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NikeSKIMS brings Olympians including Chloe Kim and Jutta Leerdam into its autumn campaign
Key Takeaways
NikeSKIMS has launched Fall '26 Edit 01, a 40-piece collection fronted by Olympic athletes.
The campaign features snowboarder Chloe Kim, speed skater Jutta Leerdam and hurdler Anna Cockrell among its stars.
The collection introduces a new Performance Cotton Blend alongside updated Satin Shine and Studio Stretch pieces.
A year after Nike and SKIMS first joined forces, the partnership is still leaning on the people who give sportswear its credibility: athletes who actually need it to perform. NikeSKIMS' autumn campaign places Olympians, including Chloe Kim, Jutta Leerdam and Anna Cockrell, at the centre of Fall '26 Edit 01, a 40-piece drop designed to transition from serious training and everyday wardrobes. Rather than using the athletes merely as famous faces, the campaign uses them to prove that clothes with SKIMS' shapewear heritage can withstand elite sport.
Olympians front a 40-piece collection built for training and everyday wear
The collection landed on 17 September on Nike.com and Skims.com, with its main new addition a Performance Cotton Blend. The fabric pairs the softness of cotton with Nike Dri-FIT moisture management, while the tops are garment-washed for a slightly worn, vintage look that feels closer to a favourite T-shirt than technical kit.
Alongside it, NikeSKIMS has expanded its Satin Shine and Studio Stretch lines with new designs, while core pieces from earlier drops return in a fresh seasonal colour palette.
The casting spans very different sports, using Chloe Kim, one of snowboarding's most decorated riders; Jutta Leerdam, a world champion speed skater; and Anna Cockrell, an Olympic hurdler. Seeing the same collection worn by athletes whose bodies and movements have such different demands supports the brand's promise that its pieces fit and flex around the person wearing them.
Timing the campaign for autumn also broadens its relevance, and by using winter athletes such as Kim and Leerdam, it naturally points to colder months and the next competitive season, while the vintage-washed cotton gives the drop an easy, off-duty feel for people who never plan to go near a halfpipe or ice rink. It is a similar balance to GANNI and Hunter’s recent wet-weather collection, where each brand brings something the other could not offer on its own.
Why The PR Insider loves it
We love seeing NikeSKIMS put actual athletes at the forefront of its campaigns, particularly when so many activewear brands rely on celebrities with huge platforms who aren't necessarily known for their involvement in sport. There's nothing wrong with a celebrity collaboration, but when you're investing in performance wear, you want to know the products have been designed for more than just looking good in the gym.
SKIMS has also become known for some of its more unconventional launches, from the nipple bra to its increasingly playful product releases, which have certainly helped get people talking about the brand. But what I particularly love about the NikeSKIMS partnership is that it gives the products a different kind of credibility. By bringing together a snowboarder, a speed skater and a hurdler, the campaign shows how the collection works across different bodies, sports and types of movement, reminding people that there's real performance behind the aesthetic. It's a direction that I think has been incredibly positive for how SKIMS is perceived, helping establish the brand as a more serious name in the activewear industry while keeping the personality that made people pay attention to it in the first place.
SOURCES
[1] Variety
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