Moonpig and Roxie Nafousi encourage Brits to send themselves congratulations cards before they succeed

Key Takeaways

• Moonpig has partnered with manifestation coach and author Roxie Nafousi to encourage people to celebrate their goals before they achieve them.

• The idea is simple: write yourself a congratulations card for the job, deal or milestone you are working towards.

• Moonpig research found 77% of Brits have tried manifesting, and 11% of 18 to 24-year-olds have written themselves a congratulations card for a goal they had not yet reached.

• Cards are available through Moonpig's existing range online, with Nafousi sharing three rules for celebrating early.

Moonpig has found a new occasion for a greeting card, and it does not involve anyone else at all. The card company wants you to congratulate yourself on the promotion you haven't got yet.

Moonpig has partnered with manifestation coach Roxie Nafousi, author of Manifest: 7 Steps to Living Your Best Life, to champion early self-celebration by sending yourself a card for a goal before it happens. Rather than a product launch, it is a behaviour Moonpig has spotted in its own research and is now giving a name, a face and a set of rules.

How Moonpig and Roxie Nafousi are making the case for early celebration

According to Moonpig's research, 77% of Brits have tried some form of manifesting and 32% do so regularly. Younger adults are leading the way: 17% of 18 to 24-year-olds say they always manifest, 11% have written themselves a congratulations card for a goal they had not yet achieved, 9% have booked celebrations in advance and 8% have bought gifts ahead of time. The most manifested goals are better health (28%), money (22%), confidence and personal growth (20%), travel (18%) and a new job or promotion (15%).

Nafousi has set out three rules for doing it well: 1. Celebrate the commitment, not just the outcome

You don’t need to know exactly when or how something will happen. Congratulate yourself for making the decision to pursue it and for becoming someone who is willing to back yourself. The outcome may still be ahead of you, but your commitment is already worth recognising.

2. Make it physical

Don’t leave the celebration as a passing thought. Buy yourself a card and write the message you hope to receive one day. Choose a meaningful gift, book the dinner or raise a glass. A physical act makes your belief feel real and creates a memory your mind can return to when doubt inevitably creeps in.

3. Let the celebration strengthen your next action

Early celebration isn’t a replacement for doing the work. It should energise it. Once you’ve marked the moment, ask yourself: If I truly believed this was possible for me, what would I do next? Then take that step. Self-belief becomes powerful when it changes your behaviour.

The campaign leans on two real stories. Aimee, 30, from Glasgow, sent herself a card celebrating a publishing deal and received an offer from The Book Guild a week later. Daisy, 22, from London, wrote: "Dear Daisy, Congrats on your new job, well deserved! Love from Daisy xx", and had the job offer a week later.

Rachael Halliday, Marketing Director at Moonpig, said partnering with Nafousi "felt like a natural step towards supporting Brits in celebrating their goals – no matter how big or small."

SOURCES

[1] PA Media