Tiffany & Co. casts new ambassador Amanda Seyfried in You & Me, a holiday film set in 1990s New York

Key Takeaways

• Tiffany & Co. has named Amanda Seyfried its newest House ambassador and cast her in its 2026 holiday campaign, Love Is a Gift.

• The two minute film, You & Me, is directed by Derek Cianfrance and was created with the agency American Haiku.

• A hand-painted Bird on a Rock ornament, inspired by Jean Schlumberger's 1965 design, sits inside a Tiffany Blue Box dated December 1992.

• The film premiered on Tiffany channels on 28 October 2026 and runs globally across cinema, social, DOOH, the website and clienteling.

Tiffany & Co. has opened its Love Is a Gift holiday campaign for 2026 with a new face and an old box, as Amanda Seyfried makes her debut as the jeweller's newest House ambassador in a two minute film called You & Me. Instead of a glossy parade of diamonds, the story begins with a woman decorating her Christmas tree in an Upper East Side town house and finding a Tiffany Blue Box dated December 1992, which sends the film back three decades to the New York of her childhood. Seyfried plays the mother in those memories, a New York choreographer whose daughter gets to see her as a woman with a life of her own as well as the person who makes the holidays feel magical.

The film is directed by Academy Award nominee Derek Cianfrance, whose earlier work includes Blue Valentine, The Place Beyond the Pines and The Light Between Oceans, so anyone expecting a breezy festive advert should keep a tissue within reach. American Haiku created the campaign with Tiffany and Radical Media produced it, while the soundtrack reworks a nineties indie favourite into something far more sentimental than its original listeners might have imagined. Seyfried said she was "thrilled to join the Tiffany & Co. family as their newest house ambassador", and the film premiered across the brand's channels on 28 October 2026.

Tiffany & Co.'s Love Is a Gift film You & Me centres on a 1992 Blue Box

https://www.youtube.com/watch?v=zFNioiOVo28

The emotional centre of You & Me is a hand-painted Bird on a Rock ornament, which was made for the film with production designer Karen Murphy and takes its inspiration from the Bird on a Rock that Jean Schlumberger designed for Tiffany in 1965. Murphy also furnished the Upper East Side home with genuine pieces from the Tiffany Archives, including a Louis Comfort Tiffany stained-glass Wisteria table lamp, which means the set doubles as a quiet tour of the brand's own history. Between the present day and the early nineties, the story follows mother and daughter through a single December day that takes in a ballet rehearsal, a visit to Tiffany's holiday windows and a gift that gathers meaning as the years pass.

That distinction between a present and a keepsake is the idea the whole film turns on, and American Haiku creative director Ben Muckensturm traced it back to childhood when he said "As kids, there are these rare moments when we get to enter our parents' world". He added that "Amanda brought such a natural warmth to the relationship, both on and off camera", which matters in a film that relies on a few looks between a mother and a young girl to carry most of the story. Seyfried described the result in similar terms when she spoke about the finished film and its central object, saying "'You & Me' captures beautifully how a meaningful gift can hold memories and become part of a family's story." She also said she was glad to be part of a campaign "that celebrates love, family and the traditions we carry with us through generations", which neatly sums up a film where the jewellery stays in the background and the relationship does the talking.

Tiffany & Co. president and chief executive officer Anthony Ledru framed the campaign around the brand's long history of marking big occasions, saying "Since its inception, Tiffany & Co. has celebrated life's most meaningful moments," while chief marketing officer Andrea Davey said "Moving between past and present, the film reflects the enduring place Tiffany & Co. holds in life's most meaningful moments". Both comments point back to the Blue Box under the tree, which carries the weight of the brand's story as much as the jewellery does.