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  • Writer's pictureThea Chippendale

How To Use Coverage Book To Make Your PR Reporting Easier

As a PR, your time is precious. You need tools that help you focus on the impactful parts of your job rather than getting bogged down with tedious tasks. This is where CoverageBook comes into play. The tool is designed specifically for busy PR pros. CoverageBook allows you to create high-impact PR reports with minimal effort. Here's why you should be using this tool and how to get started,


1. Simplify Your Reporting Process

CoverageBook is wonderfully simple to use and easy to get started with. You can begin creating impressive PR reports highlighting your hard work without complex training or certification. The intuitive interface means you spend less time figuring out the tool and more time focusing on your core PR activities.


2. Access Credible Metrics

Gone are the days of manually searching for audience statistics or formatting hyperlinks. CoverageBook provides all the credible metrics you need, such as estimated views, social shares, and audience stats for website articles and social media coverage. Additionally, it checks for links to report on the SEO benefits of your digital PR activities. You can add custom metrics from your sources for a more personalised touch.


3. Create Engaging Reports

CoverageBook offers flexible, easy-to-digest formats that delight clients and stakeholders. Whether you need scannable overviews or full-page displays, the tool has three different coverage layouts to keep your report readers engaged. Customise your reports with logos, brand colours, images, and custom slides to ensure your report stands out, helping you retain clients and secure more business.


How to Get Started with CoverageBook: A Step-by-Step Guide To Making PR Reporting Easier


Step 1: Sign Up for a Free Trial


To get started, visit the CoverageBook website and click on the "Start Free Trial" button. You will need to enter your details, but no credit card is required.

A screenshot of the CoverageBook site that points to the sign up sign and says Step 1: Sign Up

Step 2: Set Up Your First Report


After logging in, you can set up your first report by clicking on "Create a New Book." Name your report and choose a client or campaign to associate it with.

A screenshot of the CoverageBook homepage with a popup that says Create New Book and an arrow pointing to the box saying Step 2: Create Your First Book

Step 3: Add Coverage Links


Next, click on "Add Coverage" and enter the URLs of the articles, social media posts, or other media coverage you want to include. CoverageBook will automatically fetch and display the relevant metrics.

A screenshot of the CoverageBook homepage where there is multiple elements such as the intro and summary, this has arrows pointing towards adding links to coverage

Step 4: Customise Your Report


You can customise your report using the available options to add your logos, brand colours, and any other custom elements. Choose your preferred layout from the options provided and add any additional notes or custom metrics as needed.

A screenshot of the CoverageBook homepage that highlight the custom features where you can add your own logo and accent colour

Step 5: Review and Finalise


Review the automatically generated screenshots, audience stats, and other details. Make any necessary edits or adjustments to ensure everything is accurate and polished.


A screenshot of the CoverageBook website where you can see key metrics such as the engagement, audience and estimated views.

Step 6: Share Your Report


Once you are satisfied with your report, click on "Share." You can either generate a shareable link or download the report as a PDF. Share the report with your clients or stakeholders to showcase the full impact of your PR efforts.

Screenshot of CoverageBook that has three different options such as share online, create a PDF or download as a CSV

Discover More


Dive into all the features and see why it's trusted by professionals worldwide, and start your free trial today—click here to get started!

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