Digital PR is often associated with consumer brands and flashy campaigns, but Marissa Pysarczuk has built a career proving that creativity can thrive in even the most unexpected industries. As Head of PR at Business Waste, she’s transformed topics like recycling, fly-tipping, disposable vapes and litter into headline-grabbing campaigns that consistently earn national coverage, build authority and support business growth. Since moving in-house after nearly a decade agency-side

With temperatures expected to reach 40°C in parts of the UK this week and the Met Office issuing a rare Red Extreme Heat Warning, Britain’s heatwave has become one of the biggest news stories in the country. As consumers search for ways to stay cool, protect their homes and keep their families safe, brands and organisations across almost every sector have been quick to join the conversation. From charities sharing life-saving advice to businesses highlighting unexpected risks