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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
I Can't Believe It's Not Butter publishes a self-help book written by its tub mascot
Key Takeaways I Can’t Believe It’s Not Butter! has launched Lifting the Lid, a 78-page self-help book narrated by its mascot, Tubz, exploring his journey from forgotten advertising icon to making a comeback. The book features a foreword from Fabio, who famously appeared in the brand’s adverts throughout the 1990s, bringing another familiar face from its advertising history into the story. Launched on 22 September, the paperback is available to purchase on Amazon. There was a
Thea Chippendale
Sep 244 min read
Calvin Klein launches the Perfectly Fit Custom Lift bra with Teyana Taylor
Key Takeaways Calvin Klein has launched the Perfectly Fit Custom Lift bra, the latest evolution of its everyday bra line. The bra uses padding tailored to each cup size, offering more lift in smaller sizes and less in larger ones. Teyana Taylor stars in the campaign, directed and photographed by Gordon Von Steiner and set to Tina Turner. The collection is available now at Calvin Klein stores and calvinklein.com in underwire and wire-free styles. Finding the perfect bra can be
Thea Chippendale
Sep 243 min read
The Laughing Cow stops laughing for the first time in more than 100 years
Key Takeaways The Laughing Cow has replaced its famous smiling mascot with a serious expression on select US packs. It is the first time the cow has stopped laughing since the brand launched in 1921. Bel Brands has not yet explained why, directing fans to TheNotLaughingCow.com for updates. The change appears on Creamy Original cheese wedges, the brand's website and its social channels. For more than a century, the red cow on The Laughing Cow's packaging has been grinning at s
Thea Chippendale
Sep 233 min read
Tesco and Uber Eats drop the weekly shop from a billboard into a delivery bag
Key Takeaways Tesco and Uber Eats have launched a UK campaign promoting grocery delivery through their new partnership. A special-build billboard shows a Tesco poster slipping out of its frame and into an oversized Uber Eats bag. The idea runs across large-format digital billboards and cover wraps on commuter publications. The campaign was created by Mother, with media by PHD and the special build produced by Grand Visual. Anyone who has ever carried a heavy bag of shopping h
Thea Chippendale
Sep 233 min read
NikeSKIMS brings Olympians including Chloe Kim and Jutta Leerdam into its autumn campaign
Key Takeaways NikeSKIMS has launched Fall '26 Edit 01, a 40-piece collection fronted by Olympic athletes. The campaign features snowboarder Chloe Kim, speed skater Jutta Leerdam and hurdler Anna Cockrell among its stars. The collection introduces a new Performance Cotton Blend alongside updated Satin Shine and Studio Stretch pieces. It is available now on Nike.com and Skims.com. A year after Nike and SKIMS first joined forces, the partnership is still leaning on the people wh
Thea Chippendale
Sep 233 min read
Subway turns sandwiches into shapewear for London Fashion Week
Key Takeaways Subway entered the fashion world with Subway Skins, a limited-edition shapewear collection inspired by its sandwiches. The clothing borrows colours, curves and design details from the brand’s ingredients and made-to-order menu. The unexpected collection brought Subway into fashion, lifestyle and culture conversations during London Fashion Week. Subway Skins uses ideas including layers, fit and customisation to connect shapewear with made-to-order sandwiches. Sub
Thea Chippendale
Sep 233 min read
Pinterest launches Visual Search Ads and new AI tools at Pinterest Presents 2026
Key Takeaways Pinterest has announced Visual Search Ads, a new performance ad format placed in Search Results and Pin close-ups. Pinterest Performance+ is adding Priority Products and self-serve A/B testing, while App Promotion gives brands a dedicated objective for app installs. Restyle, a new camera feature for reimagining a room from a photo, is launching in beta in the US and Canada. Bring My Pinterest to Life, the platform's CTV series on Roku, is returning for a second
Thea Chippendale
Sep 233 min read
Starbucks and Peanuts celebrate autumn with Snoopy drinks and collectable merchandise
