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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
GUESS brings back low rise denim with the B Jean Low Rise campaign starring singer and actress Becky G
Key Takeaways GUESS has launched the B Jean Low Rise, a slim bootcut jean that revisits the brand's early 2000s denim, with Becky G as the face of the campaign. The jean comes as a classic low rise bootcut and as a version with a signature triangle panel running along the side seam. Washes include Fireside Dark, Fireside Mid and Re-Life Black, and prices run from £105 to £120. The B Jean is available now in selected GUESS stores worldwide, on GUESS.com and through exclusive w
Thea Chippendale
2 days ago3 min read
Victoria Beckham launches her first tableware range with Westwing, from shell-shaped butter dishes to hammered cutlery and rippled glassware
Key Takeaways Victoria Beckham has launched her first tableware collection in partnership with Westwing, the German homeware retailer that arrived in the UK earlier in 2026. The collection covers tableware, textiles and decorative objects, including shell-shaped butter dishes, hammered cutlery, textured glassware and embroidered linens. Pieces draw on the 19th-century Arts and Crafts movement and on chain and shell motifs from Beckham's ready-to-wear and accessories, in a pal
Thea Chippendale
3 days ago3 min read
Pampers redesigns its wipes to dispense one at a time and hires comedian Iliza Shlesinger to explain the wipe maths
Key Takeaways Pampers has redesigned how its baby wipes dispense so that parents get one wipe per pull. The update covers Pampers Sensitive, Aqua Pure, Ultra Clean, Complete Clean and Clean & Calm Wipes. Comedian, actress and mother Iliza Shlesinger fronts a comic campaign built around parents pulling out a handful of wipes when they only wanted one. P&G announced the change on 9 October 2026, with a campaign video and more details on Pampers.com. Anyone who has changed a nap
Thea Chippendale
3 days ago3 min read
Fireball hides Torch'd Vanilla whisky inside a $10 romantasy book called the Vanilla Smut Stash with Off Campus star Antonio Cipriano
Key Takeaways Fireball has launched the Fireball Vanilla Smut Stash, a limited-edition spicy romantasy book with a secret compartment holding two 50mL bottles of its new Torch'd Vanilla flavour. The book costs $10 and goes on sale online to fans aged 21 and over on 21 and 28 October, both from 9am CST, at fireballwhisky.com/smutstash. Off Campus actor Antonio Cipriano plays the brand's leading man in a social video running on Instagram and TikTok. Fireball is also taking over
Thea Chippendale
3 days ago3 min read
Hailey Bieber returns to the barre with a 23-piece ballet-inspired activewear capsule for British brand Adanola
Key Takeaways Hailey Bieber has designed a 23-piece capsule with Manchester-based activewear brand Adanola, inspired by her 12 years of ballet training. The collection includes leg warmers, knit boleros, wrap tops, fold waist yoga pants, fleeces and a Sling bag, with an embroidered Adanola x Hailey Bieber logo throughout. Prices run from £34 to £100, in a palette of dusty pink, mauve, blue, yellow, black and Adanola's Coffee Bean shade. The capsule launches on Adanola.com at
Thea Chippendale
4 days ago3 min read
Kim Cattrall stars as an always informed brand executive in Meltwater's Intelligence is Always in Style campaign
Key Takeaways Meltwater has launched Intelligence is Always in Style, a brand campaign starring actress Kim Cattrall as a fictional brand executive who is always one step ahead. The cinematic short film series is set in New York City and was developed by Meltwater's in-house marketing team, with films directed by creative director Drue Bisley and production agency DEAD Films. Cattrall's character tracks brand conversations across channels, manages reputation across LLMs and s
Thea Chippendale
5 days ago3 min read
Veuve Clicquot opens Club Solaire on Venice Beach with Charlize Theron and an Este Haim DJ set
Key Takeaways Veuve Clicquot brought its Club Solaire pop-up to Venice Beach, with a VIP opening on 1 October 2026 attended by Charlize Theron, Grace Van Patten and Christina Hendricks. Este Haim played a DJ set at the opening, held in a two-storey beachside venue dressed in the brand's signature yellow. The weekend featured six ticketed experiences with collaborators including Michelin-starred chef Jordan Kahn and Folderol founder Jessica Yang. Club Solaire ran from 2 to 4 O
Thea Chippendale
6 days ago2 min read
Christina Aguilera brings Lady Marmalade showgirl glamour to Charlotte Tilbury's Hollywood Holiday Wonderland
Key Takeaways Christina Aguilera stars in Charlotte Tilbury's Holiday 2026 campaign, Charlotte's Hollywood Holiday Wonderland, which launched on 1 October 2026. The campaign marks 25 years since her 2001 Lady Marmalade moment and features her dancing to the track alongside Charlotte Tilbury, Jasmine Tookes and Bella Tilbury. The hero product is the new limited-edition Hollywood Flawless Light Tricks Eye Palette, priced at £58 in the UK and $68 in the US. The holiday range inc
