Gabbriette fronts Belvedere's Dirty Hour campaign, mixing espresso martinis and affogatos with coffee-flavoured Dirty Brew vodka

Key Takeaways

• Belvedere has cast model and musician Gabbriette in Dirty Hour, a campaign for its coffee-flavoured Dirty Brew vodka.

• The campaign is a series of short films that play with the format of a cocktail tutorial.

• Gabbriette makes three serves on camera, the Dirty Espresso Martini, the Dirty Affogato and the Dirty Latte.

• Dirty Brew combines Belvedere Organic Vodka with roasted organic robusta coffee and went nationwide in the US on 1 April 2026.

Gabbriette brings her distinctive style to cocktail hour as the face of Belvedere’s Dirty Hour, a campaign for its coffee flavoured Dirty Brew vodka that puts her own spin on the familiar cocktail tutorial format.

Across a series of short films, Gabbriette works her way through three coffee-led drinks, a Dirty Espresso Martini, a Dirty Affogato and a Dirty Latte. Vanity Teen describes her as a "model, musician and internet provocateur" and suggests she gives the product a character instead of simply presenting it, which sets the tone for a campaign that treats the after-dark espresso martini as a mood as much as a recipe.

Belvedere casts Gabbriette in Dirty Hour films that remake three Dirty Brew cocktails

Dirty Hour gives the familiar cocktail tutorial a playful, irreverent twist, with three short films each dedicated to a different Dirty Brew serve. Coffee runs through all three, from the espresso martini to an affogato made by pouring the spirit over vanilla ice cream and an iced latte given what Belvedere calls “the darker edge” of Dirty Brew.

Blending Belvedere Organic Vodka with roasted organic robusta coffee, Dirty Brew has notes of espresso, toffee and dark chocolate, with a hint of rye spice on the finish, according to the brand. Numéro Netherlands reports that the spirit is bottled at 30% ABV and presented in a matte black bottle with gold accents, carrying the darker aesthetic seen throughout the campaign.