Key Takeaways Starbucks and Peanuts have created a global autumn collection celebrating 60 years of It’s the Great Pumpkin, Charlie Brown. The ten-piece range includes Snoopy drinkware, a plush toy, mini tote, bag charm and enamel pins. Two Peanuts-inspired Frappuccinos are available through the Trending Beverages section of the Starbucks app in the US. The limited-edition merchandise is available in selected Starbucks coffeehouses worldwide while stocks last. Starbucks is br
Thea Chippendale
Sep 222 min read
Dieux and Fishwife recreate their reusable eye masks in a collectable tin inspired by tinned seafood
Key Takeaways Dieux and Fishwife have created the limited-edition Good Taste Forever Eye Mask. The reusable medical-grade silicone patches feature blue sardine artwork by Fishwife illustrator Danny Miller. The $25 masks are stored inside a collectable tin inspired by Fishwife’s colourful seafood packaging. A $69 Glowing Skin Bundle combines the eye masks with three tins of Fishwife Sardines with Preserved Lemon. A skincare brand and a tinned fish company may not sound like th
Thea Chippendale
Sep 222 min read
Subway puts Will Arnett inside America’s head for ‘Feed Your SUBconscious’ campaign
Key Takeaways Subway has launched Feed Your SUBconscious, a new US brand platform starring actor and comedian Will Arnett. Arnett plays five different inner voices encouraging people to reconsider disappointing, expensive or inconvenient food choices. The opening 60-second film contrasts Subway with greasy fast food, expensive bowls and meals that leave customers unsatisfied. The platform will continue across broadcast and streaming television, audio, digital, social media, r
Thea Chippendale
Sep 223 min read
GANNI and Hunter make unpredictable weather considerably more stylish
Key Takeaways GANNI and Hunter have launched their first limited-edition collection of footwear, clothing and accessories for unpredictable weather. The 11-piece range combines Hunter’s weatherproof expertise with GANNI’s colourful Copenhagen style. Products include tall Wellington boots, Balmoral ankle boots, waterproof ponchos, bucket hats, an umbrella and a protective poncho for GANNI’s Bou bag. The collection uses leopard print, dark green, brown and bright yellow across
Thea Chippendale
Sep 213 min read
Columbia Sportswear pays hikers for the battered feet behind real adventures
Key Takeaways Columbia Sportswear has launched the F££T FUND to promote its new Peakfreak hiking shoes. Hikers can enter by sending Columbia a photograph of their bare feet taken outdoors during a hike. Selected entrants will receive £135, enough to purchase a pair of Peakfreak shoes. Winning photographs will appear in Columbia’s Hall of Feet social gallery. The adam&eve\TBWA campaign is running across EMEA and includes social teasers, influencer direct messages and an unusua
Thea Chippendale
Sep 213 min read
Ring Pop launches its first wedding collection with planner Mindy Weiss
Key Takeaways Ring Pop has created its first wedding collection with celebrity event planner Mindy Weiss as creative director. The range includes watermelon, citrus and strawberry sweets presented as lighter-toned gems on pearl-white rings. Individual wrappers feature wedding phrases including “Pop the Question”, “I Said Yes” and “Off the Market”. The collection launched on 15 September through David’s Bridal, IT’SUGAR, Amazon and Walmart, with wider US retail expansion plann
Thea Chippendale
Sep 214 min read
Good Foods launches ‘Guacxiety’ campaign to tackle the stress of buying avocados
Key Takeaways Good Foods launched “Guacxiety” for National Guacamole Day on 16 September 2026. A Harris Poll survey found that 82% of avocado buyers become frustrated when avocados spoil before they can use them. The campaign runs across digital channels and connected TV, using social-media language about the uncertainty of avocado ripeness. A free limited-edition avocado stress ball is available through the Good Foods website while stocks last. Buying an avocado can feel lik
Thea Chippendale
Sep 213 min read
Jersey Mike’s turns Danny DeVito into an unlikely NFL quarterback
Key Takeaways Jersey Mike’s has launched Game Day Mike’s Way for the second year of its NFL partnership. The hero film is a spoof biopic titled Stacked and Jacked: The Danny DeVito Story. Danny DeVito develops a powerful throwing arm by repeatedly lifting heavily filled subs. Eli Manning returns to continue the pair’s campaign rivalry, this time watching from the sidelines. After years of serving as Jersey Mike’s spokesperson, Danny DeVito has apparently been preparing for an
Thea Chippendale
Sep 212 min read
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