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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Megan Thee Stallion becomes Gymshark's first-ever celebrity ambassador in the Megan Does Gym campaign
Key Takeaways Gymshark has signed Megan Thee Stallion as its first ever celebrity ambassador in a multi-year partnership, and she joins the brand's Athlete programme. Her campaign, Megan Does Gym, launched on 13 October 2026 as the next chapter of Gymshark's global We Do Gym platform. Shot by Jack Bridgland, it shows her training alongside women from Gymshark's community through weights, HIIT, Pilates, medicine ball drills and her Stallion Kicks. The campaign runs across Gyms
Thea Chippendale
4 days ago3 min read
The Top PR and Marketing Campaigns of Q3 2026
Key Takeaways The PR Insider rounds up standout campaigns from July, August and September 2026, spanning fashion, food, drinks, retail and the outdoors. Unexpected products included KFC’s chicken flavoured cereal, Walmart’s rotisserie chicken handbag and Duolingo’s phonetic fashion collection. Aldi became Baldi for Pitbull’s Hyde Park concert, while IKEA joined the conversation around Alexander Skarsgård’s film Wicker. Columbia paid hikers for feet pictures, The Laughing Cow
Thea Chippendale
4 days ago6 min read
Krusteaz launches the Pancake Pause Box, a phone safe that comes with a year's supply of pancake mix
Key Takeaways Krusteaz has created the Pancake Pause Box, a limited-edition phone safe designed to keep devices off the breakfast table. Phones go inside and the box locks when the knob is turned until hearts appear. Each box comes with a year's supply of Krusteaz Buttermilk Complete Pancake Mix, which the brand puts at eight 32-ounce boxes. Requests open at PancakePauseBox.com on 15 October at 12pm ET, with boxes available in limited quantities on a first-come, first-served
Thea Chippendale
5 days ago3 min read
Kim Cattrall stars as an always informed brand executive in Meltwater's Intelligence is Always in Style campaign
Key Takeaways Meltwater has launched Intelligence is Always in Style, a brand campaign starring actress Kim Cattrall as a fictional brand executive who is always one step ahead. The cinematic short film series is set in New York City and was developed by Meltwater's in-house marketing team, with films directed by creative director Drue Bisley and production agency DEAD Films. Cattrall's character tracks brand conversations across channels, manages reputation across LLMs and s
Thea Chippendale
5 days ago3 min read
Bobbie and Scrub Daddy drop limited edition parent merch including a $55 Cleaning Bottles hoodie
Key Takeaways Organic infant formula brand Bobbie has released a limited edition merch collection with cleaning brand Scrub Daddy, which Bobbie's product pages also call Bobbie x Scrub Baby. The three pieces are the $35 Who's Your Bobbie Daddy Adult Tee, the $55 Cleaning Bottles Adult Hoodie and the $25 I Heart Bobbies Baby Onesie. Every item was designed by the artist known as @spaceboycole and carries a joke about the less glamorous side of bottle feeding. The collection is
Thea Chippendale
5 days ago3 min read
Dreams funds a 24 hour Mind Infoline over World Mental Health Day weekend with a sleep pop-up at Battersea Power Station
Key Takeaways Bed retailer Dreams is funding the first ever extended opening of Mind's Infoline, keeping it open continuously from 6pm on Friday 9 October to 9am on Monday 12 October 2026. The extended hours cover World Mental Health Day weekend and form part of a three-year partnership between Dreams, Mind and SAMH (Scottish Action for Mental Health). Dreams is donating £5 from every purchase made in store and online between 9 and 12 October to Mind and SAMH. A sleep and men
Thea Chippendale
5 days ago3 min read
Visit Sweden launches The Introvert Travel Agency for holidays without the small talk
Key Takeaways Visit Sweden has launched The Introvert Travel Agency, a holiday planning service for travellers who would like a break from small talk, created with Prime Weber Shandwick. An online quiz asks how much personal space people need and how much small talk they can handle before suggesting quieter trips around Sweden. The idea is backed by Visit Sweden and YouGov research across nine countries, which found 67% of travellers prefer destinations where social interacti
Thea Chippendale
6 days ago4 min read
Chipotle and The London Vegetable Orchestra record From Ground to Sound at Abbey Road with instruments made from vegetables
