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Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
2 days ago4 min read


Winning Over the Reluctant Client: How To Persuade Clients To Take Risks With Their PR Strategies
This week in the newsletter, we had the pleasure of talking to Marissa Pysarczuk , who is a Digital PR Manager at Digitaloft . With her...

Marissa Pysarczuk
Jul 18, 20243 min read


How To Validate Your PR Idea Before Your Campaign Launch
This week, Ellie Hearn, the Senior PR Strategist at Journey Further, shared her thoughts on validating PR ideas before you spend the time a

Ellie Hearn
May 24, 20243 min read


The Creative PR Insider Round-Up: from pizza-scented perfumes to Coca-Cola's crinkled logo
Here's your round up of some of the biggest creative campaigns from the past 7 days. Coca-Cola Crinkles It's Logo For The Environment...
Thea Chippendale
Apr 29, 20242 min read


The Creative PR Insider Round Up: from Heineken's Boring Phone to Pedigree's Tail Orchestra
Here's your round up of some of the biggest creative campaigns from the past 7 days. Heineken and Bodega, ‘The Boring Phone’ This...

Thea Chippendale
Apr 19, 20243 min read

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