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Behind The Brand: Marissa Pysarczuk on Building an In-House PR Team, Creative Digital PR and Making Waste Newsworthy
Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side

Marissa Pysarczuk
Jun 309 min read


How To Do PR For Automotive Clients and Land Coverage
The principles of PR for automotive clients is very similar to other industries, but the nature of the automotive media landscape does...

Jake Kilshaw
Jun 27, 20242 min read


How To Navigate A Career Change and Break Into The PR Industry
The first person I ever had the pleasure of having on The PR Insider newsletter was Grace Burton, so it only felt fitting that she was...

Grace Burton
Apr 16, 20247 min read

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