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the latest pr campaigns, marketing trends & industry insights
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Discover the latest PR campaigns, creative brand activations and marketing ideas from the UK and around the world. The PR Insider brings together the campaigns generating attention across the media, alongside practical advice, industry interviews and insights designed for people working in PR, marketing, social media and communications.
Explore recent creative PR campaigns, data-led stories, brand collaborations, product launches, reactive ideas and purpose-led work, or discover expert advice covering media relations, digital PR strategy, careers and the changing communications industry. New campaigns and insights are added regularly, helping you keep up with what brands are doing, find inspiration for your next brief and learn from the people behind the work.
Behind The Brand: Em Newton on Life at M&S, Brand Building and the Future of Digital PR
M&S is rarely out of the headlines. Whether it’s viral food launches, fashion collections dominating social media, celebrity partnerships or major brand campaigns, M&S has become one of the most talked-about brands in the UK. Behind those moments is a large team working across PR, social media, influencer marketing, CRM, content, SEO and wider marketing functions to build and protect one of Britain’s most recognisable brands. As more companies bring Digital PR in-house and lo
Em Newton
Jun 179 min read
How To Do Digital PR in France
Breaking into the French digital PR landscape isn’t just about translating your UK campaigns into French; it’s about learning an entirely new playbook. While the UK’s digital PR scene is a well-oiled machine, with established processes and eager press ready to lap up consumer-friendly stories, France is a different beast entirely. In this collaborative piece, myself (Thea Chippendale), a French Digital PR Freelancer who’s spent the past few years helping agencies and brands l
Thea Chippendale
Jul 4, 202510 min read
How The Digital PR Industry Has Evolved and Where It’s Headed
When I started in PR in 2015, the industry landscape felt very different. While strategy played a role, there was also a tendency to create campaigns that, on the surface, had little relevance to the client’s brand, target audience, or user journey. The wildest part? These seemingly disconnected campaigns could still secure up to 100 high-authority links in popular publications, and because the numbers looked good on paper, clients were satisfied. Over the past decade, howeve
Shakira Sacks
Mar 30, 20252 min read
How to Use Your Marketing Expertise to Transition into a PR Role
Switching from marketing to PR might seem like a big step, but trust me, it’s not as scary as it may seem! Having made this transition myself, I can confidently say these two worlds share plenty of common ground, so it’s a bit more like moving next door than venturing into the unknown. Here’s how your marketing background can give you a solid head start in PR: 1. Leverage Your Audience Expertise Marketing is all about understanding audiences, and PR builds on that same founda
Lauren Pester
Jan 17, 20252 min read
How Introverts Can Succeed in Digital PR and Leverage Their Unique Strengths
In our latest blog post for The PR Insider, Charlotte Washington, Senior Digital PR Executive at Flaunt Digital, shares her expert advice on navigating a career in Digital PR as an introvert. Drawing from her own experiences and professional journey, Charlotte explores how introverts can not only adapt to the demands of the industry but also use their unique strengths to excel. From building meaningful relationships with journalists to embracing introspection and preparation
Charlotte Washington
Jan 15, 20257 min read
How To Master Digital PR in Spain
In our latest blog post for The PR Insider, Lau Miguez, a Freelance International Digital PR expert, shares her insights on crafting effective campaigns for the Spanish market. Drawing from her experience running successful international PR campaigns, Lau breaks down what makes Spain different and how you can tailor your strategies to resonate with Spanish journalists and audiences. What you’ll learn in this blog post: 👉 The key differences in Spain’s media landscape and wha
Lau Miguez
Nov 27, 20244 min read
How to Navigate Digital PR in Germany and Create Digital PR Campaigns That Get Coverage
Successfully launching a Digital PR campaign in Germany takes more than just translating a successful campaign from another market. Germany’s media landscape is unique, with its own cultural nuances, high standards for content quality, and a strong preference for locally relevant and original stories. Many brands discover the hard way that what resonates elsewhere often falls flat in Germany. In our latest blog post, Sophie Wolge, a freelance German Digital PR specialist and
Sophie Wolge
Nov 20, 20246 min read
How To Stay Ahead of the Latest Trends and Insights in Digital PR
Digital PR is an industry where innovation and adaptation are key. With new tools, strategies, and trends emerging constantly, knowing how to filter through the noise and focus on what truly matters can set you apart. In our latest blog post, How To Stay Ahead of the Latest Trends and Insights in Digital PR with Matt Seabridge, Matt reveals how he stays ahead of the curve by streamlining his approach to finding, organising, and learning from top industry resources. His method
Matt Seabridge
Nov 15, 20247 min read
How To Master Digital PR in Australia
Successfully navigating the Australian Digital PR landscape demands a tailored approach that accounts for its unique media dynamics. In our latest blog post, How To Master Digital PR in Australia, Georgia Anderson Digital PR Director at StudioHawk dives into what makes this market unique - and how to achieve impactful coverage. What we’ll cover in this blog post: Understanding the Australian media landscape and its key players Crafting localised content to overcome outreach c
