Deliveroo gets Cheryl to recreate her 2009 pint of milk meme for Tesco's launch on the app with a signed milk jug

Key Takeaways

• Deliveroo has cast Cheryl in a new film that recreates her famous remark about no longer being able to nip to the garage in her pyjamas for a pint of milk.

• The ad, created by The Romans, celebrates Tesco's nationwide launch on Deliveroo, which now covers 75 UK towns and cities with Clubcard Prices and points.

• Fans who order Tesco through Deliveroo between 28 and 30 October 2026 are entered for a Cheryl-Skimmed bundle of teal silky pyjamas and a ceramic milk jug signed by Cheryl.

• Social content for the campaign is handled by Coolr, and it lands weeks after Cheryl was confirmed as a new coach on The Voice UK.

Deliveroo has finally solved the dairy dilemma that Cheryl described in 2009, when she admitted that fame meant she could no longer nip to the garage in her pyjamas for a pint of milk, by casting the singer in a new ad that has the milk brought to her instead. The film, which launched on 28th October 2026 and was created by The Romans, opens with Cheryl in her pyjamas about to make a cup of tea, only to discover that the fridge has no milk, so she opens the app and has a pint delivered from Tesco.

The campaign marks Tesco's arrival on Deliveroo across the country, and customers who ordered from Tesco through the app between 28th and 30th October had the chance of winning a Cheryl-Skimmed bundle. That bundle contained a pair of teal silky pyjamas and a ceramic milk jug signed by Cheryl herself.

Deliveroo's Cheryl-Skimmed bundle offers signed milk jugs to Tesco shoppers from 28 to 30 October

https://www.youtube.com/watch?v=lFvxk56-XHk

The original remark came from a 2009 documentary in which Cheryl said that slowly but surely she started to realise she could not "nip to the garage in my pyjamas anymore for a pint of milk", and it has since become a widely shared meme. Cheryl has been clear that she was happy to be in on the joke this time round, telling interviewers that "I actually just leaned right into it." She also explained why she agreed to revisit a line that is now well over a decade old, saying "I can't believe it's still doing the rounds, but we've had a good laugh giving it a glow up all these years later," which makes the recreation feel like a joke she is sharing with fans instead of one being made at her expense.

Underneath the joke, the film is explaining a fairly practical piece of news, which is that a Tesco shop can now arrive at the door without anyone needing to get dressed and leave the house. Suzy McClintock, VP consumer at Deliveroo, explained the brand's reasoning by pointing out that the problem Cheryl described is hardly unique to pop stars, as she said "Pop star or not, nobody enjoys nipping to the garage in their PJs for a pint of milk." She went on to explain that the recreation was designed to give the story a happier ending, adding that "That's why we've recreated Cheryl's iconic meme, this time with the milk delivered." McClintock then tied the joke back to the commercial news, saying that with Tesco now on Deliveroo across the nation "thousands of everyday essentials can be delivered straight to your door", with milk very much included in that promise.

The Cheryl-Skimmed entry works automatically for anyone who places a qualifying Tesco order through Deliveroo during the three day window, and coverage of the terms says that orders need to be worth at least £15, with entry subject to geographic restrictions and delivery fees. Coolr is handling the supporting social content, which means the campaign is designed to spread across the same feeds where the original clip has been circulating for years. In interviews around the launch Cheryl also reflected on the period that gave the meme its meaning, explaining that "I lived through that era with the press, and it was a period where I couldn't breathe." She added that things are now very different, as she described herself as "very much the school mum now", which gives the pyjamas and the cup of tea a slightly more grounded feel than the paparazzi years ever allowed.