top of page
.png)
.png){kind=small}
the latest pr campaigns, marketing trends & industry insights
.png){kind=small}
Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Pringles offers one die-hard fan a can-shaped urn and 200 years of crisps in its Once You Drop Halloween campaign
Key Takeaways Pringles has launched Once You Drop, a Halloween campaign that asks US fans to pledge to be buried in a Pringles can. One winner will receive a one-of-a-kind, personally engraved urn shaped like the Pringles can, plus an "afterlifetime" supply of Pringles covering 200 years. Entries are open at OnceYouDrop.com from 13 October to 22 October 2026 for legal US residents aged 18 or over, with the winner notified around 31 October. The campaign is fronted by real fun
Thea Chippendale
3 days ago3 min read
Chipotle launches a 170 litre Big Ass Chipotle Bag to promote Family Meals, with weekly prize draws for US Rewards members
Key Takeaways Chipotle has launched the limited-edition Big Ass Chipotle Bag, a supersized version of its to-go bag measuring 36 inches wide, 24 inches tall and 12 inches deep. The bag promotes Family Meals, the chain's digital-exclusive group order that serves four to six people for less than $10 per person. US Chipotle Rewards members who order a Family Meal through the app or Chipotle.com are entered automatically into weekly draws running from 13 October to 10 November 20
Thea Chippendale
3 days ago2 min read
Victoria Beckham launches her first tableware range with Westwing, from shell-shaped butter dishes to hammered cutlery and rippled glassware
Key Takeaways Victoria Beckham has launched her first tableware collection in partnership with Westwing, the German homeware retailer that arrived in the UK earlier in 2026. The collection covers tableware, textiles and decorative objects, including shell-shaped butter dishes, hammered cutlery, textured glassware and embroidered linens. Pieces draw on the 19th-century Arts and Crafts movement and on chain and shell motifs from Beckham's ready-to-wear and accessories, in a pal
Thea Chippendale
3 days ago3 min read
Crocs and BARK launch the Snore Mode dog bed, an oversized Classic Clog for dogs to sleep in
Key Takeaways BARK and Crocs have expanded their Pet Crocs partnership beyond dog shoes into beds, toys and walking gear. The headline product is the Crocs Snore Mode dog bed, an oversized Classic Clog with Jibbitz-inspired slots for swappable plush charms. The line also includes clog-themed toys, collars, leashes, poop bag holders and a new Espresso brown colourway of Pet Crocs shoes. It is available now to BarkBox and Super Chewer subscribers and on bark.co, with a Crocs.co
Thea Chippendale
3 days ago3 min read
Fireball hides Torch'd Vanilla whisky inside a $10 romantasy book called the Vanilla Smut Stash with Off Campus star Antonio Cipriano
Key Takeaways Fireball has launched the Fireball Vanilla Smut Stash, a limited-edition spicy romantasy book with a secret compartment holding two 50mL bottles of its new Torch'd Vanilla flavour. The book costs $10 and goes on sale online to fans aged 21 and over on 21 and 28 October, both from 9am CST, at fireballwhisky.com/smutstash. Off Campus actor Antonio Cipriano plays the brand's leading man in a social video running on Instagram and TikTok. Fireball is also taking over
Thea Chippendale
3 days ago3 min read
Krusteaz launches the Pancake Pause Box, a phone safe that comes with a year's supply of pancake mix
Key Takeaways Krusteaz has created the Pancake Pause Box, a limited-edition phone safe designed to keep devices off the breakfast table. Phones go inside and the box locks when the knob is turned until hearts appear. Each box comes with a year's supply of Krusteaz Buttermilk Complete Pancake Mix, which the brand puts at eight 32-ounce boxes. Requests open at PancakePauseBox.com on 15 October at 12pm ET, with boxes available in limited quantities on a first-come, first-served
Thea Chippendale
5 days ago3 min read
Bobbie and Scrub Daddy drop limited edition parent merch including a $55 Cleaning Bottles hoodie
Key Takeaways Organic infant formula brand Bobbie has released a limited edition merch collection with cleaning brand Scrub Daddy, which Bobbie's product pages also call Bobbie x Scrub Baby. The three pieces are the $35 Who's Your Bobbie Daddy Adult Tee, the $55 Cleaning Bottles Adult Hoodie and the $25 I Heart Bobbies Baby Onesie. Every item was designed by the artist known as @spaceboycole and carries a joke about the less glamorous side of bottle feeding. The collection is
Thea Chippendale
5 days ago3 min read
Premier Inn poll settles the firm or soft pillow debate as Rylan tests 377,000 new pillows
Key Takeaways Premier Inn commissioned a OnePoll survey of 2,000 UK adults to find out what kind of pillow Brits really want. Firm pillows won comfortably, with 46% preferring them compared with 29% who would rather sink into something soft. The poll accompanies Premier Inn replacing more than 377,000 pillows across its hotels, with a firm and a soft option in every room. TV presenter Rylan Clark gathered the nation's "pillowpinions" and tested the new pillows for the campaig
Thea Chippendale
6 days ago2 min read
Liquid Death and goodwipes give sCREAM Soda flushable wipes the luxury skincare ad treatment
Key Takeaways Liquid Death and flushable wipes brand goodwipes have launched the second phase of their sCREAM Soda wipes collaboration. The new film parodies prestige skincare advertising with the line "Pamper your cheeks", and yes, it means those cheeks. The limited-edition wipes are infused with Liquid Death Mountain Water, the brand's sCREAM Soda scent, aloe and vitamin E. They are sold exclusively at more than 4,000 Walmart stores across the US until January 2027. Liquid
