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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Christina Aguilera brings Lady Marmalade showgirl glamour to Charlotte Tilbury's Hollywood Holiday Wonderland
Key Takeaways Christina Aguilera stars in Charlotte Tilbury's Holiday 2026 campaign, Charlotte's Hollywood Holiday Wonderland, which launched on 1 October 2026. The campaign marks 25 years since her 2001 Lady Marmalade moment and features her dancing to the track alongside Charlotte Tilbury, Jasmine Tookes and Bella Tilbury. The hero product is the new limited-edition Hollywood Flawless Light Tricks Eye Palette, priced at £58 in the UK and $68 in the US. The holiday range inc
Thea Chippendale
4 hours ago2 min read
Moonpig and Roxie Nafousi encourage Brits to send themselves congratulations cards before they succeed
Key Takeaways Moonpig has partnered with manifestation coach and author Roxie Nafousi to encourage people to celebrate their goals before they achieve them. The idea is simple: write yourself a congratulations card for the job, deal or milestone you are working towards. Moonpig research found 77% of Brits have tried manifesting, and 11% of 18 to 24-year-olds have written themselves a congratulations card for a goal they had not yet reached. Cards are available through Moonpig
Thea Chippendale
2 days ago2 min read
Pinterest and Chamberlain Coffee launch a Wilderkind-inspired almond blend, blueberry syrup and picnic merch
Key Takeaways Pinterest and Emma Chamberlain's Chamberlain Coffee have teamed up for a second trend-inspired collection, this time built around the Pinterest Predicts 2026 trend Wilderkind. Emma Chamberlain shaped the flavour, visuals and merch using Pinterest boards filled with forest animals, blueberries and woodland scenes. The range includes a limited-edition Organic Almond Flavored Blend, Blueberry Natural Syrup, a mug and a picnic blanket. It's available from 1st Octobe
Thea Chippendale
6 days ago3 min read
Heidi Klum and Apothic launch $10.31 wine 'blood bags' for Halloween
Key Takeaways Apothic, the red blend wine from E. & J. Gallo, has teamed up with Heidi Klum on a limited-edition Halloween drop. The Apothic Type 'A' Blood Bag is a collectable made to look like a blood transfusion bag, signed by Klum and sold empty so buyers can fill it with their own wine. A two-pack costs $10.31 and arrives in a custom red cooler, with Apothic Red sold separately. The first drop went live on ApothicBloodTypeA.com on 17 September at 10:31pm ET for US adults
Thea Chippendale
Sep 282 min read
Kendall Jenner plays every version of herself in Beats' new customisable headphone campaign
Key Takeaways Beats has launched Beats 360, over-ear headphones with interchangeable, customisable ear cushions. Kendall Jenner plays several versions of herself, from gym-goer to barista, in the launch film. The campaign, created by Uncommon Creative Studio and directed by Ariel Fisher, runs under the line "One headphone. Every version of you." Beats 360 went on sale at apple.com on 22 September, arriving in stores on 24 September. From early-morning gym sessions and coffee
Thea Chippendale
Sep 243 min read
Calvin Klein launches the Perfectly Fit Custom Lift bra with Teyana Taylor
Key Takeaways Calvin Klein has launched the Perfectly Fit Custom Lift bra, the latest evolution of its everyday bra line. The bra uses padding tailored to each cup size, offering more lift in smaller sizes and less in larger ones. Teyana Taylor stars in the campaign, directed and photographed by Gordon Von Steiner and set to Tina Turner. The collection is available now at Calvin Klein stores and calvinklein.com in underwire and wire-free styles. Finding the perfect bra can be
Thea Chippendale
Sep 243 min read
Subway puts Will Arnett inside America’s head for ‘Feed Your SUBconscious’ campaign
Key Takeaways Subway has launched Feed Your SUBconscious, a new US brand platform starring actor and comedian Will Arnett. Arnett plays five different inner voices encouraging people to reconsider disappointing, expensive or inconvenient food choices. The opening 60-second film contrasts Subway with greasy fast food, expensive bowls and meals that leave customers unsatisfied. The platform will continue across broadcast and streaming television, audio, digital, social media, r
Thea Chippendale
Sep 223 min read
Samsung puts smartphone switching into therapy with Dr Orna Guralnik
Key Takeaways Samsung’s Switchers campaign stars clinical psychologist and Couples Therapy expert Dr Orna Guralnik. Seven light-hearted films explore the emotional reasons people remain loyal to a familiar smartphone brand. The campaign features Ciara Miller and Dylan Efron, Carl Schmidt and Aniya Harvey, and former NFL players Nick Foles and Clay Matthews. Samsung says 30% of Galaxy Z Flip8 customers have moved from a competing smartphone brand since its launch. Switchers al
Thea Chippendale
Sep 213 min read
Lila Moss, Omnipod and Calm join forces to create free wellbeing resources designed for people living with diabetes
Healthcare campaigns have traditionally centred around the physical realities of living with a condition. For diabetes brands, that has often meant talking about blood sugar management, insulin delivery and the latest technology designed to make everyday life easier. While those advancements remain incredibly important, they rarely acknowledge another side of the condition that many people experience every single day: the emotional weight that comes with constantly having to
Thea Chippendale
Jul 144 min read
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