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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
e.l.f. launches Made to Stand Out, a handmade stop-motion holiday film narrated by Alan Cumming with Apartment D Films
e.l.f. launches Made to Stand Out, a 60-second handmade stop-motion holiday film narrated by Alan Cumming and running in Best Buy and Target TV sections.
Thea Chippendale
4 days ago4 min read
Ouai casts Victoria Pedretti as the Final Girl in Chopped, a three-part slasher series about bad haircuts
Ouai casts Victoria Pedretti as the Final Girl in Chopped, a three-part slasher series in which a scissor-wielding villain hands out terrible haircuts.
Thea Chippendale
Oct 304 min read
Fenty Beauty and Casetify launch a 29-piece phone accessories collection with a $42 MagSafe holder for Gloss Bomb and Invisimatte
Fenty Beauty and Casetify launch a 29-piece phone accessories range with MagSafe holders, cases and charms carrying mini Gloss Bomb and Invisimatte.
Thea Chippendale
Oct 303 min read
Rare Beauty reunites Selena Gomez and Demi Lovato for a $50 Delena blush bundle inspired by Princess Protection Program
Rare Beauty reunites Selena Gomez and Demi Lovato for Still Making Each Other Blush and a $50 Delena blush bundle inspired by Princess Protection Program.
Thea Chippendale
Oct 304 min read
Sephora casts Seth Rogen as a novice holiday gifter for We All Sephora with a Sethphora takeover at The Grove
Sephora has cast Seth Rogen as a novice beauty shopper in We All Sephora, its holiday campaign by GUT New York, launching on 29 October.
Thea Chippendale
Oct 293 min read
Bath & Body Works names Zooey Deschanel Holiday Wonder Maker for Season of Wonder, its most ambitious holiday campaign yet
Key Takeaways Bath & Body Works has launched Season of Wonder, which it calls its most ambitious holiday campaign yet, with Zooey Deschanel as its Holiday Wonder Maker. The collection brings back Snowflakes & Cashmere, now available as an eau de parfum for the first time, alongside the new Vanilla Cocoa Flurries scent and a teddy bear motif. Deschanel's picks include the Snowflakes & Cashmere 3-Wick Candle at $25, the Vanilla Cocoa Flurries Fine Fragrance Mist at $18 and the
Thea Chippendale
Oct 285 min read
The Ordinary and Ace & Tate publish an eye care guide on UV, screens and ageing alongside a new eye cream
Key Takeaways Skincare brand The Ordinary and Dutch eyewear brand Ace & Tate have teamed up on an educational guide to the relationship between optical health and skin science. The partnership coincides with the launch of The Ordinary's Lacto-PDRN* 4% + B9 Eye Cream, which the brand calls its first under-eye cream and which joins a three-strong eye care line-up. The guide covers UV damage, screen use and dry indoor air, the eye area as we age and Ace & Tate's eye tests. It li
Thea Chippendale
Oct 234 min read
OLAPLEX clips three mini N°.7 Bonding Oils onto a limited edition keychain with The Key to Shine Set
Key Takeaways OLAPLEX has released The Key to Shine Set, which pairs three mini N°.7 Bonding Oils with an exclusive keychain holder. Each bottle holds 7.5ml of the styling oil, which offers heat protection up to 232°C and promises 72 hours of frizz control. The limited edition set costs $30 on the OLAPLEX US site, £28 at Lookfantastic in the UK and $44 CAD at Sephora Canada. It is also stocked by Ulta Beauty and is being sold as a holiday gift and stocking filler. Hair oil us
Thea Chippendale
Oct 202 min read
Glow Recipe and Buldak launch a $38 Glass Balm Duo inspired by Buldak's Original and Carbonara spicy noodle sauces
Key Takeaways Glow Recipe has partnered with Korean spicy noodle brand Buldak, owned by Samyang Foods, on a limited-edition Glass Balm Duo. The duo includes two tinted versions of Glow Recipe's Glass Balm, inspired by Buldak's two most popular sauces, Original and Carbonara. It costs $38 and launches first on TikTok Shop on 15 October 2026. The duo then arrives on sephora.com on 23 October and in Sephora stores on 2 November. Buldak is best known for the fiery instant noodles
Thea Chippendale
Oct 152 min read
Pampers redesigns its wipes to dispense one at a time and hires comedian Iliza Shlesinger to explain the wipe maths
Key Takeaways Pampers has redesigned how its baby wipes dispense so that parents get one wipe per pull. The update covers Pampers Sensitive, Aqua Pure, Ultra Clean, Complete Clean and Clean & Calm Wipes. Comedian, actress and mother Iliza Shlesinger fronts a comic campaign built around parents pulling out a handful of wipes when they only wanted one. P&G announced the change on 9 October 2026, with a campaign video and more details on Pampers.com. Anyone who has changed a nap
Thea Chippendale
Oct 143 min read
Rare Beauty and Béis reunite for an eight-piece Limitless collection of raspberry luggage, pouches and a Cheek & Lip Set
Key Takeaways Selena Gomez's Rare Beauty and Shay Mitchell's travel brand Béis have reunited for a second limited-edition collection, launching on 12 October 2026. The eight-piece range comes in Limitless, a bright raspberry shade, across Béis luggage, cosmetic pouches and a Rare Beauty Cheek & Lip Set. Prices run from $32 for the Cheek & Lip Set to $378 for the Large Check-In Roller. The collection is sold on the Rare Beauty and Béis websites, with Gomez and Mitchell starrin
Thea Chippendale
Oct 123 min read
Wet Ones turns hands into bottoms with a Just For Hands campaign too cheeky for the New York subway
Key Takeaways Wet Ones and BBH USA have launched Just For Hands, a campaign of close up hand photographs composed to look like bare bottoms. The idea responds to a OnePulse study which found more than half of Americans admit to using a hand wipe on an intimate area. New York City transit declined to run the ads underground, so the campaign moved above ground to LinkNYC kiosks, bus shelters, wrapped buses and Times Square. People can enter their own "hand butt" photos on Insta
Thea Chippendale
Oct 123 min read
Liquid Death and goodwipes give sCREAM Soda flushable wipes the luxury skincare ad treatment
Key Takeaways Liquid Death and flushable wipes brand goodwipes have launched the second phase of their sCREAM Soda wipes collaboration. The new film parodies prestige skincare advertising with the line "Pamper your cheeks", and yes, it means those cheeks. The limited-edition wipes are infused with Liquid Death Mountain Water, the brand's sCREAM Soda scent, aloe and vitamin E. They are sold exclusively at more than 4,000 Walmart stores across the US until January 2027. Liquid
Thea Chippendale
Oct 122 min read
Dieux and Fishwife recreate their reusable eye masks in a collectable tin inspired by tinned seafood
Key Takeaways Dieux and Fishwife have created the limited-edition Good Taste Forever Eye Mask. The reusable medical-grade silicone patches feature blue sardine artwork by Fishwife illustrator Danny Miller. The $25 masks are stored inside a collectable tin inspired by Fishwife’s colourful seafood packaging. A $69 Glowing Skin Bundle combines the eye masks with three tins of Fishwife Sardines with Preserved Lemon. A skincare brand and a tinned fish company may not sound like th
Thea Chippendale
Sep 222 min read
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