Key Takeaways Let Loose has launched the limited-edition SH*T Shoes, designed to recreate a squatting position while using the toilet. The seven-inch platform sandals are intended as an alternative to traditional toilet footstools and retail for $69. The product was inspired by founder Alexandra Houx Grounds’ experience with constipation, bloating and digestive discomfort. The campaign includes educational messaging about the benefits of squatting during bowel movements, alon

As summer brings millions of people outdoors, health campaigns reminding us to wear sunscreen are nothing new. But Melanoma Canada has found a far more creative way to encourage people to protect themselves from harmful UV rays. Working with creative agency Rethink, the charity has launched The Sun Cover, an oversized book sleeve inspired by the tanning reflectors that became synonymous with beach culture in the 1970s. Instead of helping people tan faster, however, this moder

We’ve rounded up some of the best OOH campaigns from June 2026, featuring standout work from Pepsi, Tesco, BMW, McDonald’s, Sephora, Uber Eats and more. Explore the creative ideas, activations and public awareness campaigns making an impact around the world.