Skims opens its 2026 Holiday Shop on 29 October with Kim Kardashian, her four sisters and Santa

Key Takeaways

• Skims has cast co-founder Kim Kardashian alongside Kourtney, Khloé, Kendall and Kylie in its 2026 holiday campaign, photographed by Nadia Lee Cohen.

• The Skims Holiday Shop opens on 29 October 2026 with festive prints, seasonal shades and limited-edition styles.

• Preview prices include $38 for a Fair Isle knit micro triangle bralette, $98 for the Skims Sleep button up set and $298 for a sand washed silk sleep set.

• The shop also includes a 12-Day Advent Calendar, kids' pyjamas, baby onesies, pet sweaters and the Jenny Patinkin x Skims Cryo Glow Globes.

Skims has kept its 2026 Holiday Shop campaign firmly in the family, casting co-founder Kim Kardashian alongside sisters Kourtney, Khloé, Kendall and Kylie in a set of retro Christmas portraits that arrive two days before the shop opens on 29th October. Kim shared the images on Instagram on 27th October with the caption "Skimsmas w my sisters," and the pictures place all five in a midcentury-style holiday home full of tinsel trees, wrapped presents and a fireplace, with a Santa Claus on hand for good measure.

The campaign was shot by Nadia Lee Cohen, the photographer behind the brand's 2023 holiday pin-up shoot. After several years of inviting other famous families into its holiday campaigns, Skims has handed this year's turn to the family most people already associate with the brand, and Kim appears in her role as co-founder and Chief Creative Officer as well as the sister holding the whole shoot together.

Skims Holiday Shop 2026 opens on 29 October with Fair Isle knits from $38

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The shop opens on 29th October, and the brand's own Holiday Shop page promises festive prints and new limited-edition styles across sleepwear, loungewear, knits and intimates, with every item marked as coming soon in the days before launch. Prices on the preview include $98 for the Skims Sleep long sleeve button up set, $128 for the Logo Plush Pointelle henley and legging set, $148 for a velour sleep set and $298 for the sand washed silk oversized sleep set, while the Fair Isle knit pieces start at $38 for a micro triangle bralette and climb to $88 for the matching skirt and $54 for a beanie.

Beyond the clothes, the shop also stocks gifts for men and a 12-Day Advent Calendar, along with kids' pyjamas, baby onesies, pet sweaters, blankets and slippers and the Jenny Patinkin x Skims Cryo Glow Globes, so the range now covers most of the people and animals likely to appear on a family Christmas list. Fair Isle prints run through the signature sleepwear and appear alongside pointelle, waffle and cotton textures, which gives the collection a cosy feel that matches the vintage tone of the photographs.

Each sister has her own festive look in the campaign, with Kim in a plunging reindeer print dress beneath the mistletoe and later in coordinating pyjamas and heels beside Santa, while Kylie wears a Fair Isle knit bralette with a micro-miniskirt and Kendall pairs a plaid bralette and thong with sheer stockings and a 1960s-inspired hairstyle. Kourtney appears in a simple top and leggings with red pumps, and Khloé is dressed in a matching onesie and beanie in a red and white holiday pattern, which is perhaps the most practical outfit of the lot for anyone planning to spend Christmas on the sofa. The wider collection also includes sheer lace stockings, silky slips, fuzzy sweats and a print featuring a shiny pink sports car wrapped in a bow, which seems designed for anyone whose holiday wish list runs to the extravagant.

Kim said in the press release that "The holidays have always been such a special time for our family, so getting to bring all my sisters together for this year's Skims holiday campaign was so much fun," and she went on to describe the campaigns as something the brand looks forward to every year. She added that the shop "has something for everyone, whether you're looking for cozy pajamas, festive intimates or gifts for the people you love," before saying "I love that Skims has become part of so many people's holiday traditions" and that she could not wait for everyone to see what the brand has in store this year.