Apple launches an Edgar Wright-directed Apple Pay film that turns a corner shop into a martial arts food fight

Key Takeaways

• Apple has released a new Apple Pay film directed by Edgar Wright, the filmmaker behind Shaun of the Dead, Hot Fuzz and Baby Driver.

• The one minute film follows a man who is chased into a corner shop and wins a martial arts brawl by paying for improvised weapons with his iPhone.

• Face ID stops an attacker who grabs the hero's phone, and the film signs off with the line "Fast. Easy. Secure."

• The film went live on Apple's YouTube channel on 9 November 2026 and points viewers to Apple Pay, which works wherever the contactless symbol appears.

Apple has turned to Edgar Wright for its latest Apple Pay film, a one minute action comedy in which a trip to the corner shop becomes a full martial arts showdown fought with whatever is on the shelves. The film, titled "Apple Pay: The fast, easy, and secure way to pay.", went up on Apple's YouTube channel on 9th November 2026 with a description explaining that it "follows an unlikely hero who gains the upper hand by tapping into his secret weapon", which turns out to be the phone in his pocket.

The premise hinges on the hero having to pay before he can pick up a weapon, which means the speed of the checkout decides who lands the next blow. While the hero taps his iPhone and moves on, an attacker is left fumbling with a wallet. Apple has spent several years building Apple Pay advertising around how easy it is to pay without reaching for a card, and this film pushes that idea into genre territory by making a slow payment something that could cost you a fight.

Apple's Edgar Wright film for Apple Pay turns sausages and a giant fish into paid-for weapons

There is a big message around security in the campaign, which you see in the middle of the fight, when one attacker snatches the hero's iPhone and tries to buy something with it, only for Face ID to refuse him because he is not the phone's owner. The hero pushes the attacker's head aside, authenticates with his own face and completes another payment before finishing the fight. The film closes on the tagline "Fast. Easy. Secure.", which sums up the three things the previous minute has acted out with flying produce.

Apple's YouTube description explains the mechanic behind the stunts, since paying involves a double click of the side button, a glance at the iPhone for Face ID and holding the phone near the reader. Apple also describes the built-in security of iPhone as making Apple Pay more secure than a physical credit or debit card, and it says the service works anywhere the contactless payment symbol appears, which is the practical point beneath all the fish slapping. Apple Pay uses a device-specific number instead of sharing the actual card number with the shop, so the moment where Face ID locks out the attacker is a dramatised version of a feature most users never notice.

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