Key Takeaways Chipotle has released From Ground to Sound, an original track recorded with The London Vegetable Orchestra in Studio Two at Abbey Road Studios. Every instrument was carved from produce served in Chipotle restaurants, including corn flutes, jalapeño trumpets, lettuce percussion and an onion bass. The composition was created by Beacon Street Studios with creative direction from the agency KIDS, after three months of experimentation. The song is streaming on Spotif
Thea Chippendale
6 days ago4 min read
Rare Beauty and Béis reunite for an eight-piece Limitless collection of raspberry luggage, pouches and a Cheek & Lip Set
Key Takeaways Selena Gomez's Rare Beauty and Shay Mitchell's travel brand Béis have reunited for a second limited-edition collection, launching on 12 October 2026. The eight-piece range comes in Limitless, a bright raspberry shade, across Béis luggage, cosmetic pouches and a Rare Beauty Cheek & Lip Set. Prices run from $32 for the Cheek & Lip Set to $378 for the Large Check-In Roller. The collection is sold on the Rare Beauty and Béis websites, with Gomez and Mitchell starrin
Thea Chippendale
6 days ago3 min read
Wet Ones turns hands into bottoms with a Just For Hands campaign too cheeky for the New York subway
Key Takeaways Wet Ones and BBH USA have launched Just For Hands, a campaign of close up hand photographs composed to look like bare bottoms. The idea responds to a OnePulse study which found more than half of Americans admit to using a hand wipe on an intimate area. New York City transit declined to run the ads underground, so the campaign moved above ground to LinkNYC kiosks, bus shelters, wrapped buses and Times Square. People can enter their own "hand butt" photos on Insta
Thea Chippendale
6 days ago3 min read
Premier Inn poll settles the firm or soft pillow debate as Rylan tests 377,000 new pillows
Key Takeaways Premier Inn commissioned a OnePoll survey of 2,000 UK adults to find out what kind of pillow Brits really want. Firm pillows won comfortably, with 46% preferring them compared with 29% who would rather sink into something soft. The poll accompanies Premier Inn replacing more than 377,000 pillows across its hotels, with a firm and a soft option in every room. TV presenter Rylan Clark gathered the nation's "pillowpinions" and tested the new pillows for the campaig
Thea Chippendale
6 days ago2 min read
IKEA UK launches 'Storage is Sexy', a dating show where singles are judged on their PAX wardrobes
Key Takeaways IKEA UK has launched Storage is Sexy, its first dating show, created by Mother. Hosted by Charley Marlowe, the show asks singles to reveal their PAX wardrobes so a potential date can choose based on how they organise their clothes. Episode one follows Dani, a motorcycle designer, and episode two follows Kajal, a doctor, each choosing between three singles. The episodes are available to watch now on YouTube, with the show announced on 2 October 2026. Forget first
Thea Chippendale
6 days ago2 min read
Veuve Clicquot opens Club Solaire on Venice Beach with Charlize Theron and an Este Haim DJ set
Key Takeaways Veuve Clicquot brought its Club Solaire pop-up to Venice Beach, with a VIP opening on 1 October 2026 attended by Charlize Theron, Grace Van Patten and Christina Hendricks. Este Haim played a DJ set at the opening, held in a two-storey beachside venue dressed in the brand's signature yellow. The weekend featured six ticketed experiences with collaborators including Michelin-starred chef Jordan Kahn and Folderol founder Jessica Yang. Club Solaire ran from 2 to 4 O
Thea Chippendale
6 days ago2 min read
Columbia's Feet Freak salon offers hikers free foot rubs and pedicures in East London
Key Takeaways Columbia Sportswear has taken over a salon in East London and renamed it Feet Freak. Hikers are offered complimentary foot rubs and outdoor-inspired pedicures after a day on their feet. The activation celebrates the new Peakfreak hiking collection: the Peakfreak Titanium OutDry, Peakfreak III (£135) and the women's Peakfreak Hera. The salon is the finishing point for guided hikes around London, following Columbia's F££T FUND, which paid hikers £135 for photos of
Thea Chippendale
6 days ago3 min read
Liquid Death and goodwipes give sCREAM Soda flushable wipes the luxury skincare ad treatment
Key Takeaways Liquid Death and flushable wipes brand goodwipes have launched the second phase of their sCREAM Soda wipes collaboration. The new film parodies prestige skincare advertising with the line "Pamper your cheeks", and yes, it means those cheeks. The limited-edition wipes are infused with Liquid Death Mountain Water, the brand's sCREAM Soda scent, aloe and vitamin E. They are sold exclusively at more than 4,000 Walmart stores across the US until January 2027. Liquid
Thea Chippendale
6 days ago2 min read
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