Sol de Janeiro and Aurelia Nobels launch the Cheirosa Perfume Mist, a limited edition $26 scent inspired by her racing career

Key Takeaways

• Sol de Janeiro has teamed up with Brazilian racing driver Aurelia Nobels, a former Ferrari Driver Academy member and two-season F1 Academy racer.

• The Sol de Janeiro x Aurelia Nobels Cheirosa Perfume Mist is a limited edition signature scent inspired by the driver and her racing career.

• The fruity floral mist mixes passionfruit pulp and a Brazilian cachaça accord with red poppy, sugarcane, coconut, vanilla and driftwood.

• It costs $26 for a single 90ml bottle and is sold in limited quantities through the Sol de Janeiro website.

Sol de Janeiro has turned a racing career into a fragrance, launching the Sol de Janeiro x Aurelia Nobels Cheirosa Perfume Mist as a limited edition scent built around the Brazilian racer who spent two seasons on the F1 Academy grid. The brand pitches the mist as a scent that captures the exhilaration of a win.

Sol de Janeiro x Aurelia Nobels Cheirosa Perfume Mist costs $26 for a limited 90ml bottle

The scent is a fruity floral mist inspired by Aurelia Nobels, which opens on passionfruit pulp and a Brazilian cachaça accord before moving into red poppy and sugarcane in the heart. It then dries down to fresh coconut, vanilla and smooth driftwood, so the cachaça and sugarcane notes nod to Brazil's national spirit while the coconut keeps it firmly in the sunny territory that Sol de Janeiro fans already know.

Aurelia Nobels joins Sol de Janeiro's growing roster of women athletes after the Washington Spirit deal

The partnership follows a run of sports deals from Sol de Janeiro in 2026, which began when the brand became the Official Body Care and Celebration Partner of the Washington Spirit in June with a multi-year agreement covering the 2026 to 2028 seasons. That announcement promised a Sol de Janeiro Celebration Cam in the stadium, product sampling and "exclusive athlete inspired limited-edition drops", while Chief Executive Officer Jordan Saxemard said "We are thrilled to enter the world of soccer, a sport deeply intertwined with Brazilian identity" as the deal was unveiled. In September the brand went further and named Spirit and US Women's National Team players Trinity Rodman and Tara Rudd as ambassadors, with their first campaign focused on its Intense Perfume Mist. The Nobels mist reads as the athlete inspired limited drop idea in action, because it takes the brand's celebration theme off the football pitch and puts it on the podium.

The timing also lines up with beauty's wider push into women's motorsport, since F1 Academy named Sephora its Official Beauty Retail Partner in March 2026, a deal that brought glam bars into the Paddock Club and a Sephora branded car onto the grid. Sol de Janeiro has been sold in Sephora stores across the US since 2016, so a racing scent sits comfortably next to a retail partner that is already making beauty part of race weekend.

Sol de Janeiro has spent several years building fragrance into its business through talent and big cultural moments, from its May 2023 "Where Will They Take You" perfume mist campaign with actress Barbie Ferreira to its April 2025 deal as the first fragrance partner of the Coachella Valley Music and Arts Festival. This year it has also launched the Cheiroso Cologne Mist in July, its first move into men's fragrance, and the longer lasting Intense Perfume Mist in August.

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