win raffles for pink fluffy Juicy x Aygo X mirror dice and other Juicy Couture items while stocks last. The tour began at Gunwharf Quays in Portsmouth from 2 to 4 October, before moving on to Bluewater in Kent from 9 to 11 October, Glasgow from 16 to 18 October and Victoria Gate in Leeds from 23 to 25 October.
Emma Johnson, Director Brand and Customer Engagement at Toyota, said the Aygo X "has always been about bringing personality, bold styling and big energy driving to city streets", adding that the partnership was a way to "tap directly into Y2K nostalgia and connect with a generation of drivers who want their car to be a very visible expression of their personal style."
Why Toyota and Juicy Couture share a noughties back story
The connection between the two brands goes further than a shared fondness for pink. Toyota points out that the original Aygo first arrived early in the millennium and went on to become one of the most popular small cars on British roads, so in celebrating the era the brand is also reminding people that it was part of it. The current Aygo X has moved on considerably since then, with more space, more power and hybrid technology, but the competition invites drivers to remember where the name began.
Juicy Couture, founded in Los Angeles in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, became one of the defining labels of the same years, largely thanks to the velour tracksuits worn by celebrities such as Paris Hilton. Its logo, its pink palette and its love of sparkle are recognisable to people who wore the brand the first time round as well as those discovering it through the current revival of Y2K fashion on social media, a few years after Barbiecore showed how far a single shade of pink could carry a campaign.
SOURCES
[2] Toyota
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