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Lily Allen and Lovehoney launch the Love, Lily edit, including a working version of her West End Girl butt plug
Key Takeaways
Lily Allen has curated Love, Lily, a Lovehoney edit of five sex toys and a 24-day advent calendar that she chose and tested herself.
She tried the products while staying in a hotel during her London Palladium shows on her UK tour earlier in 2026.
The edit includes a pale blue polka dot butt plug at £39.99, a working version of the USB that came with her album West End Girl.
Prices run from £39.99 to £99 in the UK, and the edit is also on sale in Australia ahead of her arena tour there from 23 October.
Lily Allen has never been shy about putting the private parts of her life into her work, and her latest project with Lovehoney follows the same instinct. The singer has curated Love, Lily, an edit of six products that she says she chose and tested herself, and each one now carries her personal stamp of approval, quite literally, since she took the stamp home to keep.
The collection arrives a year after West End Girl, the album that gave fans one of the more unexpected pieces of music merchandise of recent years, a limited USB drive shaped like a butt plug. That object now has a fully functioning successor in the edit, alongside a heart-shaped suction toy, a peach-shaped stimulator, a wand, and an advent calendar, so the launch works both as a product range and as a running joke her audience already gets.
It is also Allen's second outing in the category, six years after her first collaboration with Womanizer, and she is aware of how her interviews tend to go. "Instinctively, I think they're going to be talking about my music, but they're actually talking about the toys," she said.
Lovehoney's Love, Lily edit runs from a £39.99 polka dot butt plug to a £99 advent calendar
Lovehoney's Love, Lily page describes the edit as six of her must have products, handpicked and tried and tested by Allen herself. The polka dot butt plug is pale blue, vibrates for up to 60 minutes and is sold as a limited edition at £39.99, and Allen explained its origins in the launch announcement. "The butt plug was a reference on the album that we then made into a limited collection of USBs," she said. "So we thought it would be fun to make it properly."
The rest of the edit is a little more discreet, it includes the red Lovehoney Heart Duo, at £59.99, a clitoral suction and licking stimulator that opens into two parts, and Allen likes it for travel because "no-one would ever know what lies inside." The Womanizer Peach, also £59.99, is shaped like the fruit and, in Allen's words, is "not meant to live in a drawer", while the pale pink Lovehoney Pleasure Trip wand costs £74.99. The Womanizer Enhance completes the toys at £99, and a 24-day Lovehoney Enjoy Advent Calendar for 2026, also £99, rounds off the edit for anyone planning a very particular kind of December.
In the campaign she plays the Postmistress of the Lovehoney Sorting Office, in a baby pink dress and platform shoes surrounded by parcels, which keeps the tone playful while she makes a serious point. "For me, toys can help you to better understand your body and learn what you like," she said. "I've been able to use that knowledge to express what I want in my relationships, which is empowering."
Love, Lily is on sale through Lovehoney's Australian site as well as the UK one, and that it lands just before her arena dates there, starting at Brisbane Entertainment Centre on 23 October before Sydney, Melbourne and Perth. For Lovehoney, a celebrity with a new album, a sold out tour and a fanbase who already own the butt plug USB brings a ready-made audience in two markets at once, and it has been a busy month for the brand's Australian team, which also launched DND, a Lovehoney campaign that pays for off-grid cabin stays when couples halve their screen time, an idea that approaches intimacy from the opposite direction by asking couples to put their phones down.
via Love Honey's Instagram.
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