Uber Eats launches the Morsel Marathon, a 26-stop London tasting menu with £262 credit for the first 100 finishers

Key Takeaways

• Uber Eats launched the Morsel Marathon in London on 1 November 2026, with a route of about 11.5km and 26 restaurant stops.

• The route was mapped with Charlie Dark MBE, founder of Run Dem Crew, and is now open to the public to walk, jog or run.

• The first 100 eligible people to finish and share their Strava activity on Instagram receive £262 in Uber Eats credit.

• Uber Eats is donating the equivalent of 150,000 meals to London food redistribution charity City Harvest.

Uber Eats has launched the Morsel Marathon, a 26-stop tasting menu for runners which swaps the 26.2 miles of a traditional marathon for 26 restaurants across east London. The route opened on Sunday 1st November, when hundreds of runners from London grassroots clubs took part in what has been billed as a world first, and it is now available for anybody who wants to attempt it. Covering about 11.5km, the course replaces energy gels with mini pizzas, gyoza, chicken bites and pastries, and it asks participants to stop and eat at checkpoints that arrive roughly every 0.4km.

Uber Eats Morsel Marathon route links 26 restaurants across east London

Uber Eats calls the event a moving tasting menu, and Charlie Dark MBE, founder of Run Dem Crew, mapped the route. The 26 stops include Eggslut, GAIL's, wagamama, Honest Burgers, Pizza Pilgrims, Beigel Bake, Rosa's Thai, Roti King, Coqfighter, Ole & Steen, SushiDog, Joe & The Juice, Bleecker Burger, Zia Lucia, Tofu Vegan and Sanjugo. National chains sit alongside neighbourhood independents, and participants can take the whole list in one go or split it into shorter sections across several weekends, whether they prefer to walk, jog, or run.

Anyone who insists on a true marathon is catered for, since Uber Eats suggests completing about 3.5 laps of the route and finishing at SushiDog, which means working through the whole menu three times before stopping for sushi. The competitive element is a prize for the first 100 eligible participants who finish the full route and share their recorded Strava activity on Instagram, tagging Uber Eats, with each receiving £262 in Uber Eats credit. That figure is a straightforward nod to the distance, and it turns a Strava upload into the promotion's entry form, which suits a sport where more than 60% of the 2024 London Marathon finishers uploaded their activities to the app.

Dark explained that running has always been about more than putting one foot in front of the other, and that it is also about culture, discovery, and seeing a city differently, before adding, "The Morsel Marathon takes that ethos and dials it up to eleven." He also said that the route "proves the best way to explore London is with a pair of running shoes and an appetite." Merve Basci, General Manager at Uber Eats UK, made the same connection from the brand's side when she said "London is one of the food capitals of the world and boasts a huge vibrant community of runners across the city."