As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this moder