Georgia Anderson
Nov 13, 20244 min read
AI Revolution: How Digital PRs can navigate an ever-changing industry
The rise of AI has transformed industries across the board, and Digital PR is no exception. In our latest blog post, AI Revolution: How Digital PRs Can Navigate an Ever-Changing Industry, Chloe Chamberlain, Senior Digital PR Strategist at Distinctly, delves into how PRs can adapt to the rapidly evolving landscape of AI. As the co-author of the Integrating AI Processes into Digital PR whitepaper, Chloe shares valuable insights on leveraging AI tools, staying ahead of trends, a
Chloe Chamberlain
Oct 23, 20246 min read
How to Talk to Your Clients About Quality Links vs Quantity in Digital PR and Deliver Better SEO Results
At The PR Insider, we’re excited to feature Millie White, Digital PR Manager at Digitaloft, where she has been leading and creating successful PR campaigns for the past two and a half years. With her extensive experience, Millie has honed her expertise in balancing quality and quantity in Digital PR. In this blog post, she shares her approach to delivering campaigns that prioritise quality links, generate impactful SEO results, and help guide clients towards understanding why
Millie White
Oct 16, 20245 min read
How Agencies Can Help PR Graduates Bridge the Skills Gap and Transition Smoothly into Their Careers
On The PR Insider newsletter this week we had the chance to talk to Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. With extensive experience working across the digital PR landscape, Sarah-Jayne understands the challenges graduates face when entering their first PR role. In this blog post, she shares her expert advice on how agencies can bridge the gap between what graduates learn in university and the skills they need to succeed in the workplace. What we’ll talk about
Sarah-Jayne Taylorson
Oct 11, 20244 min read
How to Create PR Campaigns for iGaming Brands
At The PR Insider, we’re excited to feature Robyn Munro, Digital PR Manager at Vega Comms. With years of experience in Digital PR, including her role at Dentsu, Robyn knows the complexities of ideating for iGaming clients. In this blog post, she shares her strategies for generating creative, relevant, and compliant PR campaigns that resonate with both clients and audiences. What we’ll talk about in this blog post: The importance of competitor analysis in iGaming PR campaigns
Robyn Munro
Oct 9, 20246 min read
How to Master Work-Life Balance and Avoid Burnout in Digital PR
At The PR Insider, we’re thrilled to bring you insights from passionate PRs, and today we’re featuring Damon Culbert, Digital PR Manager at Add People. With three years of experience in Digital PR and a background in link-building, Damon understands the high demands of securing coverage and surpassing client expectations. In this blog post, he shares his journey to finding work-life balance, along with actionable strategies that help maintain effectiveness without compromisin
Damon Culbert
Oct 2, 20244 min read
A Step-by-Step Guide on How To Build Gov.uk and Ac.uk Links
At The PR Insider, we love bringing you insights from the brightest minds in the PR world, and today we’re excited to feature Alex Hickson-Burr. With a career spanning top agencies like Rise at Seven and Trunk BBI, and now working in-house at Lowell, Alex has a wealth of experience in the ever-evolving world of digital PR. In this blog post, Alex shares his expert take on why high-value non-media links are crucial for building trust and authority, and how to execute a strateg
Alex Hickson-Burr
Sep 18, 20246 min read
Your Step-by-Step Guide to Launching a Successful Marketing Career: Essential Advice for Students and New Grads
Starting a career in marketing can seem daunting, especially with the vast array of paths available, but Francessca has shown that with determination and a clear vision, success is within reach. From her early fascination with media to becoming the Marketing & Business Development Manager at Digitaloft, Francessca’s journey is a testament to finding your way even when the traditional route doesn’t fit. In this post, she shares her experiences, lessons learned, and practical a
Thea Chippendale
Aug 22, 20249 min read
How To Do PR For Automotive Clients and Land Coverage
The principles of PR for automotive clients is very similar to other industries, but the nature of the automotive media landscape does have its quirks. Understanding them is crucial to get your story to stand out in a journalists’ inbox. At PitBox91, we handle PR campaigns for automotive clients in the car, motorcycle, motorsport and commercial vehicle sectors, across B2B and B2C communications. Each of these sectors share a constant: there is an abundance of publications an
Jake Kilshaw
Jun 27, 20242 min read
How to Successfully Integrate Keyword Optimisation into PR Campaigns Without Losing Authenticity
This week, we had the opportunity to talk with Laura Mallinson, the Senior Digital PR Manager at Seeker Digital. She offered her insights into the best practices for integrating keyword optimisation without sacrificing the quality and authenticity of your PR messages and the essential steps people should take if they've never done this for a campaign before. At its core, keyword targeting is the cherry on top of crafting hyper-relevant campaigns for your sites – something tha
Laura Mallinson
Jun 6, 20243 min read
Why Digital PR Pros Should Revisit Traditional Tactics and What Both Can Learn From Each Other
This week, Becca Tee, the Digital PR Lead at Repeat Digital, shared her insights into why Digital PRs should integrate traditional PR tactics into their strategies and her advice on how to do this. When I first started in PR (eight years ago), digital PR and ethical link building was this relatively new and shiny thing. It made sense, especially for agencies primarily in the digital marketing space to create a dedicated department which would be a part of, or closely aligned
Becca Tee
May 16, 20243 min read
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