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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
How to Secure Last-Minute Christmas Press Coverage for Your eCommerce Brand
In our latest blog post for The PR Insider, Cecilie Olsen, Head of Partnerships & Content at PR Dispatch, and Rosie Davies, Founder of PR Dispatch, share their expert advice on securing those all-important last-minute Christmas placements. Drawing on their extensive experience helping brands navigate the world of PR, Cecilie and Rosie reveal how you can maximise your chances of landing festive features even as deadlines loom. With the festive season in full swing and shoppers
Cecilie Olsen
Dec 11, 20245 min read
AI Revolution: How Digital PRs can navigate an ever-changing industry
The rise of AI has transformed industries across the board, and Digital PR is no exception. In our latest blog post, AI Revolution: How Digital PRs Can Navigate an Ever-Changing Industry, Chloe Chamberlain, Senior Digital PR Strategist at Distinctly, delves into how PRs can adapt to the rapidly evolving landscape of AI. As the co-author of the Integrating AI Processes into Digital PR whitepaper, Chloe shares valuable insights on leveraging AI tools, staying ahead of trends, a
Chloe Chamberlain
Oct 23, 20246 min read
How to Talk to Your Clients About Quality Links vs Quantity in Digital PR and Deliver Better SEO Results
At The PR Insider, we’re excited to feature Millie White, Digital PR Manager at Digitaloft, where she has been leading and creating successful PR campaigns for the past two and a half years. With her extensive experience, Millie has honed her expertise in balancing quality and quantity in Digital PR. In this blog post, she shares her approach to delivering campaigns that prioritise quality links, generate impactful SEO results, and help guide clients towards understanding why
Millie White
Oct 16, 20245 min read
A Step-by-Step Guide on How To Build Gov.uk and Ac.uk Links
At The PR Insider, we love bringing you insights from the brightest minds in the PR world, and today we’re excited to feature Alex Hickson-Burr. With a career spanning top agencies like Rise at Seven and Trunk BBI, and now working in-house at Lowell, Alex has a wealth of experience in the ever-evolving world of digital PR. In this blog post, Alex shares his expert take on why high-value non-media links are crucial for building trust and authority, and how to execute a strateg
Alex Hickson-Burr
Sep 18, 20246 min read
Your Step-by-Step Guide to Launching a Successful Marketing Career: Essential Advice for Students and New Grads
Starting a career in marketing can seem daunting, especially with the vast array of paths available, but Francessca has shown that with determination and a clear vision, success is within reach. From her early fascination with media to becoming the Marketing & Business Development Manager at Digitaloft, Francessca’s journey is a testament to finding your way even when the traditional route doesn’t fit. In this post, she shares her experiences, lessons learned, and practical a
Thea Chippendale
Aug 22, 20249 min read
How to Develop a PR Strategy for A Charity
This week in the newsletter, we had the pleasure of talking to Luke Castle, who is the Senior PR Account Executive at Jam and Co-Founder of Keeping Digital Foundation. With a speciality and passion for supporting and working in the charity industry, he has taken us through his top tips for how to develop a PR strategy for a charity by balancing visibility with sensitivity to communities and causes. Developing a PR strategy for a charitable organisation goes beyond visibility;
Thea Chippendale
Aug 16, 20244 min read
Winning Over the Reluctant Client: How To Persuade Clients To Take Risks With Their PR Strategies
This week in the newsletter, we had the pleasure of talking to Marissa Pysarczuk, who is a Digital PR Manager at Digitaloft. With her speciality and passion in ideation, she has taken us through her top strategies for encouraging and persuading your clients to take risks with their PR strategies. Firstly, I’d consider whether it makes sense for you to take creative risks for a particular client. It’s important to consider your client’s industry and if the audience will be sui
Marissa Pysarczuk
Jul 18, 20243 min read
Top Tips For How To Inspire and Motivate Your PR Team
There is no doubt that Digital PR is a competitive and high-pressure industry to work in. Whether you’re a head of department competing to win new business, a specialist feeling the stress of doing as well on your current campaign as your last one, or an exec who is simply under pressure to deliver results for clients. While we’re blessed to have such creative, fast-paced, innovative, and rewarding roles,we are, in essence, salespeople. Selling our value, our ideas, our stor
Louise Ali
Jul 5, 20244 min read
How To Use Coverage Book To Make Your PR Reporting Easier