Thea Chippendale
6 days ago2 min read
The Home Depot launches a $29.99 holiday sweater with tool-stocked apron pockets
Key Takeaways The Home Depot has launched its first-ever Holiday Sweater, a limited-edition novelty jumper with the retailer's orange apron pockets on the front. The pockets come stocked with more than $150 worth of tools and accessories from Husky, DEWALT, Command and Milwaukee, plus a $50 peppermint-scented gift card. The sweater costs $29.99 in unisex sizes XS to XXL, with drops on 1 October at 11am ET and 15 October, limited to one per customer. It launched alongside The
Thea Chippendale
Oct 73 min read
Four'N Twenty and TBWA\Sydney launch the Pie Scarf, a footy scarf with built-in pie pockets
Key Takeaways Toyota (GB) has teamed up with Juicy Couture to create the Aygo X Juicy Edition, a single bespoke car inspired by the noughties. The car has a pink zebra print wrap, a diamante Juicy logo on the tailgate and plush pink leather seats with silver Juicy stitching. One winner will drive it away after entering a Y2K trivia competition at toyota.co.uk, which closes one minute past midnight on 1 November 2026. Pink fluffy Juicy x Aygo X mirror dice are up for grabs in
Thea Chippendale
Oct 63 min read
Cup Noodles launches blood red Vampire Noodles at Walmart with a matching $3,999 Titan Casket coffin
Key Takeaways Cup Noodles, the instant noodle brand from Nissin Foods, has launched limited-edition Vampire Noodles for Halloween. The Hot Garlic Chicken noodles turn blood-red when hot water is added, thanks to natural beet colouring. A custom Vampire Noodles casket made with Titan Casket costs $3,999, with a deep maroon gloss finish and an "It's to Die For" head panel. The noodles cost $1.18 at Walmart nationwide from 24 September 2026 while supplies last; the casket is sol
Thea Chippendale
Oct 64 min read
KFC and Surreal launch Original Recipe chicken-flavoured cereal designed to be eaten with gravy
Key Takeaways KFC UK has teamed up with Surreal, the high-protein cereal brand, on its first ever breakfast cereal. KFCereal is a crunchy, savoury cereal flavoured with KFC's 11 herbs and spices, and you're meant to pour gravy over it instead of milk. Each serving has 19g of protein and 1g of sugar, in line with Surreal's grown-up take on childhood cereals. It's a limited edition, sold only through Surreal's UK online shop for £6 including shipping, from 22 September 2026 whi
Thea Chippendale
Sep 244 min read
I Can't Believe It's Not Butter publishes a self-help book written by its tub mascot
Key Takeaways I Can’t Believe It’s Not Butter! has launched Lifting the Lid, a 78-page self-help book narrated by its mascot, Tubz, exploring his journey from forgotten advertising icon to making a comeback. The book features a foreword from Fabio, who famously appeared in the brand’s adverts throughout the 1990s, bringing another familiar face from its advertising history into the story. Launched on 22 September, the paperback is available to purchase on Amazon. There was a
Thea Chippendale
Sep 244 min read
Subway turns sandwiches into shapewear for London Fashion Week
Key Takeaways Subway entered the fashion world with Subway Skins, a limited-edition shapewear collection inspired by its sandwiches. The clothing borrows colours, curves and design details from the brand’s ingredients and made-to-order menu. The unexpected collection brought Subway into fashion, lifestyle and culture conversations during London Fashion Week. Subway Skins uses ideas including layers, fit and customisation to connect shapewear with made-to-order sandwiches. Sub
Thea Chippendale
Sep 233 min read
Dieux and Fishwife recreate their reusable eye masks in a collectable tin inspired by tinned seafood
Key Takeaways Dieux and Fishwife have created the limited-edition Good Taste Forever Eye Mask. The reusable medical-grade silicone patches feature blue sardine artwork by Fishwife illustrator Danny Miller. The $25 masks are stored inside a collectable tin inspired by Fishwife’s colourful seafood packaging. A $69 Glowing Skin Bundle combines the eye masks with three tins of Fishwife Sardines with Preserved Lemon. A skincare brand and a tinned fish company may not sound like th
Thea Chippendale
Sep 222 min read
Ring Pop launches its first wedding collection with planner Mindy Weiss
Key Takeaways Ring Pop has created its first wedding collection with celebrity event planner Mindy Weiss as creative director. The range includes watermelon, citrus and strawberry sweets presented as lighter-toned gems on pearl-white rings. Individual wrappers feature wedding phrases including “Pop the Question”, “I Said Yes” and “Off the Market”. The collection launched on 15 September through David’s Bridal, IT’SUGAR, Amazon and Walmart, with wider US retail expansion plann
Thea Chippendale
Sep 214 min read
Dr. Squatch and Megan Fox create a soap designed to make people go ‘feral’
Key Takeaways Dr. Squatch has partnered with Megan Fox to launch Feral Fox, a limited-edition natural soap and deodorant fragrance. The scent combines bergamot, sea salt and mineral air with driftwood, juniper berry, sandalwood, musk and vintage leather. Only 5,000 Feral Fox products have been made available, including 1,500 soap-and-deodorant bundles offered through a purchase drawing in the US. The launch continues the Professor Fox character introduced through Dr. Squatch’
Thea Chippendale
Sep 154 min read
Let Loose launches ‘SH*T Shoes’ designed to make going to the toilet easier
Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon
Thea Chippendale
Jul 144 min read
where can you find more of us
bottom of page