Thea Chippendale
Oct 72 min read
Moonpig and Roxie Nafousi encourage Brits to send themselves congratulations cards before they succeed
Key Takeaways Moonpig has partnered with manifestation coach and author Roxie Nafousi to encourage people to celebrate their goals before they achieve them. The idea is simple: write yourself a congratulations card for the job, deal or milestone you are working towards. Moonpig research found 77% of Brits have tried manifesting, and 11% of 18 to 24-year-olds have written themselves a congratulations card for a goal they had not yet reached. Cards are available through Moonpig
Thea Chippendale
Oct 52 min read
Pinterest and Chamberlain Coffee launch a Wilderkind-inspired almond blend, blueberry syrup and picnic merch
Key Takeaways Pinterest and Emma Chamberlain's Chamberlain Coffee have teamed up for a second trend-inspired collection, this time built around the Pinterest Predicts 2026 trend Wilderkind. Emma Chamberlain shaped the flavour, visuals and merch using Pinterest boards filled with forest animals, blueberries and woodland scenes. The range includes a limited-edition Organic Almond Flavored Blend, Blueberry Natural Syrup, a mug and a picnic blanket. It's available from 1st Octobe
Thea Chippendale
Oct 13 min read
Heidi Klum and Apothic launch $10.31 wine 'blood bags' for Halloween
Key Takeaways Apothic, the red blend wine from E. & J. Gallo, has teamed up with Heidi Klum on a limited-edition Halloween drop. The Apothic Type 'A' Blood Bag is a collectable made to look like a blood transfusion bag, signed by Klum and sold empty so buyers can fill it with their own wine. A two-pack costs $10.31 and arrives in a custom red cooler, with Apothic Red sold separately. The first drop went live on ApothicBloodTypeA.com on 17 September at 10:31pm ET for US adults
Thea Chippendale
Sep 282 min read
Kendall Jenner plays every version of herself in Beats' new customisable headphone campaign
Key Takeaways Beats has launched Beats 360, over-ear headphones with interchangeable, customisable ear cushions. Kendall Jenner plays several versions of herself, from gym-goer to barista, in the launch film. The campaign, created by Uncommon Creative Studio and directed by Ariel Fisher, runs under the line "One headphone. Every version of you." Beats 360 went on sale at apple.com on 22 September, arriving in stores on 24 September. From early-morning gym sessions and coffee
Thea Chippendale
Sep 243 min read
Calvin Klein launches the Perfectly Fit Custom Lift bra with Teyana Taylor
Key Takeaways Calvin Klein has launched the Perfectly Fit Custom Lift bra, the latest evolution of its everyday bra line. The bra uses padding tailored to each cup size, offering more lift in smaller sizes and less in larger ones. Teyana Taylor stars in the campaign, directed and photographed by Gordon Von Steiner and set to Tina Turner. The collection is available now at Calvin Klein stores and calvinklein.com in underwire and wire-free styles. Finding the perfect bra can be
Thea Chippendale
Sep 243 min read
Subway puts Will Arnett inside America’s head for ‘Feed Your SUBconscious’ campaign
Key Takeaways Subway has launched Feed Your SUBconscious, a new US brand platform starring actor and comedian Will Arnett. Arnett plays five different inner voices encouraging people to reconsider disappointing, expensive or inconvenient food choices. The opening 60-second film contrasts Subway with greasy fast food, expensive bowls and meals that leave customers unsatisfied. The platform will continue across broadcast and streaming television, audio, digital, social media, r
Thea Chippendale
Sep 223 min read
Samsung puts smartphone switching into therapy with Dr Orna Guralnik
Key Takeaways Samsung’s Switchers campaign stars clinical psychologist and Couples Therapy expert Dr Orna Guralnik. Seven light-hearted films explore the emotional reasons people remain loyal to a familiar smartphone brand. The campaign features Ciara Miller and Dylan Efron, Carl Schmidt and Aniya Harvey, and former NFL players Nick Foles and Clay Matthews. Samsung says 30% of Galaxy Z Flip8 customers have moved from a competing smartphone brand since its launch. Switchers al
Thea Chippendale
Sep 213 min read
Lila Moss, Omnipod and Calm join forces to create free wellbeing resources designed for people living with diabetes
Healthcare campaigns have traditionally centred around the physical realities of living with a condition. For diabetes brands, that has often meant talking about blood sugar management, insulin delivery and the latest technology designed to make everyday life easier. While those advancements remain incredibly important, they rarely acknowledge another side of the condition that many people experience every single day: the emotional weight that comes with constantly having to
Thea Chippendale
Jul 144 min read
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