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Paddy Power declares England’s ‘Kane-dependence’ with timely World Cup stunt
As England prepares for its World Cup quarter-final against Norway, brands continue to find creative ways to tap into football fever. One of the standout activations from the knockout stages came from Paddy Power, which turned one of football’s longest-running debates into an official declaration. Following Harry Kane’s two-goal performance against DR Congo, which secured England’s place in the knockout rounds, the bookmaker unveiled The Declaration of Kane-dependence, a camp
Thea Chippendale
2 days ago3 min read
The Best PR & Marketing Campaigns of June 2026
June proved exactly why we love working in PR. From World Cup activations and celebrity partnerships to purpose-led campaigns and brilliantly simple creative ideas, brands found countless ways to stay part of the conversation. The month’s best campaigns weren’t just about launching new products. We saw brands respond to cultural moments, reimagine familiar stories, collaborate in unexpected ways and turn everyday insights into memorable marketing. Whether it was recreating a
Thea Chippendale
2 days ago8 min read
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