As a PR, your time is precious. You need tools that help you focus on the impactful parts of your job rather than getting bogged down with tedious tasks. This is where CoverageBook comes into play. The tool is designed specifically for busy PR pros. CoverageBook allows you to create high-impact PR reports with minimal effort. Here's why you should be using this tool and how to get started, 1. Simplify Your Reporting Process CoverageBook is wonderfully simple to use and easy t
Thea Chippendale
Jun 28, 20242 min read
How To Land Links & Coverage For Travel Clients
This week on the newsletter, we had the pleasure of talking to the Head of PR at SEO Travel, Amelia Selby, about her top tips for getting coverage for travel clients. Amelia delves into how the sector has become increasingly challenging, making it essential to adopt innovative strategies. By following her expert advice, you can help secure impactful coverage and valuable links, ensuring your clients remain at the forefront of the market. A couple of years ago, you could tell
Amelia Selby
Jun 13, 20242 min read
How to Successfully Integrate Keyword Optimisation into PR Campaigns Without Losing Authenticity
This week, we had the opportunity to talk with Laura Mallinson, the Senior Digital PR Manager at Seeker Digital. She offered her insights into the best practices for integrating keyword optimisation without sacrificing the quality and authenticity of your PR messages and the essential steps people should take if they've never done this for a campaign before. At its core, keyword targeting is the cherry on top of crafting hyper-relevant campaigns for your sites – something tha
Laura Mallinson
Jun 6, 20243 min read
How to Land Links & Coverage For An Unknown Brand
In the ever-evolving (and increasingly more difficult) landscape of Digital PR, securing links and coverage for a brand is becoming more challenging than ever. With the competition for journalist attention at an all-time high, emerging brands and start-ups often find it difficult to cut through the noise. In this blog post, Annie Hanily, the SEO and Digital PR Manager at Lottie, shares her invaluable insights on how to navigate these challenges. Drawing from her experience at
Annie Hanily
Jun 3, 20245 min read
How To Navigate an ADHD Diagnosis as a PR and Techniques For How To Manage It
This week, Georgia O’Brien-Perry, the Digital PR Manager at Bulldog Digital, shared her experience of receiving an ADHD diagnosis as a PR
Georgia O'Brien-Perry
May 31, 20244 min read
The Key Events Happening in June That Every PR Should Know About
June is an action-packed month with a staggering 133 events that are perfect for PRs to keep an eye out for. From entertainment and awareness campaigns to political coverage, our calendar highlights the standout events to help you craft compelling stories and maximise your PR efforts in June. Discover the key dates to make your PR efforts much easier and more effective this month. ⚠️ Remember, the full calendar can be found here. Music Events 🎡 With the summer months approac
Thea Chippendale
May 30, 20247 min read
How to Navigate Digital PR in the US Media Landscape and Create Digital PR Campaigns That Get Coverage
Navigating the world of PR in the US demands adaptability, creativity, and strategic thinking. Having transitioned from a career in television news to becoming a digital PR strategist, I’ve learned to navigate this ever-evolving landscape. Here’s a glimpse into my thoughts on digital PR in the US and some insights that might help you on your own path. My journey in the digital PR industry began when I decided to leave my career in television news. As a news producer, I was r
Gretchen Andsager
May 28, 20245 min read
How To Validate Your PR Idea Before Your Campaign Launch
This week, Ellie Hearn, the Senior PR Strategist at Journey Further, shared her thoughts on validating PR ideas before you spend the time a
Ellie Hearn
May 24, 20243 min read
Why Digital PR Pros Should Revisit Traditional Tactics and What Both Can Learn From Each Other
This week, Becca Tee, the Digital PR Lead at Repeat Digital, shared her insights into why Digital PRs should integrate traditional PR tactics into their strategies and her advice on how to do this. When I first started in PR (eight years ago), digital PR and ethical link building was this relatively new and shiny thing. It made sense, especially for agencies primarily in the digital marketing space to create a dedicated department which would be a part of, or closely aligned
Becca Tee
May 17, 20243 min read
How To Use External Experts In Your PR Campaign
This week in the newsletter, we spoke to Robyn Munro about using external experts in your PR campaigns and thought leadership pieces. With this strategy absolutely booming in the PR world right now, the tips below are useful for anyone who wants to know more about using them and how to spot the good experts from the ChatGPT ones. What are the benefits of using external experts for PR campaigns and thought leadership pieces? When it comes to digital PR campaigns and strategies
Robyn Munro
Apr 26, 20243 min read
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